Helping business owners increase engagement & impact creating more sales with organic marketing and live video.

I help clients get the most from their marketing, aligning it with revenue and profitability. From assessing their current marketing efforts to developing a strategic plan to ensure marketing resources, technologies, and processes are efficient and effective. In addition, I work closely with clients on their content and social media marketing, digital, and marketing technologies. We have a trusted network of marketing experts for implementation of digital, social, and development campaigns.

Helping brands and companies in the cannabis and hemp CBD space be - Recognized- Remembered- Recommended The space is crowded, so companies need to stand out from the parade of products and sea of services. Great marketing can help you: - Tell your Story- Create relevant Content- Amplify your Message- Steer your SocialAnd do it all strategically, to meet your business goals.

- Developed the curriculum for a graduate-level introduction to social media marketing course - Regularly taught undergraduate and graduate-level marketing, social media and other marketing classes for adult and military students

• Promoted in 2008 and responsibilities expanded to include marketing and strategy for several affiliate institutions• Managed combined annual budgets that grew from $5 million to over $18 million for marketing across 14 geographic markets, nationwide and in Peru• Continually leveraged new technologies and channels to expand marketing contact points (e.g. social media, mobile, tablets, etc.). Developed strategy and implementation of social media efforts across all relevant social media sites• Developed first of its kind partnership with major media company that integrated marketing message with content. Results exceeded expectations of increasing brand awareness and word of mouth in the target market • Managed the implementation of an 360-degree-view marketing analytics tool. Worked closely with IT to oversee the marketing model implementations of two CRM/ERP software toolsDirector of Marketing (4.2004 - 6.2008)• Responsible for all aspects of marketing from strategy development to multi-channel, integrated campaign implementation, including CRM, advisor training and social media.• Continually developed and implemented new marketing and recruiting projects to increase leads and student acquisition with a focus on digital marketing• Led the message development and navigation efforts as part of the university website launch team

Taught social media marketing to students as part of the SDSU Global Campus Digital Marketing Certification. Developed course based on the specific learning outcomes in order to help students who were new to social media marketing as well as those who worked in the field and wanted to increase their strategic knowledge. The course included a combination of strategy and tactics to help students learn quickly how to make the biggest impact with their social media strategy. Continually received rave reviews from students once the course was completed.

Hired along with other Senior Leadership from Geary LSF to transition clients and a team to 6D Global

- P&L responsibility for nationwide client services team and portfolio revenue of $9MM

- Managed strategic account direction and the growth and profitability of client relationships- Developed strong relationships and trust with key clients across industries that include: CPG, Higher Education, Healthcare, eCommerce, Technology, Law, and B2B services - Quickly identified problem areas across the department and worked to resolve issues, solved client challenges, developed processes and methodology, and empowered the CS team- Developed career path and growth plans for account management team, coached and inspire them to perform at high levels- Led the CS teams to develop strategic digital marketing plans for clients based on their goals across all relevant digital channels, including: SEO, PPC, Display, Social, Content Marketing, Analytics, and Creative WebDev- Worked closely across all departments to ensure client satisfaction, strategized and pitched with Sales to drive new business, and developed consistent revenue recognition, tracking, and profitability reporting tools and processes with Finance

- Managed the P&L of the Performance Marketing Group (higher education) division, including programmers, data analysts, vendor managers, and client services for more than 25 EDU lead generation clients- Worked with executive team to oversee the sell of the niche division

• Worked as main client contact, conducted background research on industry, competitors and customers• Created marketing strategy designed to increase membership and growth of the loyalty program

• Responsible for all aspects of creating an image, tradeshow promotion and coordination, public relations, and strategies to increase customer acquisition and retention• Rebranded company to increase client base and increase position as thought leader

• Created and launched new brand identity for MBS, moving it from a printing and fulfillment company to a boutique database marketing/CRM company. Responsible for all aspects of corporate re-branding implementation; developed and implemented marketing strategy, branding and public relations initiatives associated with the corporate identity, name change and branding• Developed marketing strategy and implementation plans for new product launches and the marketing plans for 2001 and 2002

• Initially hired to conduct strategic market research, was promoted three times in 18 months to manage strategy projects that combined online business and marketing strategies with offline business units to increase customer retention and loyalty• Developed successful Internet, Customer Relationship Management (CRM), and loyalty program strategies for Fortune 1,000 companies and start-ups based on analysis of the market, audience, channels, competitors, and internal client capabilities