Kendra Strey Email & Phone Number

Oakland, California, United States

San Francisco Bay Area, California

BRANDING AND ADVERTISING• Conceived and implemented this nonprofit's first multichannel digital marketing strategy. >In first 12 months, grew agency’s website traffic 157 percent YOY. >Elevated social media presence with brand-centric content, growing Facebook following by 66% over two years.• Partnered with strategic planning committee on a critical branding campaign that yielded a 42 percent increase in web traffic YOY. > Defined campaign vision and key tagline. > Negotiated advertising contracts for print, digital, out-of-home, radio, and cable television. > Produced agency’s first television commercial, including script writing, contracting videography team, recruiting volunteer and paid cast members, and location research. > Designed new collateral and ad assets.• Oversee procurement of branded promotional items and apparel.WRITING AND DESIGN• Developed and maintain agency’s first resource blog for family caregivers.• Overhauled Annual Report and related publications to improve storytelling.• Ongoing design of collateral and ad assets.• Write/edit and design quarterly educational publications and biannual company newsletter. • Craft CEO communications for event speeches and media statements.• Write and publish press releases; liaise with media.• Connect with constituents through email and snail mail marketing communications.EVENT PLANNING• Ongoing co-chair of operations at key fundraising events. > Retooled marketing plan of charity hike event, resulting in 74% attendance increase in two years. > Co-produced a new crab feed fundraiser, which sold out in its first year.• Boots-on-the-ground leadership at all fundraiser events.INTERNAL COMMUNICATIONS• Assist HR colleagues with recruitment materials, advertising, and events.• Full production responsibilities for internal newsletters for staff and volunteer groups.• Participate in change-management strategic development and comms planning.

Marina Del Rey, California

PUBLICATIONS AND E-MAIL MARKETING• Wrote print marketing materials, including the annual destination guide and more than 10 complementary brochures.• Wrote promotional copy for paid advertorials.• Monthly e-mail marketing to list of more than 5,000 subscribers.WEBSITE AND SOCIAL MEDIA MANAGEMENT• In collaboration with our SEO specialist, I evaluated our month-end Google Analytics reporting and strategized about needed improvements to the website.• Updated our Wordpress-based website as needed with fresh content and remedied function performance issues.• Built new landing pages to promote critical events in Marina del Rey.• Generated social media content, managed paid placements, and monitored all public activity (comments and questions) on accounts.MEDIA RELATIONS• Vetted journalist visit requests.• Worked with hotel and attraction partners to secure media rates.• Organized familiarization trip itineraries and escorted journalists in market.• Recorded earned media coverage and relayed ROI to invested partners.• Maintained a vast photography library, which included hiring stringer photographers as needed.• Regularly pitched destination news to local and regional media.

The Auto Club of Southern California is the headquarters for nine AAA markets throughout the country. Here, I served as an editor on seven travel and membership magazines, primarily for Texas Journey, the publication for the Lone Star State with a circulation of 1.2 million. I started as a copy editor and was promoted three times within four years, taking the helm in 2011. In the chief role, my responsibilities included:• Project management of the entire editorial calendar• Managed editorial and art spending with monthly budget forecasting and reconciliation• Oversaw a 25+ freelance staff

Project manager for book publishing division. • Managed book projects from acquisitions through editing process and completed printing• Responsible for organizational edits to ensure new manuscripts fit their series’ structures• Analyzed manuscripts’ additional editing needs and contract freelance editors accordingly• Liaison between authors, book designers, photographers, and illustrators

Covered hard news and features for three communities and an eight-campus school district

Ba, Journalism

Activities and Societies: 2000–2002: Editor in Chief of The Point Weekly student newspaper, San Diego Magazine internship (editing).

Completion, Los Angeles

This seven-course program is created for those who are interested in helping propel our area forward and to contribute to the progress.