Responsible for the planning and execution of marketing and social media campaigns, new client outreach, and database administration.

Processed customer-submitted applications for several assistance programs, averaging over 1,000 applications and recertifications processed weekly in accordance with regulatory requirements set forth by the California Public Utilities Commission.Maintained a less than 20-day processing timeline for applications verses the 30-day departmental goal.Conducted customer outreach to successfully resolve application errors, expediting the processing of submitted applications.Organized and managed program email inbox, providing responses to customers within 24-48 business hours.Digitized over 800 program files for remote access during pandemic response, resulting in ease of access of files for the Customer Programs department.

Directed and supervised digital advertising campaigns, while optimizing and improving internal social media and email systems.Established new workflow channels to improve efficiency with interdepartmental communications.Streamlined new system for social media reservations for advertising.Oversaw more than $100,000 in digital and print advertising monthly, while verifying all contractual obligations are met for multiple clients.Managed space reservation and recording of all advertising for the City Paper, and oversaw communication with Editorial and Production departments for quality and brand consistency.

Managed and maintained database of 89,000 alumni, updating more than 1,000 records each month.Executed over 200 queries, producing over 100 reports per year.Solicited prospects for updates and engagement, resulting in approximately 1,000 constituent-submitted updates.Organized research projects, supervised third-party research resources, including negotiating a savings of over $3,000 during contract renewal.Implemented and oversaw best-practices to strategically advance prospects through CRM software.Managed, composed, and edited the College's Class Notes, which highlight alumni accomplishments and are printed in the College's quarterly magazine.20% increase in alumni engagement. Re-engaged "Lost Alumni" for stewardship opportunities.Managed customer service for annual alumni event, with over 3,500 people in attendance. Addressed 500+ customer service queries during peak seasons.Managed bi-annual alumni survey.