Kendrick Chng Email & Phone Number

Singapore, Singapore

Singapore

- Managed Sephora’s in-app gamification for brand of the month quizzes, including setting the game up on Braze (software) and ensuring smooth operation to enhance user engagement and loyalty. - Facilitated cross-functional collaboration with internal stakeholders, content, and creative teams to ensure seamless execution of E-commerce promotional campaigns, maintaining consistent brand messaging across all campaigns.- Conducted monthly and weekly evaluations of E-commerce campaigns using Domo (software), enabling data-driven decision-making for future campaigns.

Singapore

- Successfully executed end-to-end trade activities, including trade fairs, roadshows, Gift-with-Purchase (GWP) allocation, and in-store promotions, through effective collaboration with external marketing agencies to achieve sales targets.- Worked cross-functionally with internal stakeholders to increase brand visibility (Marketing) and support conversion management and sales journey optimisation (Customer Relationship Management).- Co-developed and implemented a comprehensive e-commerce sales and marketing strategy across six online channels, including RedMart, Amazon, PandaMart, Shopee, Lazada, and Qoo10- Conducted regular evaluations of key promotion mechanics for various Infant Nutrition brands, including NAN, Gerber, and S-26, and performed ad-hoc business reviews by analyzing sell-in and sell-out data to provide recommendations for improving each account's profitability.- Managed Trade Marketing budget and allocation in monthly accruals and purchase requests to support E-Commerce mega campaigns (9.9, 11.11) and activities.

Singapore

- Formulated a well-rounded marketing strategy (B2B and B2C) for EcoVue, SKP’s new line of sustainable, biodegradable and eco-friendly food packaging products.- Researched on the current sustainable food packaging market in terms of the biodegradable materials available in the market that SKP can potentially expand into, and the current and upcoming trends that SKP can leverage on.

Singapore

- Support the evaluation of visuals from branding to packaging collaterals for validation across functional team (sales, regulatory, medical affairs)- Support the localization of static and dynamic digital assets to be published on various platforms such as Google, Facebook and YouTube- Support the planning and execution of newly launched campaigns, Stand4strength and Live Life Strong- Assist in the planning of marketing activities and programs to drive consumer engagement, recruit new-to-brand and accelerate new user conversion

Singapore

- Support the creation of campaign assets and executing global campaigns on social media platforms- Support in article creation, website and online campaign planning- Optimise campaigns using a data-driven approach, extracting and reviewing daily reports to improve on campaign outcomes- Prepare report and provide insights on campaign performance using Google Analytics and platform-specific analytics tools- Research the latest Marketing trends and implement relevant trends to campaigns

- Ensured a smooth delivery process within Castlery by liaising with both customers and logistics partners via phone calls and emails

- Steered the general creative direction for the merchandises designed and events organized- In charge of designing a photobooth for one of the faculty-level events, Le Biztro 2020- Used the Point of Sales (POS) System to record completed transactions

Singapore

- Raised more than $500 for the NUS Giving Campaign which helps students in financial need

Singapore

Bachelor Of Business Administration - Bba, Business Administration And Management, General

Activities and Societies: NUS Volleyball Club | Publicity Head NUS Investment Society | Marketing & Communications Executive NUS Students'.

Bachelor Of Business Administration - Bba, Business Administration And Management, General

Student Exchange Program: Awarded NASA Exchange Bursary Courses taken: • Social Networks and Communities • Service Marketing • Branding •.

'A' Levels, Arts - H2 Mathematics, H2 Economics, H2 History, H1 China Studies In English

Interact Club | Member

'O' Levels

National Civil Defence Cadet Corps (NCDCC) | Vice-President Photography Club | Member