Kendra Pogue Email & Phone Number

At Lyssn, I manage all of our multichannel campaigns from ideation to execution for product, brand, and sales enablement. From managing our editorial & social calendar to conference planning, my focus is on raising brand awareness while increasing our demand generation and growth efforts. So far, LinkedIn followers increased by 89.7% (10%+ of inbound leads are now from social), overall lead funnel increased by 78%, lead to SQL conversion rose to 39%, and email CTR has increased by 5%.

The ANAD peer mentorship programs matches individuals who have recovered from an eating disorder with those who are still on their recovery journey. Currently volunteering as a team lead for other mentors for each 6 month mentorship cohort.

San Diego, California, United States

Worked cross-functionally to build the opportunity pipeline across 12+ enterprise industries. — Owned Demand Generation strategy for North America and LATAM from lead to nurture— Managed all campaigns from end-to end including content, social media, website development, paid media, and email channels—Worked cross-functionally for all product launch campaigns — Managed business development strategy for North AmericaSYSTRAN provides global companies with neural machine… Show more Worked cross-functionally to build the opportunity pipeline across 12+ enterprise industries. — Owned Demand Generation strategy for North America and LATAM from lead to nurture— Managed all campaigns from end-to end including content, social media, website development, paid media, and email channels—Worked cross-functionally for all product launch campaigns — Managed business development strategy for North AmericaSYSTRAN provides global companies with neural machine translation tools that enable secure communication and team collaboration worldwide. Customers include enterprises such as Yahoo!, Microsoft, Adobe, AMEX, Citibank, Pfizer, Adidas and many other large and small global brands. Show less

New York City Metropolitan Area, (San Diego Remote)

Led product marketing campaigns for B2B audiences across all Industrious locations internationally. With a data-driven brand relationship approach, each piece of communication reaches 100+ national and global landlords and over 100+ key enterprise accounts to support each team in meeting their sales goals. Day to tasks involved partnering cross-functionally with the real estate and enterprise sales teams for all marketing efforts including sales enablement, conference strategy, campaign… Show more Led product marketing campaigns for B2B audiences across all Industrious locations internationally. With a data-driven brand relationship approach, each piece of communication reaches 100+ national and global landlords and over 100+ key enterprise accounts to support each team in meeting their sales goals. Day to tasks involved partnering cross-functionally with the real estate and enterprise sales teams for all marketing efforts including sales enablement, conference strategy, campaign budget management, event planning strategy, and more. Show less

New York, New York, United States

Lead all B2C social and influencer marketing strategy across IG, TikTok, Twitter, Facebook, LinkedIn, & Pinterest for US expansion with +91% impression increase overall. -Supported growth strategy focused on A/B testing and optimizing earned, owned and paid channels focusing on TikTok Ads Manager, Meta (Facebook Ads Manager), Google Ads and Apple Search Ads (51% increase MOM).- +142% CTR increase to drive app downloads -Worked cross functionally to increased app registers by 49%… Show more Lead all B2C social and influencer marketing strategy across IG, TikTok, Twitter, Facebook, LinkedIn, & Pinterest for US expansion with +91% impression increase overall. -Supported growth strategy focused on A/B testing and optimizing earned, owned and paid channels focusing on TikTok Ads Manager, Meta (Facebook Ads Manager), Google Ads and Apple Search Ads (51% increase MOM).- +142% CTR increase to drive app downloads -Worked cross functionally to increased app registers by 49% MOM-Scheduled and tracked metrics on all paid social ads -Social strategy helped reduced acquisition costs by 18% and maintained an above-target Day 1-7 retention rate of 22% alongside other growth efforts Show less

New York, New York, United States

Along with the former responsibilities, this role has allowed me to lead and strategize our local marketing strategy across 9+ cities to maximize brand awareness and community outreach for the Common brand. - Compiled weekly data reports on social and blog performance- Led the the development of trackable print collateral and external signage distributed in target markets - Responsible for national brand expansion strategy across 9+ cities- Managed local marketing… Show more Along with the former responsibilities, this role has allowed me to lead and strategize our local marketing strategy across 9+ cities to maximize brand awareness and community outreach for the Common brand. - Compiled weekly data reports on social and blog performance- Led the the development of trackable print collateral and external signage distributed in target markets - Responsible for national brand expansion strategy across 9+ cities- Managed local marketing initiatives for 100+ business relationships- Monitored paid & organic engagement of over 100k views monthly- Grew Pinterest account to over 1M views monthly through SEO and paid partnerships Show less

Greater New York City Area

As a part of Common's Brand Marketing team, this role allowed me to wear many hats in PR, Social Media, Influencer + Business partnerships, and Content. Day-to-day tasks included scheduling and posting social media posts, social performance metrics, community management, facilitating and managing influencer partnerships, local business outreach, building webpages, coordinating speaking opportunities for executives, maintaining internal company communications, and creating content for our blog… Show more As a part of Common's Brand Marketing team, this role allowed me to wear many hats in PR, Social Media, Influencer + Business partnerships, and Content. Day-to-day tasks included scheduling and posting social media posts, social performance metrics, community management, facilitating and managing influencer partnerships, local business outreach, building webpages, coordinating speaking opportunities for executives, maintaining internal company communications, and creating content for our blog and social channels.Increased blog viewership by over 10% through SEO content. Show less

New York, Ny

Collected and analyzed engagement metrics from blog and social media posts to determine the day, timing, and topic posting for maximum engagement. Scheduled, created, and wrote for content on Peloton’s Instagram (280K), Facebook (448K), LinkedIn (24K), and Twitter (38K) accounts daily. Supported internal employee committees for minorities through collecting member stories, creating posters and internal marketing materials. Drafted editorial content for Peloton’s blog “The Output” on the topics… Show more Collected and analyzed engagement metrics from blog and social media posts to determine the day, timing, and topic posting for maximum engagement. Scheduled, created, and wrote for content on Peloton’s Instagram (280K), Facebook (448K), LinkedIn (24K), and Twitter (38K) accounts daily. Supported internal employee committees for minorities through collecting member stories, creating posters and internal marketing materials. Drafted editorial content for Peloton’s blog “The Output” on the topics of wellness, fitness, and stories from the community. Show less

Greater New York City Area

Following a summer internship on the PVH Media team, this was a part-time position that supported the Sr. Managers of Omni Channel Media and the marketing department at large. Tasks included supporting the team with social media campaigns and execution, daily monitoring Facebook, Instagram, Twitter, and live paid social ads for Speedo, Van Heusen, IZOD, Warner's, and Style Bureau, acting as a liaison to the customer service team with social media inquiries and complaints, and compiling… Show more Following a summer internship on the PVH Media team, this was a part-time position that supported the Sr. Managers of Omni Channel Media and the marketing department at large. Tasks included supporting the team with social media campaigns and execution, daily monitoring Facebook, Instagram, Twitter, and live paid social ads for Speedo, Van Heusen, IZOD, Warner's, and Style Bureau, acting as a liaison to the customer service team with social media inquiries and complaints, and compiling a recaps of all organic media postings for internal records and review. Show less

Greater New York City Area

Led daily community management across Facebook, Instagram, and Twitter for IZOD, Speedo, and Van Heusen. Analyzed consumer data analytics and trends for digital, programmatic, TV, and social ads. Supported Media Team in vendor status meetings by taking notes and compiling a recap of all insights. Collaborated on a cross-functional internship team project and presented to numerous CEOs and Executives. Helped the Media Team manage influencer campaign for speedo by tracking posts and consumer… Show more Led daily community management across Facebook, Instagram, and Twitter for IZOD, Speedo, and Van Heusen. Analyzed consumer data analytics and trends for digital, programmatic, TV, and social ads. Supported Media Team in vendor status meetings by taking notes and compiling a recap of all insights. Collaborated on a cross-functional internship team project and presented to numerous CEOs and Executives. Helped the Media Team manage influencer campaign for speedo by tracking posts and consumer engagement. Show less

New York, New York

Was responsible for delivering and creating monthly content for social platforms. Supported assigned clients with other creative needs including image creation for events, sales, or campaigns.

New York

Assisted in strategizing how to best implement media across out-of-home, digital, and print channels. Aided in advertising asset development from production to media placement. Helped coordinate digital marketing initiatives across various multimedia platforms with a particular focus on social media.

New York City

Collaborated with trend forecasting team on major trend research and reports. Took street style, stylized fabric, and mood photography shots for presentations and research purposes. Conducted independent market and cultural research. Swatched and organized various fabrics for client swatch packets.

New York, Ny

Helped manage social media platforms including Instagram, Twitter, Facebook, and Pinterest. Worked to maintain the blog brand image by researching events in the industry, creating shoppable blog posts, and completing any other necessary email or organizational tasks.

New York, Ny

Assisted with the planning, management, and Execution of Supima's annual Supima Design Competition at both New York and Paris Fashion Weeks. Organized influencer gifting and media coverage of the Supima Design Competition. Created media kits to be used for client presentations and educational purposes. Researched and booked travel accommodations for the Supima team.

New York, Ny

Responsible for pulling content and items related to trend stories, creating collages and visuals in photoshop, imputing website data into the database, and researching runway and tradeshow events. Researched, cultivated, and executed an entire trend story that was published on the site in Spring 2016.

Bachelor Of Business Administration, Concentration In International Marketing, Summa Cum Laude

Activities and Societies: Marketing Director of the Philanthropy Club, Math Tutor, Honors Program Fashion Scholar, Styling Club Member

Study Abroad, Fashion Marketing

Activities and Societies: Participated in consumer behaviour, digital marketing, and social media marketing courses and research.