As the Director of Social Media at Urban Adventures Companies, Inc. (UAC), my primary responsibility is the strategic oversight and leadership of social media to amplify the visibility and impact of our fitness, wellness, and leisure brands. I develop and execute comprehensive social media strategies across our portfolio which includes VIDA Fitness, SweatBox, Aura spa, Bang salon, Penthouse Pool Club, VIDA Pilates, and Capitol City Brewing Company.My responsibilities include curating and producing content across various social media platforms, ensuring it aligns with overarching marketing goals and brand values. I monitor digital interactions and customer feedback to manage our reputation within the community.I cultivate partnerships with local media, businesses, non-profit entities, and manage engagements with hyperlocal influencers to bolster our brand's presence and enhance overall market penetration.I oversee the management of flagship events, like the VIDA Thrive 5K and Capital Pride, to encourage engagement, drive growth, and solidify the market position of UAC.

The purpose of the UAC Diversity & Inclusion Board is to affirm the company’s commitment to diversity and inclusion, ensuring that all team members and members are treated with genuine care and kindness, regardless of their race, color, national origin, gender identity, sexual orientation, class, ability, age, or physical appearance. UAC is a safe place where all people are welcome and valued. Our Board of team members, members, and community advocates have a proven professional track record in serving their local communities and celebrating diversity. We welcome the entire community to connect with our Board Members and share your thoughts on how UAC can continue improving its efforts surrounding diversity and inclusion.

As a Marketing Manager, I was responsible for overseeing national marketing planning, execution, and evaluation for promoting recreational boating and fishing. My role involved creating effective marketing strategies, campaigns, and projects to increase brand awareness and engagement, while measuring their effectiveness.In addition, I managed two of our consumer-facing brands, TakeMeFishing.org ™ and VamosaPescar.org ™, ensuring that their trademarks were used appropriately by internal and external stakeholders such as state agencies, media, and creative agencies, to maintain brand integrity. I also helped produce creative assets, including print, TV, radio, digital display, SEM, and PSAs, to support our marketing initiatives.One of my key responsibilities was to maximize the impact of our consumer-facing brands through our Disney partnership. This involved in-park branding, national media buys, and local activation events to increase visibility and engagement. Overall, my role as a Marketing Manager was critical in ensuring the success of our marketing efforts and driving growth for our organization.

As an Account Executive at Business Wire, I had the privilege of helping public and private companies distribute their press releases to media, investors, and consumers around the world. I counseled organizations on best practices related to news distribution, social media, multimedia, and measurement, ensuring that their messages reached their intended audiences effectively.Additionally, I assisted organizations with online newsrooms and investor sites, making sure that their websites were up-to-date and provided valuable resources to their stakeholders. Working with a global leader in commercial news distribution like Business Wire, I gained valuable experience in XBRL tagging, document formatting, and regulatory filing into EDGAR, SEDAR, and other systems.I was proud to be part of a team that provided online newsroom hosting, photo and multimedia distribution, social media tagging, search engine optimization, mobile distribution, and detailed measurement on every press release. Our patented NX delivery platform provided simultaneous full-text posting of Business Wire content to news systems and websites in virtually any country or language.Overall, Business Wire is a recognized disclosure service in the United States, Canada, and a dozen European countries, offering local service with global reach. Public relations and investor relations professionals rely on Business Wire for both broad-based and targeted market reach. It was an honor to work for such a reputable company, and I look forward to bringing the skills and experience I gained to my future endeavors.

As an Account Executive at Morris Visitor Publications, I successfully sold for Where San Francisco, Where Guestbook, and Where map publications. My primary responsibilities included utilizing solution selling practices to surpass monthly and annual revenue goals for both print and digital advertising. I also developed partnerships with local Chambers of Commerce, CVBs, and concierge associations to increase brand awareness and foster relationships.I generated and closed new revenue opportunities for a full suite of interactive products including print and digital advertising, events and sponsorships, and social media. Additionally, I incorporated the use of each platform (Where magazine, Wheretraveler.com, and social media) to support clients’ events and tourism marketing strategies. As the primary point of contact for clients, I managed the full client lifecycle from prospecting to close to service and account management. I also provided full turnkey event planning for 100% revenue-driven client events monthly. To ensure that my clients were informed of current market trends, I monitored visitor outlook, hotel occupancy figures, and local and travel reports, which helped create a need for renewed investment. Finally, I attended industry events, including but not limited to: SF Travel meetings and luncheons, Hotel Council networking luncheons, Silicon Valley Concierge Association receptions, Union Square BID meetings and luncheons, Tour and Travel networking events, and Mission Merchants meetings. These events allowed me to keep abreast of industry trends and establish relationships with key stakeholders.

Morris Visitor Publications, Europe: Where London (English/Russian), London Planner, IN London (English/Arabic)-Effectively used solutions selling practices to meet and exceed weekly, monthly and annual revenue goals for English and foreign language print and digital advertising.-Built and maintained high level relationships with marketing directors, media planners and buyers, agencies and local business owners.-Brought in 54 new advertisers and upsold 21 current advertisers across a portfolio of eight officially endorsed Britain and London tourist board publications including foreign language titles in Russian, Chinese, and Arabic.-Full turnkey event planning for 100% revenue driven client events monthly.-Monitored visitor outlook, hotel occupancy figures, and local and travel report to clients to create need for renewed investment.-Designed and produced ad artwork and company collateral as needed in a deadline-driven environment.-Attended industry events including World Travel Market, Golden Keys (L’es Clef’s D’or), Visit London, Best of Britain & Ireland, Square Meal, etc. to foster and build current and prospective relationships.

-Successfully presented and sold sponsorship opportunities, exhibit space, and advertising for trade associations, consumer publications, conferences and trade shows; doubled advertising sales in 2006 for the National Investor Relations Institute.-Represented clients at outside meetings and industry related events to foster and build relationships with current advertisers and prospects.-Managed several accounts at one time, demonstrating an ability to handle a variety of tasks at once and time-management capabilities.-Completed cold calls to find new prospects and leads to expand clients’ advertiser and exhibitor base.-Doubled size of database and brought on 20% more advertisers for United States Naval Institute publication Naval History.-Developed business proposals resulting in new business opportunities for the company: assisted in written bid and contract win of PromStyle magazine account.-Company-nominated and selected to be member of the in-house Activities Committee.