Organizes events ranging from 100 to 2,500 attendeesManages custom social media marketing plan to meet desired SEO’sTrained across multiple platforms to manage virtual & hybrid eventsResponsible for full-scale event planning and marketing across multiple clientsProvides insight and evaluation on events to clients through postmortem meetingsAssesses event and staffing needs by reviewing project scope to determine requirements Collaborates with the cross-functional department to identify KPIs and maintain client brand identity

Evaluated project scopes Coordinated with all third-party event vendorsIdentified key priorities, deliverables, and deadlinesLed event initiatives to achieve quarterly financial goalsAnalyzed event data to drive hiring outcomes for sponsors Oversaw company travel for Lead Gen Team, Talent, and SpeakersInterpreted event data to make informed decisions on future participation Customized strategy for each event based on location, speaker, and talentImplemented proper follow-up and reporting procedures to ensure adherence to project timelines

Led a team of 20+ staffResponsible for marketing and programmatic oversightHeld quarterly evaluations to measure and ensure projected program growth Increased program efficiency & funding by developing strategic partnerships Used operational skills to establish procedures and protocols for the organization Responsible for ideation and execution of ongoing internal events and annual Gala Improved workflow by tracking program efficiency resulting in a 40% decreased turnover rateMeasured projected outcomes which resulted in an additional investment of $300k in partner fundsUsed growth campaigns strategies to reach the target market, which included educational training, direct & digital mailers, trade shows, and social media marketing