Kendra Perry Email & Phone Number

Newton, MA, US

Redwood City, California, US

Redwood City, California, US

• Served as project lead for a large ESP platform migration from Responsys to Braze
• Partnered directly with engineering teams to conduct data mapping and integration as a part of the ESP migration
• Hired and onboarded three additional resources to support the consolidation of marketing tools and expand into new marketing channels
• Expanded marketing channels to include mobile push notifications

Redwood City, California, US

• Worked with a dedicated engineering team to build foundational infrastructure including new data feeds to our ESP (Responsys), establishing utm and campaign taxonomy, and implementing an email verification tool
• Established operational processes in order to begin to scale the email marketing program, resulting in a 191% YOY increase in email volume
• Within the first eight months, took on the additional responsibility of two reports to begin building out a lifecycle operations team
• Conducted sprint planning and prioritized initiatives with dedicated engineering and analytics teams

New York, NY, US

• Campaign Production: managed 6 direct reports, launching over 3,000 email, push notification, SMS, and site personalization campaigns per year
• Budget Management: allocated and managed $xx million in annual spend to support retention marketing programs
• Email Personalization: oversaw the execution of email campaigns in support of the personalized email initiative, using model-driven recommendations to show customers relevant offers and messaging
• Operations: defined requirements and designed the workflow for internal CMS tools and vendor integrations, reducing manual errors by 81%

New York, NY, US

• Marketing Strategy: managed the lifecycle marketing strategy by coordinating copy and creative, determining audience segmentation, testing, and deploying marketing campaigns that reached millions of consumers and.
• Personalization: lead various internal initiatives and vendor engagements to further personalize customer marketing through the use of explicit and implicit preferences, recommendation engines, and outfitting.
• Experimentation: conducted multivariate tests and analyzed campaign results using engagement, sales, offers, creative, and deliverability reports

New York, NY, US

• Project Management: created project plans and monitored overall project progress for 30-40 concurrent marketing enhancement projects (e.g. enabling dynamic content, real-time marketing, new lifecycle campaigns, etc.)
• Process Optimization: redesigned Retention Marketing's internal workflow to utilize an agile project tracking tool (JIRA)
• Vendor Management: worked with numerous vendors to create project documentation, establish processes and expectations, plan and execute projects, and manage budgets
• Campaign Production: assisted with day-to-day production of broadcast, segmented, and triggered email campaigns

• Event Administration and Coordination:
• Sumo Logic | Various Demand Generation Events | Waves Interactive
• Intuit | QuickBooks Connect | Waves InteractiveProject Management:
• NBA | All-Star Weekend | Event Eleven
• HP | Power Up | Infinity Marketing
• HP | Mobile Printing Tour | Infinity Marketing

Los Angeles, CA, US

• Project Management: managed project workflow, budgets, supply requisition, and deadlines for the design and installation of Big Box window displays
• Retail Marketing: assisted in the planning of marketing events by coordinating the production of print assets and serving as a liaison between headquarters and Big Box display teams
• Process Improvement: developed an Excel tool with VBA scripting code that automates the compilation of each international display team’s seasonal supply needs
• Scheduling: increased operational efficiency by developing a tool which automatically projects campaign launch deadlines and synchronizes these dates with users’ Outlook calendars
• Project Tracking: created a userform to compile requests for various store enhancements and track the status of each initiative

Los Angeles, CA, US

• Production Assistance: assisted with coordinating events of up to 7,000 guests including the Emmys Governors Ball and UCSF Medical Center kick-off events (5K walk, festival, and gala)
• Logistics: responsible for the creation and maintenance of a detailed nine month event timeline for the Emmys Governors Ball
• Event Analysis: produced post-event reports and cost analysis charts
• Sponsor and Vendor Management: managed event sponsors and vendors by coordinating product deliveries, creating timelines and inventory charts, and securing in-kind donations
• Event Production: served as the lead event producer by overseeing all event components (budgeting, logistics, decor, catering, guest lists, venue, etc.) for a company anniversary party for 100 executives

Malibu, CA, US

• Student Activities Coordination: planned social events every weekend for 30 to 3,000 students
• Leadership: worked with a team of 15 people, leading them during the execution of each event
• Risk Management and Insurance: handled contracts, permits, certificates of insurance, waivers, and other paperwork needed for a successful event
• Public Relations: managed relationships with vendors, faculty, safety departments, volunteers, co-workers, and students in the production of all events
• Budgeting: allocated and monitored a $27,000 budget