Kendra Jeffery Email & Phone Number

• P&L owner of Home Service categories, totaling ~$50MM of annual revenue within a SaaS-enabled consumer marketplace
• Leverage 40+ brand partner relationships at all levels to generate long term growth through negotiating contracts and pricing, identifying win-win initiatives, and consistent and transparent communication
• Review consumer data and collaborate with Product team to construct product roadmap for improved UX and conversion rate by 2x
• Spearhead team of 3 Partner Managers, driving day-to-day operations involving partner budgets, contracts, and KPIs

Tulsa, Oklahoma Area

ConsumerAffairs is a rapidly growing online marketplace where each month millions of consumers research purchases, connect with brands, transact, write reviews and stay up to date on important consumer news.

Tulsa, Oklahoma Area

• Plan, create, and execute email and direct mail marketing campaigns to drive sales for 5 retail locations and online sales through the website
• Write, edit, and proof internal training documents, forms, advertisements, brochures, and other digital and print media
• Manage the bsewinn.com website, including updating products, adding products, developing promotions, and continued improvement for search engine optimization
• Utilize Facebook and Google advertisements to increase event ticket sales and online purchases within selected product lines
• Calculate profit margins for seasonal, event, and monthly promotions to be competitive in the market while maintaining the profitability of B-Sew Inn
• Evaluate marketing projects and present yearly report for ROI on paid campaigns, new customer acquisitions, direct mail campaigns, and email campaigns

• Created monthly sales report and compared to previous months/years to identify areas of focus and prioritizing resources for growth -- grew business by 50% in 2012 and 2013
• Analyzed sales data for buying patterns and trends, created and implemented promotions to increase sales during non-peak season
• Tracked industry trends and shifts, then developed new designs to coordinate with the top trends, updated designs where appropriate and removed designs no longer relevant
• Developed a multi-channel marketing plan to promote products across Mail Chimp email campaigns, Facebook, Instagram, blogs, and giveaways on other industry sites
• Managed the company website, including SEO and keywords for 600+ products
• Utilized Google Analytics to identify opportunities for website optimization: buying funnel, keywords, search traffic and international reach

• Product Develop for Home & Housewares and Pet Products
• Researched market, including social media, to determine consumers' needs, then developed solutions, including leading development of 23 home & housewares products and 5 pet products
• Aligned manufacturing core competencies with needs of market
• Regularly traveled to China to cultivate relationships, expand manufacturing capabilities, align core competencies, and perform quality assurance checks at the factory level
• Attended tradeshows and events for the market research and product developmentMarketing Management for Developed Products
• Created packaging and sales support materials, including website updates, for all products as developed

• Social Media Marketing Monitoring for Nine Sewing Brands
• Researched trends in the social media arena and led Tacony Corporation in this avenue
• Supported brand goals, including developing sweepstakes, contests and programs through social media tools and created a community for consumersSearch Engine Optimization for Five Sewing Divisions
• Wrote web and social media recommendations, managed implementation process across several teams
• Provided monthly reports and monitoring of developments to CEO and Senior VP of MarketingDevelop and Lead Process for Online Consumer Sales Program between Multiple Divisions
• Led process for creating the new website, including video production, working with the talent, editing, developing e-mails for several product lines, and collaborating with sales and purchasing teams on promotional.

• Software Marketing
• Wrote yearly strategic business plan for software divisions, including SWOT analysis, marketing plan and competitive landscape
• Collaborated with IT and Design departments for website, consumer videos, instructional videos and marketing elements such as POP materials, product packaging and tutorials
• Wrote scripts and direct tutorials, workbooks and website videos for consumers and retailers Product Development for Software
• Successfully led development and product launch of 16 embroidery products
• Managed full line of 32 embroidery software products through the product cycle, determining when products were at their peak, required updates and were obsolete

• Evening Business Instructor
• Facilitate students’ learning with interactive lesson plans
• Challenge students to relate course material to their future career
• Mentor students as they began to interview with prospective employers
• Work with School Director and Education Director to improve evening school processes and resolve student concerns
• Tutor students one-on-one as needed

Education record

Master, Business Administration

Supply Chain Management

Completed the Principles for Supply Chain Management Certificate Program