Bureau Chief, Marketing And Promotions
Springfield, Illinois Area
Directed development of marketing, media, creative, outreach and PR strategies for domestic and international marketing activities. Managed staff of 20 individuals that included two international offices. Coordinated with Departmental divisions on communication and messaging. • Managed $5 million annual budget leveraging resources and maintaining service standards large statewide budget reduction• Oversaw 20 domestic and international trade shows, events and conferences• Streamlined employee structures after staff reduction, efficiently allocating resources and maintaining expected levels of service • Coordinated with production, graphic and web-design personnel to ensure continuity in communication materials • Enhanced marketing efforts with effective digital and print correspondence• Built and maintained strong relationships with members of the media, external vendors, trade groups and associations • Ensured departmental branding was represented in all social media and digital marketing efforts