I help brands win friends and influence people in the digital age. I have 10+ years of experience in crafting omnichannel solutions that drive meaningful results and align seamlessly with broader business goals.What gets me excited is the democratization of digital marketing, and how it can enable small brands to think big and big brands to connect with their consumers. I’m also passionate about entrepreneurship and empowering small to medium-sized business owners to claim their digital space and cultivate thriving, consumer-centric communities that keep their customers (and people like their customers) coming back for more.

During my time at Steam Whistle, I managed the online presence of Steam Whistle, Beau’s Brewing Co. and MTV Hard Seltzer. This included all owned websites, Instagram, Facebook, Twitter, TikTok, LinkedIn, Shopify, blog and e-news channels. During my time as a consultant from Jan 2022 to Nov 2023 and in-house as Director of Digital Marketing and Communication from Nov 2023 to May 2023 I drove the following results.• Grew e-news database by 24.7%• Lifted collective engagement rate across all social profiles by 233%• Increased social following by 46.8% • Led Digital Team which included Digital Content Creator and Community Manager.• Launched the MTV Hard Seltzer brand• Developed influencer marketing strategy and product seeding program for all brands. • Managed agency and freelancer relationships.

Lead National Access Cannabis’s content strategy for expanding portfolio of brands: Meta Cannabis Supply Co., New Leaf Cannabis and NAC Medical from strategic planning, optimization and resourcing of social content to regular reporting on content performance, engagement and growth analysis.Oversaw Digital Marketing, Community Management and Social Media Marketing activities to drive traffic, customer acquisition and retention.Directed the planning, execution, and measurement of digital marketing strategies and activities supporting the business’ defined goals.Developed and maintained brand identities, guidelines and creative direction of NAC’s portfolio online by leading monthly creative campaigns that drive brand positioning and awareness while increasing user acquisition and conversion.Led digital strategy for a portfolio of brands: Meta Cannabis Supply Co., New Leaf Cannabis and NAC Medical from strategic planning, optimization and resourcing of social content to regular reporting on content performance, engagement and growth analysis.Executed all Digital Marketing, Community Management and Social Media Marketing activities to drive traffic, customer acquisition and retention, while ensuring all content was compliant with government regulations and social platform policies. Developed and maintained brand identities, guidelines and creative direction of NAC’s portfolio online by leading monthly creative campaigns that drive brand positioning and awareness while optimizing user acquisition and conversion through e-comm channels.

Grew social network audience +280% on Facebook, Instagram, Twitter and LinkedIn while expanding digital footprint to cover emerging platforms like Spotify and Influencer Marketing.Drove fan activation through social platforms earning 3x higher engagement rates than macro brands in the same vertical via unique digital content and industry-leading online customer service and engagement.Demonstrated value of social media budget’s ROI that catalyzed 80% increase in digital spend. Created departmental budget, performance-tracked and analyzed expenditure. Led execution of the largest digital campaign to date for Steam Whistle Brewing. (Hudson’s Bay Canada 150 Partnership).Development of digital strategies and reporting in support of JUNOS 2014 – 2017.

Led Skyline Investment’s daily social marketing initiatives for properties including Deerhurst Resort, Horseshoe Resort, The King Edward Hotel, Pantages Hotel, Cosmopolitan Hotel, Shizen Spa, Skyline Real Estate and Skyline Vacation Club. Developed and enforced brand tone guidelines across all social channels Planned and executed social media strategies designed to drive growth and engagement while supporting initiatives at the property level.Presented monthly growth reports and set monthly benchmarks and expectations for all properties.Trained marketing managers and executives on social media best practices, by conducting webinars and tutorials tailored to suit job functions.Assigned tasks, establishing timelines, and securing creative resources for social projectsEstablished and maintained community management brand standards on Google Business, Trip Advisor and all social platforms.