◦ Planned and organized trade shows, webinars, and events◦ Managed event budgets and tracked ROI on lead performance◦ Created standard operating procedures for qualifying and tracking leads ◦ Built and developed reports and dashboards to track marketing analytics◦ Served as primary administrator for Salesforce, HubSpot, Salesloft, and Seamless.ai◦ Strategized and implemented new Salesforce fields, layouts, and workflows for the commercial team

◦ Oversaw complete data migration and transition of CRM from Monday to HubSpot◦ Created and maintained documentation and SOPs on sales processes, policies, and relevant sales training materials◦ Enhanced sales productivity by enabling the team to work smarter by simplifying processes and evaluating new tools◦ Completed data analysis and reporting for our B2B team on a weekly and quarterly basis◦ Tracked objectives and key results of Business Development and Partner Success teams◦ Supervised and coached a team of Business Development Associates

◦ Sold and coordinated onsite events and offsite catering at République, Petty Cash Taqueria, and Sari Sari Store ◦ Managed communications and directives among multiple internal channels to ensure successful events◦ Managed client relationship from start to finish, including sale, onsite execution and follow up◦ Managed and coordinated all event logistics, event-related budgeting and accounting◦ Developed new processes and strategies to ensure event execution runs seamlessly◦ Curated social media posts, email blasts, website content

◦ Created offsite catering menus and developed catering program from ground up◦ Generated new leads, sell and coordinate events at Red O Santa Monica and offsite catering events◦ Developed a strong business referral network through networking and maintenance of influential relationships

◦ Managed and organized events for up to 11,000 people at all of Wolfgang Puck Catering contracted venues throughout the United States and offsite venues, including international events◦ Supervised and trained Operations Managers and Supervisors within the company◦ Ensure all hourly staff at the unit are following proper company procedures and have completed proper training◦ Passion Award recipient for Wolfgang Puck Catering in 2017◦ Served as interim Regional Director of Operations from September 2018 to January 2019

◦ Managed events at L.A. LIVE including Microsoft Theatre, Microsoft Square, The Novo, the Event Deck at L.A. LIVE, Conga Room, Target Terrace, The Grammy Museum and Regal Cinemas◦ Managed client relationships from close of sale through completion of event, as well as post-event. ◦ Maintained venue facilities and catering equipment◦ Scheduled and managed a team of all operations staff (both permanent and temporary)◦ Supported the sales team in budgeting and submitting staff requisitions and rental orders for events ◦ On-site representation for events and client walk-throughs ◦ Corresponded with clients, front of house staff and culinary team to ensure successful events ◦ Organized kitchen set ups for the culinary team ◦ Managed any outside vendors subcontracted for events

◦ Managed catering and event operations to Wolfgang Puck Catering contracted venues and off-premise event locations in Los Angeles◦ Managed and maintained equipment, vendors and staffing for events◦ Managed communications and directives between various internal channels◦ Corresponded with clients to ensure successful events

◦ Provided administrative support for the Vice President of National Sales◦ Managed company wide communications, including financial reporting, CRM and event database ◦ Created venue presentations to display at trade shows across the country◦ Input and maintained event information into the database management system Reserve◦ Prepared all event information to distribute internally◦ Processed payment and invoicing of events◦ On-site representation for events and client walk-thoughs

◦ Assisted the Director in planning and executing fundraising events◦ Publicized events for Mira’s Movement to raise money for funding pediatric cancer research

◦ Set up events for events and served guests at the banquet facilities◦ Guided HADM 1106 students during their foodservice practical◦ Trained other banquet employees to become HADM 1106 Trainers◦ Created schedules for training sessions and communicate with the HADM 1106 Professor

◦ Answered phones and greeted guests at the reception desk◦ Updated bid responses on projects for Estimators and Project Managers◦ Assisted Human Resources with several hiring processes and developing training manual◦ Assisted Marketing Coordinators with company newsletters

◦ Assisted the Director of Special Events in the office with administrative duties◦ Set up for special events at various restaurant venues in dining group◦ Assisted in organization and execution of offsite catering events

◦ Created training manuals for opening restaurants◦ Formatted recipe cards for the Executive Chef◦ Gathered data from local restaurants