I work closely with agricultural B2B clients, helping them to strategise their communications to a wide variety of stakeholders, primarily targeting farmers and farming businesses. The people I work with span the food chain, including primary producers, nutritionists, processors and retail. The core of my work includes managing client relationships, content creation and design, copywriting, press relations, reputation management, and brand management. I also act as a "barometer" for my clients regarding the direction of travel in the industry, helping them stay informed about trends, challenges, and what's coming next in the industry.