Kendra Barnes Email & Phone Number

Louisville, Ky, Us

-Lead content marketing strategy and production at a leading contract research organization-Direct and oversee a cross-functional marketing and communications team to lead the organization's flagship brand thought leadership and enterprise marketing efforts - Resulted in $265M in campaign-influenced RFP volume + 40% new customer leads -- achieving 8% of Marketing org's leads with under 3% of budget - Multi-channel marketing and PR campaign - Manage internal teams + external vendor relationships - Campaign model being used as an internal case study at ThermoFisher for future lead-gen marketing -Manage marketing budget, including negotiating vendor contracts and allocating and approving overall spend-Lead the adoption of a digital asset manager for the marketing/sales enablement organization-Successfully implemented content strategies that told a unified story and served the interests of more than one business objective, resulting in higher engagement -Brought innovative solutions to content creation to add a demand-gen component to existing campaign plans. Included the development and execution of an SME video and associated promotional strategy. Resulted in additional leads toward an in-market campaign for minimal cost.-Regularly interview, host round table discussions, and cultivate relationships with company SMEs-Strategized and developed high-performing blog content to address business needs -Brought a thought-leadership perspective to content creation, which resonated with customers -Developed blogs that have consistently and organically remained in the top 5 all-time performers -Thought leadership blog drove SQLs, rare to see in top funnel assets like blogs-Regularly collaborate with web team on content updates, design and UX-Bring an SEO and data-driven focus to content and marketing strategy

Louisville, Kentucky, United States

Manage digital marketing efforts for nine hospitals and corporate headquarters as part of the Online Reputation Management Team. Works with stakeholders to identify leads, create content, manage project deadlines, communicate strategy, conduct analysis, and produce reporting. Proactively and independently prioritize workflow, accomplish objectives, and account for KPIs.• Content management-Manage WordPress blogging site, including general maintenance, content updates, and user experience improvements.-Write, edit, and implement blog content based on search trends, seasonality, and organizationalpriorities, in an effort to reach top of the funnel consumers and engage them with the brand,creating brand familiarity and loyalty.-Promote blog content via digital channels, including: social media, email, and online search listings.• Online Reputation Management (ORM)-Manage more than 1,200 Google My Business profiles-Manage online reputation efforts including: responding to and triaging consumer reviews viaGoogle, HealthGrades and other online review aggregates, and review solicitation to increasepositive review capture.• Podcast -Host of Baptist Health’s podcast, HealthTalksNOW-Script, plan, and research podcast topics and episodes.-Curate relationships with guests, including scheduling.-Manage technical elements of the production process, including: recording, content editing, andsocial media promotion.• Social media management-Oversee and manage 29 total social media accounts-Create and share relevant content by platform to advance corporate goals-Engage with current audience by responding to questions and messages, and curate relationships with potential customers through conversation, content, and active listening.-Provide reporting metrics to gauge social performance and identify opportunities for growth.-Create paid and organic social content, operating within budget, to advance the brand, voice, and mission of the organization.

Louisville, Ky

Leads internal and external marketing and communication efforts for more than 400 healthcare providers across multiple markets in Kentucky and Indiana. Works with clients, teammates and stakeholders to assess needs, develop and carry out a strategic marketing, and complete post-campaign analytics, while meeting operational, financial and strategic objectives. Creates and manages relationships with clients and vendors, manages project traffic and deadlines, and juggles multiple client needs simultaneously.•Physician marketing project management - Monitors and evaluates plans to achieve measurable results, including corrective action as necessary - Coordinates with multiple stakeholders to achieve needed results, requiring a working knowledge of a variety of systems and processes•Copywriting - Generates print and digital content for internal and external use including marketing collateral, patient communications, social media/blog posts, and internal communication e-blasts•Branding and process improvement - Works collaboratively with counterparts to ensure consistent brand messaging system-wide - Identifies opportunities to improve cross-market coordination, gaps in workflow and/or ways to streamline and maximize cost and times efficiencies, and works with counterparts to develop, implement and maintain strategic processes

Co-created a successful lifestyle blog, including brand and website creation, social media management, and video and audio (podcasting) development in an effort to reach a targeted demographic of consumers.-Website creation and management--Developed Wordpress site, including the purchase of a .com domain, and navigation of web hosting services-Copywriting and editing--Generates long- and short-form content for web and social--Concepts and designs original social graphics--Content recognized and syndicated by national and international outlets including: Good Morning America, ABC News, The Today Show, and more -Social media management--Established business accounts on Facebook, Instagram, Pinterest and TikTok, growing a combined following of more than 115K in less than two years--Utilizes content marketing strategies to engage consumers with authentic and relevant content on platforms they frequent in an effort to build trust/influence and generate leads--Understanding of social media trends and consumer appetite resulting in the creation of several viral articles, memes and videos across social media platforms-Email marketing--Creates and distributes regular email communication with subscribers, including maintaining customer database and analyzing campaign results and customer behaviors and engagement-Data review and analysis--Utilizes Google Analytics and customer insights tools via social media and MailChimp to drive content decision making and audience targeting

New Albany, Indiana

Lead public relations and communication efforts on campus of 6,400 students and more than 400 faculty. Worked with director of marketing to brainstorm and produce marketing campaigns and materials for internal and external use. Built and maintained relationships with campus clients and local media, and reached current and potential students where they were by offering relevant information and building trust.Manage campus public relations and communication tactics• Find and capitalize on campus selling points through content creation and marketing• Represent campus as official spokesperson, manage and facilitate media placements• Campus liaison for planning and implementing marketing and promotional strategiesCopywriting and editing (internal and external)• Lead copywriter: marketing materials, campus publications, website content, email campaignsSocial media management• Created organization’s first Pinterest and Google+ accounts• Built a social media content calendar aligned with ongoing and planned marketing campaigns, introduced content marketing strategies and increased efficiency by implementing new tools.

Lexington, Kentucky Area

Concepted, implemented and tracked marketing efforts for a multi-specialty group practice of more than 225 providers in 30+ specialties across 30+ locations.• Corporate liaison and marketing coordinator for on-boarding physician practices, totaling 8 locations and 43 providers - Project management and oversight from conception to analysis• Copywriting and editing (internal and external for print and digital)• Graphic design and layout• Corporate-wide event planning and management• Online content management - Cultivated content for and managed employee intranet, including back-end updates and site maintenance - Maintained online provider directory and worked with directory sites such as Google My Business and HealthGrades to provide physician information updates - Managed external website content and updates including content creation/refresh and navigation - Worked with web-hosting company to create landing pages and new sections of external website to transition organization to online patient portal, including content generation and user experience• Social media management - Grew Facebook followers by 30 percent in six months as administrator - Created organization’s first Twitter and Google+• Employee relations program coordinator - Increased employee store sales by $5,000 in eight months and increased community programs participation by 27 percent

Lexington, Kentucky Area

Cared for and supervised children six weeks to ten years. Responsible for planning and executing age appropriate activities and curriculum. Required to establish and maintain relationships with customers and communicate effectively with co-workers and patrons. Became the sole coordinator of a summer camp program in 2012, which involved organizing and planning daily field trips, events and curriculum for 30 children. Implemented a newsletter as part of the summer camp program to increase communication with families of students.

Lexington, Kentucky Area

Worked with the coordinator of Spirit of Women, a women’s health initiative, to disseminate information to target audiences. This position focused on event planning and execution as a method of community outreach. Graphic design and relationship maintenance and interaction with the public were also critical to the success of this position.