Newborns | Maternity | Family

Duties included social media management for ALC’s office of Alumni Relations, video project management; to include conception development, execution and editing. Developed marketing campaigns for events and fundraising activities in addition to SEO, layout and content guidance for the college website. Provided professional photographic services for events, articles, foundations and student affairs. Created collegiate logo/branding for digital and print reproduction.• Increased online engagement through video content by 300%.• Increased social media [organic] reach by 107.3K over 2-year period.• Achieved a total increase of 39% for ALC’s Office of Alumni Relations social media over 31-month period.• Contributed significant creative direction toward highly successful social media campaign(s) for the annual Alice Lloyd College Purpose Day.

Responsibilities included quarterly appeal content and incentive creation, fundraising outreach, event coordination/execution, purchasing and reconciliation, $22K annual budget management, and donor procurement. Provided graphic designs for both digital and print reproduction; more specifically, newsletters, event invitations + documents, fliers, banners, biographies, announcements and general social media content.• Created incentive design for fundraising appeal, adding approximately 10% to the alumni giving percentage; increasing monetary contributions by 20%.• Provided updated digital and print production content for the Alumni Office reflecting modern aesthetics.• Lobbied for implementation of modern payment services to cater to younger alumni donors, increasing online giving.• Improved alumni outreach through social media and email campaigns via MailChimp.• Played central role in highly successful execution of newly created “Purpose Day,” resulting in an 8% rise in donor giving.