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Kendra Perry is a Head of Lifecycle Marketing at Wall Street Prep. She possess expertise in event planning, event management, budgets, social media, teamwork and 13 more skills. She is proficient in Italian. Colleagues describe her as "Kendra and I have worked together on the Retention Marketing team at Macy's for 4 years now. From the day she joined the Projects team, I could tell she was going to make an impact, and she most certainly did. As a coordinator, she quickly overhauled our project process by customizing the tools we use to better suit our needs, and by partnering with our tech teams to create cross-functional project process documentation. As a direct result of her efforts, our team was able to operate in a more streamlined capacity, and ultimately increased our project output by nearly 200%. Since then, she has grown into a highly effective manager and has created similar efficiencies across the Production team. I truly enjoy every opportunity I get to partner with her, because I know she approaches every challenge extremely thoughtfully, thinking through each step of the process. Kendra is a quick learner, but also a curious listener, and incredibly resourceful; a true go-getter, and I sincerely believe that she will be an invaluable addition and asset to any team she joins.", "Kendra was a valuable contributor the QuickBooks Connect event team. She quickly jumped into an unstructured process and was able to add value immediately with process improvement and strong project management leadership. I was impressed with her professionalism, ability to work through unstructured challenges while executing her projects on time. I hope to work with Kendra again in the future.", and "To whom it may concern, I am pleased to recommend Kendra Perry for a future coordination position with your organization. As Project Supervisor of Display Teams at Forever 21, I had the pleasure of meeting and hiring Kendra as our Coordination Assistant within the Retail Design department. Kendra worked under my supervision between October 2014 and July 2015. During this time, I worked very closely with her on many projects. Kendra quickly acclimated to our company culture. Within a matter of weeks, she helped implement many innovative processes and systems to assist with streamlining project workflow and establish best practices. In my time with Kendra, I quickly observed that she constantly strives for self-improvement and has a real thirst for knowledge, often going above and beyond the assigned task. She is extremely driven and hardworking, and was eager to make an impact not just on our team, but the company as a whole. Within several months, Kendra was promoted to Project Coordinator of Display Teams, which was well deserved. In this position, she continued to be a strong contributor to our team. Overall, Kendra’s innovative mind, organizational skills, Excel savvy, and exemplary coordination abilities were a great asset to our team and department. I have confidence that she would make a wonderful asset to any organization in need of a bright, dedicated and hardworking team member. If you would like any further information about Kendra’s qualifications, please feel free to contact me. Sincerely, Leigh M. R. Perea Project Supervisor, Display Teams (2011-2015) Retail Design Department Forever 21"
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Head Of Lifecycle MarketingWall Street Prep Aug 2024 - PresentNewton, Ma, Us -
Group Lifecycle Marketing ManagerCourse Hero Oct 2022 - Jul 2024Redwood City, California, Us -
Lead Lifecycle Marketing ManagerCourse Hero Mar 2021 - Sep 2022Redwood City, California, Us• Served as project lead for a large ESP platform migration from Responsys to Braze• Partnered directly with engineering teams to conduct data mapping and integration as a part of the ESP migration• Hired and onboarded three additional resources to support the consolidation of marketing tools and expand into new marketing channels• Expanded marketing channels to include mobile push notifications -
Senior Lifecycle Marketing ManagerCourse Hero Apr 2020 - Mar 2021Redwood City, California, Us• Worked with a dedicated engineering team to build foundational infrastructure including new data feeds to our ESP (Responsys), establishing utm and campaign taxonomy, and implementing an email verification tool• Established operational processes in order to begin to scale the email marketing program, resulting in a 191% YOY increase in email volume• Within the first eight months, took on the additional responsibility of two reports to begin building out a lifecycle operations team• Conducted sprint planning and prioritized initiatives with dedicated engineering and analytics teams -
Manager, Retention MarketingMacy'S Feb 2019 - Mar 2020New York, Ny, Us• Campaign Production: managed 6 direct reports, launching over 3,000 email, push notification, SMS, and site personalization campaigns per year• Budget Management: allocated and managed $xx million in annual spend to support retention marketing programs• Email Personalization: oversaw the execution of email campaigns in support of the personalized email initiative, using model-driven recommendations to show customers relevant offers and messaging• Operations: defined requirements and designed the workflow for internal CMS tools and vendor integrations, reducing manual errors by 81% -
Assistant Manger, Retention MarketingMacy'S Jan 2017 - Feb 2019New York, Ny, Us• Marketing Strategy: managed the lifecycle marketing strategy by coordinating copy and creative, determining audience segmentation, testing, and deploying marketing campaigns that reached millions of consumers and helped drive a 42% lift in email sales YOY• Personalization: lead various internal initiatives and vendor engagements to further personalize customer marketing through the use of explicit and implicit preferences, recommendation engines, and outfitting technologies• Experimentation: conducted multivariate tests and analyzed campaign results using engagement, sales, offers, creative, and deliverability reports -
Coordinator, Retention MarketingMacy'S Dec 2015 - Jan 2017New York, Ny, Us• Project Management: created project plans and monitored overall project progress for 30-40 concurrent marketing enhancement projects (e.g. enabling dynamic content, real-time marketing, new lifecycle campaigns, etc.)• Process Optimization: redesigned Retention Marketing's internal workflow to utilize an agile project tracking tool (JIRA) • Vendor Management: worked with numerous vendors to create project documentation, establish processes and expectations, plan and execute projects, and manage budgets • Campaign Production: assisted with day-to-day production of broadcast, segmented, and triggered email campaigns -
Freelance Event And Marketing CoordinationSelf-Employed May 2013 - Feb 2018Event Administration and Coordination:• Sumo Logic | Various Demand Generation Events | Waves Interactive• Intuit | QuickBooks Connect | Waves InteractiveProject Management:• NBA | All-Star Weekend | Event Eleven• HP | Power Up | Infinity Marketing • HP | Mobile Printing Tour | Infinity Marketing• Marvel | The Wolverine Red Carpet Fan Event | Samantha Sackler Productions• Dreamworks | Turbo Wrap Party | Samantha Sackler Productions • DreamWorks | Turbo Premiere | Samantha Sackler Productions• 20th Century Fox | The Heat Premiere | Samantha Sackler Productions• Blue Sky Studios | Epic Premiere | Samantha Sackler ProductionsEvent Production and On-site Management:• ESPN | Super Bowl Party | Event Eleven• SAG | SAG Awards After Party | Event Eleven• Global Green | Pre-Oscars Party | Event Eleven• Banc of California | Holiday Party | Infinity Marketing• Warner Brothers | This is Where I Leave You Premiere | Samantha Sackler Productions• Netflix and DreamWorks | Turbo F.A.S.T. Launch Event | Samantha Sackler Productions
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Project CoordinatorForever 21 (Global Headquarters) Oct 2014 - Dec 2015Los Angeles, Ca, Us• Project Management: managed project workflow, budgets, supply requisition, and deadlines for the design and installation of Big Box window displays• Retail Marketing: assisted in the planning of marketing events by coordinating the production of print assets and serving as a liaison between headquarters and Big Box display teams• Process Improvement: developed an Excel tool with VBA scripting code that automates the compilation of each international display team’s seasonal supply needs• Scheduling: increased operational efficiency by developing a tool which automatically projects campaign launch deadlines and synchronizes these dates with users’ Outlook calendars• Project Tracking: created a userform to compile requests for various store enhancements and track the status of each initiative -
Production AssistantSequoia Productions May 2014 - Sep 2014Los Angeles, Ca, Us• Production Assistance: assisted with coordinating events of up to 7,000 guests including the Emmys Governors Ball and UCSF Medical Center kick-off events (5K walk, festival, and gala)• Logistics: responsible for the creation and maintenance of a detailed nine month event timeline for the Emmys Governors Ball• Event Analysis: produced post-event reports and cost analysis charts• Sponsor and Vendor Management: managed event sponsors and vendors by coordinating product deliveries, creating timelines and inventory charts, and securing in-kind donations• Event Production: served as the lead event producer by overseeing all event components (budgeting, logistics, decor, catering, guest lists, venue, etc.) for a company anniversary party for 100 executives -
Weekend Events CoordinatorPepperdine University Student Programming Board Aug 2012 - Apr 2014Malibu, Ca, Us• Student Activities Coordination: planned social events every weekend for 30 to 3,000 students• Leadership: worked with a team of 15 people, leading them during the execution of each event• Risk Management and Insurance: handled contracts, permits, certificates of insurance, waivers, and other paperwork needed for a successful event• Public Relations: managed relationships with vendors, faculty, safety departments, volunteers, co-workers, and students in the production of all events• Budgeting: allocated and monitored a $27,000 budget
Kendra Perry Skills
Kendra Perry Education Details
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Pepperdine UniversityBusiness Administration
Frequently Asked Questions about Kendra Perry
What company does Kendra Perry work for?
Kendra Perry works for Wall Street Prep
What is Kendra Perry's role at the current company?
Kendra Perry's current role is Head of Lifecycle Marketing.
What is Kendra Perry's email address?
Kendra Perry's email address is ke****@****cys.com
What schools did Kendra Perry attend?
Kendra Perry attended Pepperdine University.
What skills is Kendra Perry known for?
Kendra Perry has skills like Event Planning, Event Management, Budgets, Social Media, Teamwork, Marketing, Microsoft Excel, Microsoft Office, Communication, Project Management, Organization And Prioritization Skills, Logistics Management.
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