Kendra Means Email & Phone Number

Responsible for development and execution of consumer division marketing communications strategy and leading the consumer marketing team. Developing integrated overall branding, messaging across all consumer touchpoints & campaigns. Including go-to market, digital, advertising, merchandising, public relations, brand licensing and market research. In additional lead cross-function customer experience to to improve customer experience across all touchpoints and improve NPS (net promotor score).

Lead the digital marketing team for the consumer division. Developing strategy and plans across all digital elements including national advertising, retailer advertising, website, social media, influencers and digital merchandising across retailers.

Managed and planned all marketing communications for the consumer division product including product launches, retail merchandising and national advertising. Worked with and managed both internal and external teams to ensure successful execution of all projects.

Developed and managed marketing campaigns including national advertising, product launches and sales events. Planned and executed national consumer events resulting in 80% consumer satisfaction and strong intent to buy. Worked with internal teams to launch new website and manage email and social media campaigns.

Southfield, Mi

Assembled and provided effective advertising packages to current and prospective clients utilizing qualitative research and knowledge of market to ensure results. Managed all in-game advertising inventory ensuring all elements ran correctly and inventory was not over sold. Organized and executed client events and promotions. Worked with marketing department on promotions and marketing efforts for the station itself.

Ann Arbor, Mi

Planning, negotiating and buying integrated media plans to help reach and exceed the goals and objectives of our clients. Using a variety of different mediums such as spot broadcast, outdoor, print, radio, guerrilla marketing, SEM and online tactics in both market wide and localized campaigns. Servicing both B2B and B2C clients

Ann Arbor, Mi

Working in the media department, planning and negotiating buys of integrated media plans for a variety of clients including business to business (B2B) and business to consumer (B2C).re:group is a brand communications agency that helps companies transform their brands and grow their businesses. Our holistic approach delivers compelling experiences at every touch-point of the customer journey with no bias as to solution.re:group develops marketing solutions for complex organizations where engaging the internal stake-holders can be as important as the external audiences. We have developed successful marketing programs for banking, franchise, multi-unit retail, and health care systems as well as professional service organizations.SpecialtiesServices we provide includes: marketing strategy, brand positioning, corporate identity, communications design, website design, advertising, media planning and buying, online marketing including PPC, SEO and social media, database management, direct marketing, and public relations.

Ann Arbor, Mi

Worked in the marketing department on all aspects of marketing to two target audience. Developed, negotiated and placed trade specific media plans. Planned and organized several events including sales dinners. Developed and maintained a marketing inventory management system to insure all inventory needs were met. Analyzed and presented findings on website and eNewsletter statistics and interaction rates. Worked with PR Director on writing and sending out national and localized press release to the general media

London, United Kingdom

Worked with media team and negotiated and purchased television campaigns and program sponsorship. Analysed sales data to determine effectiveness of advertising for direct response campaign. Analysis of schedules pre, during, and post campaign to ensure correct reach and frequency of target market achieved.