Kendra Johnson

Kendra Johnson Email and Phone Number

Director, Global Head of Gaming Publishers at YouTube @ YouTube
Kendra Johnson's Location
Los Angeles Metropolitan Area, United States, United States
Kendra Johnson's Contact Details

Kendra Johnson personal email

n/a

Kendra Johnson phone numbers

About Kendra Johnson

I lead Global Gaming Publisher Partnerships for YouTube. Driving innovative product and content partnerships with Game Publishers.I am an experienced, results-focused media executive with a strong combination of product partnerships, business development, content acquisition, partnerships, creative and financial expertise in entertainment, streaming, gaming and esports. At Twitch, I was responsible for the company's relationships with agencies, esports teams and firms that represent Twitch's top creators. My team drives the strategy and deal making to retain and elevate Twitch's top streamers. Additionally, I lead the team developing the content acquisition strategy and negotiating content acquisition deals to bring top creators’ live streaming business to Twitch. Previously, as GM of Emerging Markets, I led Twitch's global content and creator acquisition efforts and drove Twitch’s content business in Latin America and Asia Pacific regions. As the Head of Distribution & Strategic Partnerships (including Maker’s JV with PewDiePie) at Maker Studios, I played an integral role in standing up the studio’s distribution footprint and driving expansion across key commercial partnerships globally. During this time, I was successful in licensing and launching gaming and entertainment channels on multiple services, diversifying revenue by adding new revenue streams, and releasing a mobile game that reached #1 on the iOs chart upon launch and stands at 22+M downloads-to-date. Prior to Maker I was an executive with The Walt Disney Company, where as VP of Business Strategy, Planning and Development for ABC Family (Freeform), I built and advanced the network's digital and multiplatform strategy, directing new investment, identifying new launches, and leading the TV Everywhere initiative. I led the business strategy to significantly increase original content on the network. In an earlier role as VP, Disney Media Networks/ Disney ABC Television Group, I served as Chief of Staff for the Co-Chair and President (a $19B revenue division with 10k employees), where I ensured the successful and timely execution of strategic initiatives across Distribution, Brand, Programming and Product. Before joining Disney, I held roles at Miramax Films, and Goldman, Sachs & Co.

Kendra Johnson's Current Company Details
YouTube

Youtube

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Director, Global Head of Gaming Publishers at YouTube
Kendra Johnson Work Experience Details
  • Youtube
    Director Of Global Gaming Publishers Partnerships
    Youtube Apr 2021 - Present
    San Bruno, Ca, Us
  • Twitch
    General Manager, Global Talent Business
    Twitch Mar 2019 - Mar 2021
    San Francisco, California, Us
    I lead Twitch's organization responsible for business relationships with global talent agencies and organizations (esports teams, representation firms) that work with Twitch's top creators globally. I lead our creator acquisition and retention team which owns the strategy and deal making to bring new creators to Twitch and retain Twitch's top creators for their live streaming content.
  • Twitch
    General Manager Of Global Content Development And Emerging Markets
    Twitch Sep 2017 - Mar 2019
    San Francisco, California, Us
    -Lead Twitch's global content and creator acquisition efforts and drive Twitch’s business in Latin America and Asia Pacific regions. I lead the North America Creator Acquisition and retention teams, responsible for acquiring top creators in gaming and non-gaming content, and ensuring the successful retention of Twitch’s top partners, lead the Asia and Latin America content development teams, regional partnerships teams and oversee regional esports programming. - Recruited and hired regional and local executive teams to drive APAC and Latam growth.
  • Maker Studios Inc
    Head Of Distribution & Strategic Partnerships
    Maker Studios Inc Mar 2016 - May 2017
    Glendale , Ca, Us
    Head of Distribution & Strategic Partnerships for Maker Studios (A global digital media brand and the original creator network producing award-winning, original short form series with the largest digital stars). Lead the Distribution, Business Development, Content Operations and Revelmode teams.- Drive Maker’s content distribution strategy and lead negotiations with traditional and digital partners. Forge partnerships with MVPDs, OTT providers, television networks and other digital platforms.- Develop new business models for Maker via programmed channels, licensed products, ala carte services and individual series licensing.- Manage the global content operations team to ensure successful delivery of Maker Studios original content and creator network content to digital and traditional partners worldwide.Maker Executive in charge of Revelmode, a joint venture of Maker Studios and PewDiePie. Revelmode is a curated talent network united in its passion for gaming and pop culture. Anchored by Felix Kjellberg aka PewDiePie, the #1 most-subscribed YouTube creator in the world, and powered by Maker Studios, Revelmode focuses on creating original premium content, game development, philanthropic programs, commercial partnerships, and merchandise. The Revelmode network reaches over 100 million followers across platforms. Built an Original Content studio to develop and distribute short and long form series, developing and publishing video games such as the wildly popular PewDiePie's TuberSimulator, with creators across the Revelmode network.
  • Maker Studios Inc
    Vp, Distribution & Strategic Partnerships
    Maker Studios Inc 2015 - Feb 2016
    Glendale , Ca, Us
    Lead Content Distribution for Maker Studios in North America. Drive distribution strategy and lead negotiations with partners to bring Maker Studios's short and long form content to new platforms. Develop partnership opportunities with MVPDs, OTT providers and other digital platforms to build new digital products and services.- Launched Maker's first linear and VOD channels on SlingTV. - Licensed Maker's first feature film to SVOD platform.- Launched Maker's original series slate with Verizon's go90.- Launched Maker's first Virtual Reality original series content with JauntVR.P&L responsibility for the Maker Channel, Maker On Demand service and Polaris+ channels. -Develop programming for the entertainment and gaming channels and exclusive content for partner platforms. -Manage Maker and Polaris Channel and original series marketing across platforms.
  • Disney Abc Television Group
    Vp, Business Strategy, Planning And Development, Abc Family
    Disney Abc Television Group 2011 - 2014
    Burbank, California, Us
    Reporting to the President, head the millennial-targeted cable network’s digital and linear strategy, new business initiatives, international business development as well as the network’s financial planning and reporting. Oversee budgets in excess of $500M, including marketing, original programming and acquisitions. Set the vision for the network’s new strategic business initiatives. * Build and advance ABC Family’s digital and multi-platform strategy: directing new investment, identifying new launches, exiting underperforming businesses, and lead the strategy for ABC Family’s TV Everywhere initiative. - Led the monetization, windowing, marketing and content strategy for the TVE launch (Jan. 2014). - Focused on identifying and driving Ad Sales opportunities across platform and partners, including VOD, digital and social extensions. - Partnered with Corus Entertainment to successfully launch ABC Spark, a new network in Canada licensing ABC Family content and branding. - Push growth across SVOD partners globally, developing new license and windowing models to drive network brand and new licensing revenue streams. - Launched ABC Family’s fashion franchise in October, 2013 with national retailer Wet Seal. * Led ABC Family’s original series expansion initiative successfully growing original series.* Partner with ad sales and scheduling to manage ratings, sell-out, CPMs, for digital and linear to reach revenue and OI targets.* Develop Annual Operating Plan and business plans to ensure achievement of financial and audience goals.
  • Disney Abc Television Group
    Vp, Office Of The President/Co-Chair
    Disney Abc Television Group Jul 2006 - Jan 2011
    Burbank, California, Us
    Chief of Staff to the President, Disney/ABC Television Group and Co-chair, Disney Media Networks. DATG is $19 Billion revenue division with over 10,000 employees.• Responsible for strategic initiatives across distribution, brand, programming and product. • Scope of expertise included: Global Affiliate negotiations, new digital initiatives, evaluation of potential partnerships. • Focused on driving and supporting key Division priorities including launch of full episode player apps for iPad and iOs, Digital Ad Sales, Social Media, Hulu investment, new partnerships and business unit transformations.DATG included ABC, ABC Owned Television Stations, ABC Studios, Disney Channels Worldwide (Disney Channel, Disney XD, Disney Junior, and Radio Disney brands), the cable networks ABC Family and SOAPnet, Disney’s publishing imprint, Hyperion, and the company’s equity interest in A&E Television Networks.
  • Disney And Espn Media Networks
    Manager, Business Strategy And Development
    Disney And Espn Media Networks Jan 2005 - Jul 2006
    Bristol, Ct, Us
    Integral member of the deal negotiation team during carriage renewals and new channel launches. Responsible for structuring and negotiating multi-billion dollar carriage agreements for Disney Channel, ABC Family, the ESPN networks, ABC News Now, ABC owned and operated stations, Toon Disney, SOAPnet and TWDC mobile and broadband properties with cable, satellite and telco partners. • Developed deal strategies and provided distribution-focused analysis for launching new networks, digital products and opportunities with prospective distribution partners.• Worked with various legal departments in drafting contracts reflecting terms of agreement for all our linear networks, broadband and VOD products.
  • Bridget Johnson Films
    Creative Executive
    Bridget Johnson Films Jan 2002 - Sep 2004
    Creative Executive focused on development of feature films. Assistant to Producer on ICE PRINCESS, Walt Disney Studios feature, on location, Toronto, ON• Responsible for all script revisions during pre-production and on set during production. • Coordinated casting sessions and oversaw extras casting process during production
  • Miramax
    Assistant
    Miramax 2000 - 2002
    Los Angeles, California, Us
  • Goldman Sachs
    Analyst, Investment Banking
    Goldman Sachs 1997 - 2000
    New York, New York, Us

Kendra Johnson Skills

Television Digital Media New Media Film Production Entertainment Strategic Partnerships Digital Marketing Strategic Planning Content Strategy Video Business Analysis Broadcast Business Planning Business Strategy Executive Management Digital Strategy Business Development Social Media Management Strategy Distribution Content Licensing

Kendra Johnson Education Details

  • Yale University
    Yale University
    History
  • Ucla
    Ucla
    Producing
  • Yale University
    Yale University
    Bachelor'S Degree

Frequently Asked Questions about Kendra Johnson

What company does Kendra Johnson work for?

Kendra Johnson works for Youtube

What is Kendra Johnson's role at the current company?

Kendra Johnson's current role is Director, Global Head of Gaming Publishers at YouTube.

What is Kendra Johnson's email address?

Kendra Johnson's email address is ke****@****ney.com

What is Kendra Johnson's direct phone number?

Kendra Johnson's direct phone number is +142428*****

What schools did Kendra Johnson attend?

Kendra Johnson attended Yale University, Ucla, Yale University.

What skills is Kendra Johnson known for?

Kendra Johnson has skills like Television, Digital Media, New Media, Film Production, Entertainment, Strategic Partnerships, Digital Marketing, Strategic Planning, Content Strategy, Video, Business Analysis, Broadcast.

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