Kendra Matthews Email and Phone Number

Supervised a team of account managers within MVW’s in-house creative agency, partnering with the Field Marketing, Sales, Digital, and E-Commerce teams to facilitate collateral development for consumer engagement and revenue generating sales programs from kickoff to completion.

•Led the communication strategy, creative development, project execution and client management of over 200 multicultural marketing programs each year with Alliance, Media, NBCUniversal Synergy and Licensed Franchise partners around the world. •Recruited and led a team of cross-functional project managers to facilitate the creative activation process across a range of integrated marketing campaigns, leveraging consumer insights, analytics, and relevant industry and cultural trends to optimize campaign performance and maximize engagement.•Conceptualized and produced customized pitch materials and presented in new business acquisition meetings with key prospective partners. •Partnered with top-tier brands to integrate theme park and hotel intellectual property into strategically-aligned, co-branded marketing campaigns with companies, delivering unprecedented ROI with millions of campaign impressions across multiple channels of distribution, such as television, radio, retail, CPG, print, digital, CRM, loyalty apps, social media, and influencer marketing. •Directed the parks’ product placement within Synergy marketing initiatives across NBCUniversal companies, such as Universal Pictures’ theatrical releases of Minions, Jurassic World and Fast & Furious, as well as NBC TV shows such as America’s Got Talent, The Voice, TODAY, and The Tonight Show Starring Jimmy Fallon, by offering consumers and show participants the chance to win a grand prize trip to Universal Parks & Resorts.•Defined and implemented a new business strategy for promotional and PR media activations in the Florida region with radio, television and print partners, resulting in a 35% increase in annual volume. •Drafted strategic creative briefs for copywriters, designers, and video editors within Universal’s in-house Advertising team and external agencies and vendors. •Served on several leadership committees to ensure strategic alignment across North America, UK and Brazil.

•Supervised a team of five account managers within Universal’s in-house creative agency, serving as primary contact with partners while overseeing projects from concepting through implementation and results analysis. •Planned and implemented activation roadmaps for promotions and partnerships by coordinating with internal clients, creative teams, leadership, Brand Assurance, Legal, and relevant stakeholders to ensure all deliverables aligned with the creative brief and were executed on-time and within the allotted budget. •Managed the creative strategy and execution of integrated marketing campaign materials for the Coca-Cola account, including packaging, retail collateral and radio/TV commercials that were prominently displayed within Publix, McDonald’s, Burger King, and Wendy’s. •Streamlined the activation process for partner-based initiatives by developing a brand guidelines document and creative assets toolkit, increasing output capacity by over 300%.

Marketing Supervisor – Southeast Region (Corporate)•Directed six regional marketing managers and their teams across all corporate-owned restaurants throughout Florida and Georgia as the chain introduced its "Forever Young" brand evolution, the first major redesign since the 1970s.•Developed and executed strategic marketing plans to promote the “i’m lovin’ it” national campaign, launch the Premium Roast Coffee line, and reinforce the new 24-hour service offerings. •Evaluated data analytics, sales forecasts and budget allocation to build business cases for new multi-channel marketing initiatives. •Executed grand re-opening advertising campaigns for restaurants upon completion of their re-branding construction.Marketing Manager – Oerther Foods, Orlando (Franchise) •Produced innovative brand marketing campaigns and sales initiatives for one of the top McDonald’s franchises in the country, including the iconic “World’s Largest Entertainment McDonald’s.” •Conceptualized and presented local store marketing and competitive action plans for new product launches and offerings. •Instituted a management training and incentive program that raised local and national point-of-sale advertising compliance. •Established corporate partnerships with local area businesses, schools and tour operators to drive consumer engagement, brand awareness, product trial and brand advocacy. •Coordinated tradeshows and community events to promote the classic McDonald’s brand and the new “Bistro Gourmet” test concept.

•Collaborated on new theme park attraction projects for Universal Studios Japan while assisting with internal communications, scheduling, logistics, finance, and Japanese language translations.

•Analyzed market data and financial cost models within the car audio division to craft proposals that generated new business with Toyota, Honda, Nissan, Subaru and Sirius/XM.