Kendra Spencer Email & Phone Number

Tampa, Florida, United States

Tampa, Florida, United States

Tampa, Florida

- Lead marketing communications strategy, processes and content creation for network of over 200 domestic and international locations.- Created local marketing strategy for quarterly revenue calendar, new programs and merchandise introductions to drive revenue, increase guest traffic, member conversions and retention.-Lead marketing strategy and network implementation for key national partnerships with the USO, Big Brothers Big Sisters, Carnival Cruise Lines and Groupon.-Consulted with field operations, franchise partners and above park leadership using park performance data and competitive media landscape to provide marketing plans and program improvement recommendations.

Tampa, Florida

- Lead strategy development and execution of national, regional and local integrated marketing initiatives to penetrate target markets and grow registrations for IRONMAN and Rock ‘n’ Roll Marathon Series.- Developed national and regional marketing strategies ensuring synergy and efficiencies in partnership with the agency of record.- Managed budget for marketing and media development including paid traditional and digital media, paid and organic search, and marketing collateral at national and local levels.- Member of leadership team and frequently engaged to present business and event performance, campaign optimizations based on business KPIs, best practices and test results to share with other regional heads.- Lead marketing activation for portfolio of partner brands in collaboration with Global Partnerships team.- Lead, developed and managed regional marketing, creative, PR and CRM teams in NA region. - Cross functional collaboration and leadership of merchandise, operations and customer support teams.

Tampa, Florida

Scottsdale, Az

- Drove $18 million annual revenue by developing franchisee marketing activation program to increase brand awareness and scale our position in the health and wellness industry.- Oversight and management of annual media and marketing budget of over $40 million to support both offline and online marketing and media strategies including TV, audio, paid and organic search, social, CRM and marketing collateral at the national and local levels. - Created and implemented brand strategy for new service rollouts and product introductions at the local level, increasing retail guest traffic and driving member conversions.- Managed portfolio of national media, creative, social, digital, research and analytics agencies and vendors to drive sales and brand awareness.- Drove double-digit increases in skincare services, retail purchases, and gift card revenue by developing deep understanding of customer needs and targeted segmentation strategies- Lead marketing communications strategy, processes and content creation for network of 1,200 locations, 600 franchisees, and 50 regional developers.- Lead developed and managed team of regional marketing managers responsible for developing and implementing effective integrated marketing and media plans and toolkits for 150 DMAs across the country.

Phoenix, Arizona

- Lead cross-functional teams in the development of local In-Store Pick-Up and Associate Ordering capabilities.- Oversight of IS teams to ensure seamless integration of all processes and capabilities.

- Partnered with internal and external teams to develop and implement role-based, stakeholder training.- Managed cross-functional development of advertising for all mediums, including OMNI, merchandise marketing, CRM, social, broadcast and in-store marketing.

- Oversaw annual media marketing budget of $15M, including local budget of $2.5M.- Developed and implemented local integrated marketing for over 300 company and franchise locations.- Accountability for sales goals, new product rollouts and all revenue projections. - Managed sports and entertainment partnerships including Phoenix Suns, NASCAR and Monster Jam. - Developed high-impact localized programming to introduce new products, facilitate guest purchase decisions and create an enhanced guest experience based on analysis of consumer insights and feedback.- Analyzed regional performance data and competitive media landscape to support marketing plans and product improvement recommendations.

San Diego

- Development of new products, and marketing strategy for Desserts, Beverages, and Gift Card categories.

San Diego, California

Ft. Benning