Kendra Hacker (Rafferty) Email & Phone Number

Worcester, Ma, Us

Smithfield, Ri, Us

Smithfield, Ri, Us

Cultivate relationships with internal partners and external agencies to develop strategies, research the market, execute plans, communicate progress, and achieve client satisfaction. Serve as brand marketing support and project manager for various departments within the college. Establish metrics for success. Regularly evaluate and adapt as needed.Collaborate with external agency partners on digital marketing efforts.Plan, develop, and execute marketing campaigns, collateral, and messaging to promote brand and align with mission, vision, and values. Develop and support strategies that maximize ROI, increase prospective student engagement, and yield data for future campaigns. Write outbound, web, program, and ad content to ensure consistent messaging and brand alignment.Graduate and professional education marketing lead in Agile framework.

Worcester, Ma, Us

Develop and execute marketing strategies in support of UMass Chan’s three graduate schools: the Morningside Graduate School of Biomedical Sciences, Tan Chingfen Graduate School of Nursing, and the T.H. Chan School of Medicine.Align efforts with ongoing institutional marketing needs.Create and execute marketing plans that support enrollment goals and measure effectiveness through concrete metrics.Manage marketing budget to support enrollment marketing efforts as well as monitor and evaluate spending for ROI. Collect, monitor, and interpret trends in recruitment data in collaboration with admissions colleagues to inform new strategies.Create content to drive traffic, engagement, and lead generation.Organize and implement strategies to strengthen brand awareness of the three graduate schools and the institution.Identify and implement opportunities to increase student body diversity, equity, and inclusion.Project manage numerous projects, campaigns, and vendor relationships at various stages of planning and execution.Cultivate relationships with key clients, partner with them in the development of strategy, communicate progress, and work to achieve client satisfaction.Serve as primary contact with admissions leadership. Supervise the Admissions Data Specialist/CRM Administrator.Collaborate with admissions teams in three graduate schools to maximize the effectiveness of the admissions CRM platform, Slate by Technolutions, and track relevant result metrics, adjust course, and report results.

Worcester, Ma, Us

Worcester, Massachusetts, Us

Create the communication plan for all graduate business programs.Build out and schedule all emails / campaigns in Slate for each phase of the admission pipeline.Manage social media accounts to develop a strong social media strategy.Maintain website and make updates as necessary. Match high-quality domestic and international candidates to graduate business programs based on their interests and career goals.Help candidates optimize applications for acceptance and possible scholarships.Review applications for final admission decisions and aid.Work closely with Director to track enrollment targets, goals, and aid. Liaise with the Central Marketing team to coordinate content and materials for the business school.Represent the Foisie Business School and WPI at sessions / events both on and off campus.Recruitment travel to various target areas domestically and abroad.

Boston, Ma, Us

Admission representative for five master's programs.Match high-quality domestic and international candidates to graduate programs based on their interests.Help candidates optimize applications for acceptance and possible fellowships and admission scholarships.Review all applications for my five programs and pass on to faculty review committees for final decisions.Work closely with Graduate Program Directors to track enrollment targets, goals, and aid. Execute and create the Communication Plan, timeline, and strategies for all programs.Schedule and create all emails / campaigns in Slate for all phases to move inquiries through the pipeline.Update and edit the website, decision and aid letters, and assist in social media initiatives. Maintain sizable internal Graduate Admission advertising budget. Research, select, and place ads in various print and digital markets for all graduate programs. Liaise with the Central Marketing team to coordinate marketing content and recruitment materials.Represent the Office of Admission and the College at sessions / events both on and off campus.Recruitment travel to various target areas domestically.

Boston, Ma, Us

Admission representative for three master's programs.Match high-quality domestic and international candidates to graduate programs based on their interests.Help candidates optimize applications for acceptance and possible fellowship awards.Review all applications for my three programs and pass on to faculty review committees for final decisions.Work closely with Graduate Program Directors to track enrollment targets, goals, and aid. Liaise with the Enrollment Marketing team to coordinate content and recruitment materials.Manage execution of the Communication Plan and calendar for all graduate programs.Copyedit all communications, update website, and assist in social media maintenance.Update and edit the website as well as decision and aid letters. Represent the Office of Admission and the College at sessions / events both on and off campus.Recruitment travel to various target areas both domestically and abroad.

Boston, Ma, Us

Process decisions regarding all aspects of the graduate admission process.Compile application credentials, including transcripts, test scores, and miscellaneous materials. Generate decision and aid letters to index to electronic student records for data integrity. Oversee the graduate campus visit process and current coordinator.Maintain reports and files in / for internal systems.Proofread and edit content - both print and digital - for the Enrollment Marketing team. Provide excellent customer service to students via phone, email, and in-person.Handle and perform day-to-day administrative tasks, including data entry and mailings.

Boston, Ma, Us

Schedule graduate student visits: information sessions, campus tours, and faculty meetings.Correspond and coordinate with faculty and prospective students. Maintain visit schedule, calendar, and data input and integrity.Give tours to accepted and prospective students as well as occasional information session.Answer main phone line and file all incoming paperwork.

Wrote and edited press releases, author Q&As, and other press materialIdentified media opportunities and wrote pitchesAssisted with galley and finished book mailingsResearched media and maintained media contact databasesPrepared and circulated the weekly publicity review packet

Utilized Excel in tracking client projectsWrote biographies and researched for client websitesWorked in Monarch program entering data for standardized testing for studentsSharpened editing skills working on each project and with supervisor

Master'S Degree, Publishing And Writing

Bachelor'S Degree, English Language And Literature, General