Kendra Cohen Email & Phone Number

Los Angeles Metropolitan Area

Torrance, California, United States

• Planned and organized trade shows, webinars, and events
• Managed event budgets and tracked ROI on lead performance
• Created standard operating procedures for qualifying and tracking leads
• Built and developed reports and dashboards to track marketing analytics
• Served as primary administrator for Salesforce, HubSpot, Salesloft, and Seamless.ai
• Strategized and implemented new Salesforce fields, layouts, and workflows for the commercial team

Los Angeles Metropolitan Area

• Oversaw complete data migration and transition of CRM from Monday to HubSpot
• Created and maintained documentation and SOPs on sales processes, policies, and relevant sales training materials
• Enhanced sales productivity by enabling the team to work smarter by simplifying processes and evaluating new tools
• Completed data analysis and reporting for our B2B team on a weekly and quarterly basis
• Tracked objectives and key results of Business Development and Partner Success teams
• Supervised and coached a team of Business Development Associates

Greater Los Angeles Area

• Sold and coordinated onsite events and offsite catering at République, Petty Cash Taqueria, and Sari Sari Store
• Managed communications and directives among multiple internal channels to ensure successful events
• Managed client relationship from start to finish, including sale, onsite execution and follow up
• Managed and coordinated all event logistics, event-related budgeting and accounting
• Developed new processes and strategies to ensure event execution runs seamlessly
• Curated social media posts, email blasts, website content

Santa Monica, California

• Created offsite catering menus and developed catering program from ground up
• Generated new leads, sell and coordinate events at Red O Santa Monica and offsite catering events
• Developed a strong business referral network through networking and maintenance of influential relationships

Greater Los Angeles Area

• Managed and organized events for up to 11,000 people at all of Wolfgang Puck Catering contracted venues throughout the United States and offsite venues, including international events
• Supervised and trained Operations Managers and Supervisors within the company
• Ensure all hourly staff at the unit are following proper company procedures and have completed proper training
• Passion Award recipient for Wolfgang Puck Catering in 2017
• Served as interim Regional Director of Operations from September 2018 to January 2019

Greater Los Angeles Area

• Managed events at L.A. LIVE including Microsoft Theatre, Microsoft Square, The Novo, the Event Deck at L.A. LIVE, Conga Room, Target Terrace, The Grammy Museum and Regal Cinemas
• Managed client relationships from close of sale through completion of event, as well as post-event.
• Maintained venue facilities and catering equipment
• Scheduled and managed a team of all operations staff (both permanent and temporary)
• Supported the sales team in budgeting and submitting staff requisitions and rental orders for events
• On-site representation for events and client walk-throughs

Greater Los Angeles Area

• Managed catering and event operations to Wolfgang Puck Catering contracted venues and off-premise event locations in Los Angeles
• Managed and maintained equipment, vendors and staffing for events
• Managed communications and directives between various internal channels
• Corresponded with clients to ensure successful events

Greater Los Angeles Area

• Provided administrative support for the Vice President of National Sales
• Managed company wide communications, including financial reporting, CRM and event database
• Created venue presentations to display at trade shows across the country
• Input and maintained event information into the database management system Reserve
• Prepared all event information to distribute internally
• Processed payment and invoicing of events

Ithaca, New York Area

• Assisted the Director in planning and executing fundraising events
• Publicized events for Mira’s Movement to raise money for funding pediatric cancer research

Ithaca, New York Area

• Set up events for events and served guests at the banquet facilities
• Guided HADM 1106 students during their foodservice practical
• Trained other banquet employees to become HADM 1106 Trainers
• Created schedules for training sessions and communicate with the HADM 1106 Professor

Orange County, California Area

• Answered phones and greeted guests at the reception desk
• Updated bid responses on projects for Estimators and Project Managers
• Assisted Human Resources with several hiring processes and developing training manual
• Assisted Marketing Coordinators with company newsletters

Greater Los Angeles Area

• Assisted the Director of Special Events in the office with administrative duties
• Set up for special events at various restaurant venues in dining group
• Assisted in organization and execution of offsite catering events

Orange County, California Area

• Created training manuals for opening restaurants
• Formatted recipe cards for the Executive Chef
• Gathered data from local restaurants