Kendra Mccann Sindelman Email & Phone Number

Lake George, Ny, Us

New York, Ny, Us

San Francisco, California, Us

Managed Creation of Twitch Category Primary Insights for all key Twitch advertising categories including CPG, Telco, Auto, Retail, Finance and QSR.Created Global Twitch Insights Dashboard – By Country Twitch User Insights including demographics, Consumer behavior, Technology habits, Lifestyle, and Attitudes utilizing syndicated data sources.Led the development of Twitch’s TV Narrative which positions Twitch as a Video solution to reach key young demographicsCreated Twitch campaign effectiveness norms and benchmarks database

New York City, Ny, Us

Insights and Positioning, NBC Entertainment, NBCU Digital and Ad Smart Key client vertical: Tech, Telco and Communications • Key I&P lead collaborating with Client Partnerships to create insights driven sales strategies within the Consumer Electronics and Communications sectors. o Key I&P Gaming Category expert for active RFP’s across the sector including 2021 console and game launches identifying target opportunities and strategies for NBCUo Actively defined and cultivated new business targets and provided key data to support RFP’s for Microsoft, Comcast, and Sony• Utilized syndicated and custom research tools to effectively position the value proposition of NBC linear & digital properties to agencies & advertisers • Cultivated relationships with leading and emerging research partners; explore and evaluate new metrics and integrated into positioning narratives. Topics included-o Early Week Viewing Impacts Weekend Saleso NBC Co-Viewing o Cross Platform Consumption Analyses- How all content is being consumed, how content is consumed with different affiliate partners both traditional MVPD and dMVPD • Partnered with the VP of Insights & Positioning, NBC & AdSmart to define challenges and develop solutions that help drive revenue across NBC Prime & Late Night, NBC Digital offerings and AdSmart, NBCU’s data-driven, cross-portfolio and cross-channel advertising products • Gained expert level compentencies with emerging data sets including Numerator, EDO, iSpot and YouGov

Santa Monica, California, Us

Key project manager mining and analyzing data for insights to inform ongoing trends and provide recommendations to optimize performance of original series. Internal clients: Corporate Marketing, Media and Sales departments.Managed relationships with Nielsen, GFK MRI, eMarketer and SNL Kagan leading to maximized efficiencies. •Led integration of Nielsen Cross Platform audience measurement into daily protocol; worked with Core Analytics team to integrate Nielsen with proprietary data for overall multiplatform viewership metric. •Created marketing planning tools and performance metrics used for media and brand strategy execution•Married quantitative (Nielsen, MRI, etc.) and qualitative data to identify and assess opportunity segments among the consumer base, leading to season over season growth for STARZ original series. •Orchestrated comprehensive analysis of STARZ on-air promotional strategy which led to changes to maximize on-air efficiencies which resulted in increased audience retention during promotional breaks. Vendor Relationships •Acquired GFK MRI’s TV Content Drivers and Cord Evolution studies, which were key in supporting the successful STARZ direct-to-consumer OTT App launch, Original Series support resulting in increase in season over season viewership for multiple STARZ series •Chosen to present findings with TV Content Drivers at the 2017 Media Insights and Engagement Conference.

New York, Ny, Us

VP, Associate Director Media Research Reported directly to Chief Media Officer and oversaw the insight function for the entire agency. Key member of the Deutsch Media Leadership team, participating in weekly meetings with the Chief Media Officer to oversee the entire Media Groups departmental initiatives. • Led the media research department as it supported and worked with inter-agency departments, including account strategy, data strategy, digital marketing, media planning, digital media planning and buying, to understand consumer trends, attitudes and media usage. • Provided high-level consumer insight analyses on key new business wins, including USAA, PNC and Sony Electronics. • Managed the entire $5M Media Research budget, including annual projections, reconciling invoices, and contract negotiations. Acted as a liaison between Media Research and other departments, clients, suppliers, and industry associations.

New York, New York, Us

· Manage a staff of two analysts, providing agency support for all related inquiries. .

New York, Us