Aventi Group is the leading product marketing agency with 25+ years of experience helping B2B tech businesses achieve growth and optimize revenue. Aventi recently made the Inc. 5000 list of America’s Fastest-Growing Private Companies. Aventi offers customized solutions for GTM strategy, product launch, content creation, account-based marketing, sales enablement, and social media services. Aventi Group's team of experts delivers measurable results and works closely with clients to develop solutions tailored to their unique business needs.

• Provided strategic guidance on Customer Marketing programs, including content development, process workflows, and best practices. Delivered marketing and sales assets such as customer-facing materials, presentations, and templates to enhance Customer Advocacy efforts.

• Transformed a small customer reference team into a strategic global function of 11, focusing on customer advocacy, online communities, lifecycle marketing, customer advisory boards, and executive customer programs, managing a budget of $1M.• Developed over 90 customer relationships per year to drive public advocacy, developing compelling content for reference selling, retention and GTM strategy support.• Oversaw the global Elevate Awards customer recognition program, hosted by the CEO and C-suite, enhancing brand awareness and building stronger customer relationships.• Led 50+ customer-centric social media and press announcement efforts per year, positioning customers as industry thought leaders and driving brand momentum.• Drove cross-functional alignment with field marketing, sales, product marketing, customer success and corporate marketing teams to foster customer engagement and influence pipeline.• Developed comprehensive strategies to guide customers through their journey, maximizing value realization and fostering their transformation into brand advocates.• Key Accomplishments: - Achieved a 110% YoY increase in customer advocacy, curating a repository of 350+ public success stories. - Expanded the Juniper Elevate Community by 21% and managed 15+ forums for targeted collaboration and expert enablement. - Awarded the 2021 “Industry Innovator Award” at Higher Logic’s Super Forum Awards. - Achieved a 130% YoY increase in reference fulfillment for sales and marketing activities. - Directed the customer win sales enablement program, generating 250+ internal win stories, establishing a reference funnel, maintaining searchable archives, and motivating field sales.

• Established the content factory function, setting standards for content development, project management, insight, analytics, and content maintenance.• Applied best practices and analytics to drive purpose-built digital content supporting global campaigns.• Integrated agile methodologies to plan content creation for product launches and major announcements.• Key Accomplishments:- Established content performance assessments for marketing leadership and key content stakeholders.- Defined strategy and directed homepage content for Hitachivantara.com.- Created new customer content lifecycle and governance model.

• Led a global and strategic team of 15, dedicated to enterprise customer experience, customer advocacy, content creation, executive briefing centers, customer advisory boards, and customer engagement programs.• Formulated and executed strategies to boost customer loyalty and elevate the customer experience across various touchpoints.• Introduced initiatives to drive the voice of the customer, conduct in-depth customer insight analysis, accelerate revenue growth, enhance field enablement, and implement customer-led content strategy.• Monitored and enhanced Net Promoter Score (NPS) and Customer Satisfaction (CSAT) metrics, driving continuous improvements.• Key Accomplishments:- Drove reference and advocacy programs, influencing $365M in annual revenue while recognizing and rewarding Hitachi’s most strategic customers.- Formulated and executed strategy and content for Hitachi's landmark sponsorship agreement with Disney Parks, including a full marketing plan and oversight of content creation.- Directed the design and development of a new state-of-the-art executive briefing center at headquarters, ensuring a cutting-edge experiential environment.

• Guided strategic development and implementation for global customer engagement, leading a 10-person team in cultivating a community of customer champions and industry influencers.• Accelerated sales pipeline, enhanced marketing initiatives, and increased revenues through the creation of an extensive content library comprising 600 assets and 700 customer references.• Established Customer Advisory Boards to gain feedback on key business initiatives, resulting in more competitive corporate strategies.• Developed numerous go-to-market initiatives with marquee partners, including executive and thought-leadership collateral, events, executive programs, social media, and press releases. • Advised and directed the management of the Citrix Technology Professionals (CTP) influencer community.• Key Accomplishments:- Earned Sirius Decisions’ 2015 “Program of the Year Award” in the Customer Advocacy Category.- Provided 2,000 customer references to sales teams, influencing over $500M in revenue.- Championed the new Citrix User Group Community (CUGC), rapidly growing it to 7,500 members and 35 user and special interest groups within the first six months.

• Developed worldwide joint marketing plans with key System Integrator (SI) and strategic technology partners (IBM, HP, CSC, Fujitsu, others). • Key Accomplishments:- Facilitated System Integrator Development team in attaining over $175M in 2012 revenue – a 63% YOY increase- Initiated and managed successful SI Executive Strategy Sessions and CTO Tracks during signature customer event, influencing 90 executives from top 15 SIs

Led global customer programs department with worldwide accountability for delivering customer satisfaction, enterprise customer programs and segmented installed-base marketing. • Key Accomplishments:- Developed program to track important metrics related to satisfaction and loyalty drivers- Created new annual customer award program resulting in better recognition, enhanced executive relationships and creation of high-impact customer story videos with key customers, which included Bechtel, Cox Communications, HSBC Bank, Tesco, Mutual of Omaha and Emory Healthcare