Kendra Anderson Email & Phone Number

Seattle, Washington, Us

Dress for Success Seattle (DFSS) envisions a world where women and those who identify as women have the tools and skills needed to achieve economic independence.

New York, Ny, Us

Chief is the only private membership network focused on connecting and supporting women executive leaders.

Kirkland, Washington, Us

Reporting directly to the Founder and CEO, a linchpin aligning Unify Consulting's mission with strategic business outcomes to drive purposeful change across the organization. Serves as a guardian of the company's brand, ensuring it remains consistent, authentic, and true to its core values.• Leads a dynamic team responsible for omnichannel experiences and positioning, encompassing marketing strategy, brand management, go-to-market launches, sponsorships, partnerships, and events to expand and nurture Unify’s brand awareness with Fortune 500 clients and prospect portfolio.• Shapes and influences messaging and activities during high-pressure, high-visibility moments, including organizational changes, critical departures, and business and solution announcements.• Spearheaded the firm’s brand transformation (rebrand) to drive awareness and support of mission, services, and engagement strategies. Achieved an impressive 96% approval rate from 750+ workforce and overwhelmingly positive responses from clients, prospects, and recruits.• Led Unify's first national integrated campaign, achieving 100M+ impressions, a 65% website traffic increase, a 55% boost in organic social followers, and surpassed annual revenue goals.• Executive sponsor of critical firmwide initiatives, including the LinkedIn Learning, ERGs, and MonthlyMarket Meet-Ups, designed to foster a sense of belonging, emphasize continuous learning, and foster cross-functional integration and desire to unify Unify.

Chicago, Il, Us

Led team responsible for marketing strategy and execution of four Hyatt properties: Grand Hyatt Seattle, Hyatt at Olive 8, Hyatt Regency Seattle, Hyatt Regency Lake Washington, included associated food and beverage (F&B) and spa outlets, while serving as a marketing consultant to regional hotels.• Successfully developed and implemented a comprehensive marketing strategy for the Hyatt Regency Seattle, the largest hotel in the Pacific Northwest, within six months of its grand opening. • Garnered benchmark-setting 30:1 ROAS and booking conversion, 780M+ media impressions, while quadrupling social media followers and engagement metrics against projected goals.• Established and then owned advertising, social, media, public and industry relations, agency selection and management, and partnerships with Major League Soccer, National Football Association, National Hockey League, Visit Seattle, Seattle Sports Commission, and more.• During COVID pandemic, spotlighted by Mark Hoplamazian, Hyatt ‘s CEO for breakthrough marketing, generated 665M+ media impressions across hotel properties, and earned Hyatt Regency Lake Washington’s position as a Top 10 Highest Performing North American Hyatt property.

Seattle, Washington, Us

Head of B2B Marketing for Zillow Group Rentals, a $100M+ marketplace, fastest growing sector of the company, and #1 Rentals network in real estate, responsible for brand evolution, creating and, delivering integrated marketing plans.• Grew partner acquisition, engagement, transactions across the entire Zillow ecosystem and business lines resulting in double-digit YOY increase in site traffic and +20% in revenue.• Championed Unlock, an industry-leading educational conference for 500 top clients, exceeding KPIs, sales objectives, ROI expectations and +10% YOY attendees satisfaction rate.• Served as executive liaison to Sales, Product, Public Relations, Government Relations, and key stakeholders within Zillow Group. Owned relationship with Multifamily Advisory Board, National Apartment Association, and National Multifamily Housing Council. Selected, onboarded, and managed creative and media agencies.

Seattle, Washington, Us

Managed the Brand Marketing team with a $40M budget, driving new customer acquisition, retention, and engagement for Nordstrom’s largest consumer campaigns in Seasonal Fashion, Customer Experience, and CSR initiatives.• Orchestrated the Holiday 2015 campaign, delivering $305M+ in incremental sales, 2B+ paid and earned impressions and awarded Ad Age and Here Media’s 10 best LGBTQ-themed advertising spots.• Partnered with VOGUE and the Broadway League to secure Nordstrom as the official sponsor of the 2016 Tony Awards, achieving 160M+ impressions, +26% average order values and the airing of a Nordstrom branded film in Times Square viewed by 1.5M+ consumers/daily.As the Marketing Strategy Manager, oversaw the marketing team supporting Nordstrom's multi-billion-dollar Women’s Apparel business, focusing on deepening customer engagement and building awareness.• Led the Madewell launch, producing 120M+ media impressions, 50M+ social impressions, and setting records for traffic, sell-thru, and demand. Laid the foundation for J. Crew expansion efforts.• Owned the Piece & Co launch, a collaboration with prestigious brands like Diane von Furstenberg, Rebecca Minkoff, and Tory Burch, resulting in 280M+ media impressions and coverage in WWD and InStyle.As the Marketing Strategy Manager for Nordstrom Rack, built in-store and marketing campaigns to redefine the Rack brand, a $2B business and the #1 source of new customer acquisition.• Partnered closely with VP to define and drive department vision, anticipate challenges, and deliver solutions. Supervised a team of five, achieving 80% growth in customer acquisition from 2012-14.• Conducted a multi-channel media test in Chicago and Washington D.C., resulting in a +9.9% in aided awareness and significant attitudinal lift.• Piloted two promotional partnership opportunities, delivering $3M+ in incremental sales.• Developed a $30M department budget, introducing new tracking methods adopted by other divisions at Nordstrom.

New York, Ny, Us

Developed a deep understanding of strategic thinking by focusing on target audience insights, and learned to effectively collaborate with creatives to align innovative ideas with business objectives, laying a foundational skill set that continues to inform and enhance all aspects of marketing and brand strategy.• Supervised eight client accounts, each with $2MM+ annual budget, providing accurate income and profitability forecasts to clients, as well as internal P&L management to DDB.• Led marketing campaigns for the Microsoft Windows Live Messenger product launch, resulting in 96% international market adoption and exceeding the U.S. download goal by 100%.• Managed the Chateau Ste. Michelle “My Chateau” campaign and mobile (web-based) launch, contributing to 20%+ sales growth in the year following launch. The successful campaign prompted other traditional Ste. Michelle Wine Estates brands - specifically Columbia Crest, Domaine Ste. Michelle and Antinori - to expand their marketing efforts to include digital components.• In Business Development role, managed end-to-end RFP responses from development to proposal hand-off, working directly with Executive Leadership to identify, research and cultivate new business leads, while managing to grow existing business by 35% YOY.

Bellevue, Wa, Us

Provided advertising and marketing support to co-Founders of company and executive consultants. Clients included Ford Motor Company and Microsoft.

Ba, Business Administration

Executive Education