For nearly 20 years, I have utilized primary research techniques and analytics to provide strategic insights and data-driven analysis, grounded in a deep understanding of human attitudes, behavior, and social context. My focus is on helping senior executives make informed decisions on business-critical issues. My work spans both qualitative and quantitative research, with a focus on helping organizations engage key stakeholders—employees, investors, customers, and the broader public. I lead teams of researchers in designing and executing complex projects, fostering cross-functional collaboration to deliver actionable insights that drive growth, enhance reputation, and solve critical business challenges.