Over my 22-year tenure with the company, I have led the conception and implementation of numerousenhancements and continuous improvement initiatives. These include the establishment of an onlinewebstore, the introduction of a performance appraisal system, the creation of a quality managementsystem and quality department, the implementation of an electronic document management system, andthe development of company communication channels such as an employee newsletter and intranet.Additionally, I have initiated and managed training programs, facilitated lunch and learn events, and craftedcustomized data reports for financial and sales analysis. I have consistently identified and implementednumerous process efficiencies, resulting in time savings for employees and cost savings for the company.

• Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars.• Tracks product line sales and costs by analyzing and entering sales, expense, and new business data.• Prepares marketing reports by collecting, analyzing, and summarizing sales data.• Keeps promotional materials ready by coordinating requirements with graphics department; inventorying stock; placing orders; verifying receipt.• Supports sales staff by providing sales data, market trends, forecasts, account analyses, new product information; relaying customer services requests.• Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.• Plans meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists.• Monitors budgets by comparing and analyzing actual results with plans and forecasts.• Updates job knowledge by participating in educational opportunities; reading trade publications.• Play a key role in developing and sourcing new website material, such as content, images, and graphics, for a completely redesigned company website.• Initiate sales and marketing activities, including phone calls, e-mails, online postings and face-to-face meetings, designed to identify and engage prospective new customers.• Implement client retention program through post-event feedback surveys, loyalty rewards, and referral incentives.• Conduct research to assess market share, competition and gain insight into customer opinions: research techniques include data gathering, compilation of research and preparation of reports.

• Provided profitable price quotes and established payment and credit terms to customers.• Highly focused; able to consistently achieve sales objectives through effective account management and commitment to customer satisfaction.• Build lasting business relationships through performance and credibility. Develop positive rapport with people at all levels of responsibility.• Excellent verbal and interpersonal skills. Work well as an individual producer or team member in the achievement of sales objectives. High aptitude for the acquisition of new product sales and marketing technologies.• Conceive and implement marketing plans to acquire market share within chosen markets.• Worked with other employees to develop methods and procedures to increase sales, expand markets, and promote business.• Monitors competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques, etc.• Recommends changes in products, service, and policy by evaluating results and competitive developments.• Resolves customer complaints by investigating problems; developing solutions; preparing reports; making recommendations to management.• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.• Prepared proposals for national and international buying groups, including pricing and delivery.