Kendra Ajuba Email & Phone Number

Philadelphia, Pennsylvania, United States

Greater Philadelphia

Haverford, Pa

Glassboro, Nj

Teach audience development in the arts to first year graduate students. This course teaches strategic marketing practices, including assessing an organization’s external environment, understanding how social trends affect audience behavior, conducting basic market research, and selecting target audiences consistent with an organization’s mission, goals, and market opportunities.

Philadelphia, Pa

Teach audience development in the arts to first year graduate students. This course provides an introduction to the different modes of cultural participation and audience behavior, as well as an overview of core arts and cultural marketing concepts.

Member of senior management team for advocacy, marketing, and membership organization serving 400+ nonprofit cultural institutions in the Philadelphia region ($3 million annual budget, 22 FTE)● Managed professional development programs for membership and regional arts and cultural sector including program design and implementation, securing funding, and measuring and reporting on impact ● Prepared and monitored $450,000 annual programs budget and supervised two full time… Show more Member of senior management team for advocacy, marketing, and membership organization serving 400+ nonprofit cultural institutions in the Philadelphia region ($3 million annual budget, 22 FTE)● Managed professional development programs for membership and regional arts and cultural sector including program design and implementation, securing funding, and measuring and reporting on impact ● Prepared and monitored $450,000 annual programs budget and supervised two full time staff● Led annual business planning process and co-led strategic planning process● Planned and executed organizational events including bi-annual membership expo, national conference of arts service organization leaders and Annual Member Meeting & Reception attended by over 500 leaders in the arts and culture sector● Created and implemented communications plans for professional development programs and other organizational initiatives for print, email, website and social media channels● Served on internal taskforce to oversee transition of website and database to CMS (Drupal) and CRM system (Salesforce) to better manage member relations Show less

Greater Philadelphia Area

● Assisted in conducting fundraising feasibility study and development of business plan for SquashSmarts, a non-profit academic and athletic mentoring program● Conducted environmental scan to identify local and national benchmark organizations● Compiled and analyzed operational and financial data to create a comparative index

Syracuse, New York Area

● Increased subscription sales by 15% over the course of four campaigns● Developed scripts, assisted callers, tracked orders and payments● Hired, trained, scheduled, and supervised callers for opera subscription telemarketing campaign

Syracuse, New York Area

● Led rebranding effort including managing RFP process to select graphic designer and web developer, design and launch of new website and electronic newsletter, development of new logo and marketing materials● Built online portfolio of individual artists and trained artists on how to create, edit, and update their portfolio pages● Developed and implemented annual giving program for a $1 million organization, including appeal letters, giving levels and recognition opportunities… Show more ● Led rebranding effort including managing RFP process to select graphic designer and web developer, design and launch of new website and electronic newsletter, development of new logo and marketing materials● Built online portfolio of individual artists and trained artists on how to create, edit, and update their portfolio pages● Developed and implemented annual giving program for a $1 million organization, including appeal letters, giving levels and recognition opportunities for donors● Developed, built and maintained donor database to track and report on donor activity● Advised constituents on marketing strategies and best practices Show less

Syracuse, Ny

● Attended product development meetings to coordinate testing requirements with overall project plan● Created testing scripts based on product specifications to test functionality of software ● Hired, trained, and scheduled testers for products● Tested foreign language learning software programs to ensure accuracy and alignment with product design

Ms, Arts Administration

Activities and Societies: Secretary of the AAGA, Publicity Graduate Assistant, Special Events Coordinator, AAGA Coursework included.

Education record

KPMG's Network of Women and The Leader’s Edge/Leaders By Design, Philadelphia PA, 2013

Education record

Foundations in Project Management Course Fox School of Business, in partnership with Delaware Valley Chapter of the Project Management.

Ba, Sociology, With Concentration In Human Services

Activities and Societies: Firehouse Theater