Kendra Taylor Email & Phone Number

Kelowna, Bc, Ca

Vancouver, British Columbia, Ca

Strategic planning and execution of digital marketing activities for residential brands, including:- Paid digital advertising (search, social and display)- Organic social media management - Creating comprehensive digital media project launch plans that tie into the overarching strategy- Ensure messaging is consistent across digital channels throughout campaigns - SEO/SEM initiatives- Analyze reports and determine appropriate change to support business objectives - Manage Google My Business listings

Burnaby, Bc, Ca

As the Assistant Director on the Digital Communications team I led the web service across the university. This involved:- Implementation of a new web template for websites at SFU. - Working with a variety of faculties and departments to develop content strategies based on business goals, objectives and the end user's needs. - Using data and user input to help drive decisions for the new websites (and related strategies).- Providing education and support other to communicators at SFU on how to execute content strategy and follow best practices for building and maintaining a website (including a focus on SEO, usability and accessibility).- Working with faculties and departments to integrate websites into a broader communications strategy.- Overseeing continued development and maintenance on the new website template.- Creating a variety of tools and templates related to building and maintaining websites for communicators across SFU to use.Other projects include:- Implementing SFU's new brand across digital channels (social media, newsletters, websites and digital infographics). This project also involved the creation of a variety of new templates for SFU communicators to use in their day to day work.

Vancouver, Bc, Ca

As the Social Media Strategist on the Corporate Communications team I was responsible for managing and executing the social media strategy reporting on social media accounts and campaigns, training team members and community management for the City’s main social media accounts.Achievements:- Grew Instagram following by 450%.- Managed Not Worth The Risk social media campaign (notworththerisk.vancouver.ca) with ad buys that had conversion rates of 18%.- Began using Periscope and grew followers from 2,000 – 12,000 within two weeks.

Vancouver, Bc, Ca

- Supports the development of VCH's digital strategy to advance internal and external audience engagement.- Creates and maintains a content calendar for all internal and external digital platforms in collaboration with the wider communications team- Provides measurement, analysis and reporting on digital channels to ensure strategic priorities are being met and that digital communication assets are being effectively leveraged.- Consults with clients on the creation of digital communication and content strategies that target audiences online.- Identifies new opportunities for change in the digital strategy of VCHSocial Media and VCH.ca- Engages and builds audience on VCH's corporate social media channels including Facebook, Twitter and YouTube- Helped created and review social media strategies. - Helps maintain organizational reputation by participating in real-time social media issues management.- Ensures consistent messaging and alignment with corporate brand on VCH.ca, Twitter and Facebook.- Review analytics monthly for Facebook and Twitter and adjusted the communications plans, as needed- Keep up-to-date on new trends in social media and online communications- Coordinates and provides training to internal stakeholders on web and social media strategy, tactics, tools and platforms, including but not limited to, WordPress, Expression (CMS), Twitter and Facebook.Manage www.VCH.ca:This involves editing and updating content, editing photos, analyzing Google Analytics and working with our vendor to solve problems on the site. Manage new website projects:Act as project manager for new website projects for programs within Vancouver Coastal Health. This involves establishing the scope of the project, guiding client in writing and editing web copy, working with the vendor to keep design on brand and helping the client launch the site effectively.Technical skills:- Editing programs: Photoshop, Illustrator, Final Cut Pro- CMS: WordPress, Expression

Vancouver, Bc, Ca

Manage Twitter and Facebook:(www.twitter.com/VCHhealthcare and www.facebook.com/VCHhealthcare)- Manage day-to-day content for Facebook and Twitter that is reflective of Vancouver Coastal Health's brand- Plan content for both channels, on a weekly and monthly schedule- Respond to questions and engagement on both channels- Developed and implemented a strategic communications plan for the launch of Vancouver Coastal Health on Facebook - Review analytics monthly for Facebook and Twitter and adjusted the communications plans, as needed- Keep up-to-date on new trends in social media and online communicationsManage www.VCH.ca:This involves editing and updating content, editing photos, analyzing Google Analytics and working with our vendor to solve problems on the site. Manage new website projects:Act as project manager for new site projects for programs within Vancouver Coastal Health. This involves establishing the scope of the project, guiding client in writing and editing web copy, working with the vendor to keep design on brand and helping the client launch the site effectively.Technical skills:- Editing programs: Photoshop, Illustrator, Final Cut Pro- CMS: WordPress, Expression

Port Carling, Ontario, Ca

- Worked with franchise owner to determine short-term and long-term goals.- Completed final Strategic Communications plan

- Co-ordinated volunteers and assigned duties- Contacted media prior to and after the event- Prepared and sent out media advisories, media packages and news release- Created promotional materials- Attended to all details of the event

Certificate, Corporate Communications

Bachelor Of Arts (B.A.), Political Science