I’m a marketer, writer, coach and slightly twisted deep thinker with a demonstrated history of creating opportunities and content ideas, whether it be a marketing campaign, article, or training program. My approach is similar in marketing as in coaching athletes: preview the potential, build trust in the process, then build toward the goal in a sustainable way, utilizing feedback to help stay on track. I live to use words, images, and data to motivate people. In the same day, I might tweak ad text to inspire more clicks on a button online or I might comb data to share with an improving elite racing cyclist to instill confidence toward a shoot-the-moon goal.