Kendra Arch Email & Phone Number

Manage a team responsible for all Marketing events targeted towards consumers, customers, brokers and brand ambassadors. Navigated our way into the virtual events world in 2020 executing meaningful online events to include farm tours, cooking classes, and large internal meetings. Lead strategy, messaging and execution of these events with the help of my experienced team.

Cashton, Wisconsin

Manage resources for a team of talented event planners and support team members who coordinate and execute trade shows, consumer events, farm tours, business meetings, and special co-op events of various sizes for consumers, retailers, mission and business partners as well as government officials. Assign time-bound program projects and tasks. Integrate marketing initiatives, goals and strategy into program and event planning. Manage program processes and provide necessary tools, resources and communications to ensure program success. Develop and manage budget for department.

Cashton, Wi

Managed several programs within the Farmers In Marketing department at Organic Valley. Organic Valley uses their farmers to help market the cooperative. We like to think of our department as the farmer talent agency. If the co-op needs a farmer to help market our products or act on behalf of the cooperative, our department finds the right farmer for the ask - whether it’s to attend a trade show, promote products in a retail store, host a group of retailers on their farms, be interviewed for a story about farming or the co-op - there are endless ways we use our farmers.• Managed a team of three Coordinators who planned and executed farm tours for up to 1000 guests.• Integrated greater marketing initiatives and strategy into program planning.• Oversaw a diverse array of projects and processes associated with these programs.• Organized and coordinated our farmer assets to include photos, profiles, video, packaging, and web. • Part of a small team who strategized the use of our farmers on social media.

Work closely with farmers, internal CROPP departments, and the Farmers In Marketing team on multiple projects to ensure our set goals and strategies are met for various co-op programs.Plan, coordinate, and execute farm tours for retailers and buyers – up to 75 peopleHelp plan, coordinate and execute farm tours for consumers – up to 600 peopleResponsible for preparation and follow-up communications with farmer ambassadors to include event participation, logistics, and expenses.Schedule and coordinate various communications for farmers and CROPP employees. Organize and coordinate our farmer assets to include photos, profiles, video, packaging, and web. Update web sites as needed.

Viroqua, Wi

Created and managed original and sponsored content for online food blog. Managed social media activities. Coordinated content schedule. Designed, updated, and monitored website. Scheduled, planned, and created monthly live TV segment presentations. Responsible for yearly budget and all business decisions.Published in two national magazines: Yum Food & Fun For Kids and Family Fun. Worked with national companies such as Sara Lee, Oreo, Ragú, CandiQuik, and Chef’s Planet. Monthly guest on WKBT News 8 This Morning show for six years.

Manage marketing for bi-monthly Coulee Region parenting magazine, all social media and special projects. Project management experience. Editor of Family Fun Calendar and Your Weekly Family Planner e-newsletter. Update organization’s website.