Kendra Rousselet Email & Phone Number

Los Angeles, California, United States

Leveraging Horizon's connected marketing platform, blu., to conduct advanced audience analysis and guide holistic audience activation strategy for CBS network and Lionsgate

Greater Los Angeles Area

Other Account Experience: Constellation, CA Lottery, Night Market (e-Commerce)May 2019 - February 2020: Leading digital planning and execution for ABC Entertainment account across social, search, programmatic, publisher-direct, experiential & emerging media for 100+ tune-in campaigns. Serving as primary day-to-day contact for clients and internal/external partners. Managing a team of 20. Guiding development and implementation of integrated client media plans that drive TV tune-in and digital episode viewing, with a focus on audience segmentation, creative innovation and attribution.

Greater Los Angeles Area

Greater Los Angeles Area

Volunteer position as Assistant Director to the 4A's Institute for Advanced Advertising Studies (IAAS) training program for emerging talent at advertising agencies. This program includes a 17-week curriculum during which participants are exposed to best-in-class guest lecturers in various disciplines of advertising, marketing, media, social, experiential and digital. Students work in small teams on real-world case studies culminating in final presentations to compete for the annual Monty McKinney Award. The IAAS runs in conjunction with and is fully accredited by UCLA Extension.2016 Case Study is Mazda

Greater Los Angeles Area

Greater Los Angeles Area

Supervising the planning and execution of digital campaigns for Sony Pictures Entertainment Theatrical releases.Working with planning teams to guide integrated strategy; managing a team of 4+ (planners and assistant planners) to deliver strategic and innovative plan recommendations and maintain live campaigns including reporting, optimizations and post-campaign analyses; maintaining and managing relationships with clients and vendors; brainstorming during Sony Pictures pitch in which our agency successfully defended the Sony Pictures North America business from 2015 - 2016

Greater Los Angeles Area

Planning digital campaigns for Sony Pictures Entertainment Theatrical releases including Captain Phillips, RoboCop, The Amazing Spider-Man 2, and Fury.Pre-planning research, creating RFPs, negotiating proposals, building media plans, presenting plan presentations to the client, overseeing campaign execution and optimizations, creating campaign post reports, maintaining client and partner/vendor relationships

Greater Los Angeles Area

Assisting in planning and execution of digital campaigns for Sony Pictures Entertainment Theatrical releases including Evil Dead.Creating insertion orders, trafficking, managing campaigns, collecting and analyzing campaign reporting, writing and presenting POVs, creating and presenting competitive analyses, conducting industry and consumer research

Greater Los Angeles Area

Assisting in planning and execution of mobile campaigns for Sony Pictures Entertainment Theatrical releases including Think Like a Man, The Amazing Spider-Man, Hope Springs, Resident Evil: Retribution, Looper, Hotel Transylvania, Skyfall, and Zero Dark Thirty.Creating insertion orders, managing campaigns, collecting and analyzing campaign reporting, writing and presenting POVs, creating and presenting competitive analyses, conducting industry and consumer research

Greater Los Angeles Area

Participated and competed in 17-week program consisting of weekly guest lectures from best-in-class talent culminating in final presentation for real-world case study, Qualcomm. The 2013 challenge was to create a 1-year national integrated marketing campaign that increased awareness and interest of Qualcomm's Snapdragon mobile processor to consumers. During final presentations, we competed against five other teams and were awarded the annual Monty McKinney Award for my team's plan and presentation.

Http://Www.Kendrarousselet.Com

Pioneering a philanthropic art initiative, “The Buddha Project,” supporting UNICEF’s Tap Project through the selling of original paintings and the designing and maintenance of website, brand image, and social media platforms.

Santa Monica, California

Creating and designing investor presentations for direct response products, including graphic design of product mock-upsand logos.

Selected to compete in American Advertising Federation’s 2011 National Student Advertising Competition (NSAC) to create an integrated marketing campaign for client JCPenney.Primary and secondary target market and industry research, strategic planning, creative direction and execution.

B.B.A., Marketing, Fine Art

Activities and Societies: Beta Gamma Sigma, Alpha Delta Sigma, National Society of Collegiate Scholars, Capitol Advertising, Net.

Marketing, Cultural Psychology, Fine Art

Artwork selected by Prof. Ralph Petty and published in Combes Gallery: Permanent Student Collection Exhibition.