Coordinate directly with company owner to create and execute internal marketing initiatives including co-marketing with strategic partners, webinars, events, podcasts, social, PPC, email, website/landing pages, etc. Established content machine database and process to create, sort, distribute and track high-level content. Set up dashboard to track KPI's and leading and lagging indicators to inform data-driven strategic changes.

We help franchisors attract new franchisees through targeted marketing.At Sparktank Franchise Marketing, we help franchisors attract new franchisees with powerful marketing materials and "outside the box" lead generation campaigns.We focus on 3 areas:1. Building professional franchise recruitment websites and marketing materials.2. Lead generation through digital and traditional marketing.3. Lead nurturing with prospects.We also work with franchisors to develop local marketing programs for their franchisees, helping increase sales while ensuring everything is branded to properly represent the franchise brand.Learn more at www.sparktankfranchisemarketing.comSpecialties: franchise marketing (franchise recruitment marketing and local franchise marketing), website design and development, online marketing, graphic design, email and internet marketing.

Provide marketing strategy consultation and coordination for a range of clients via the Upwork.com freelance platform. Duties include content marketing strategy/development; lead generation via social media interaction; professional correspondence with vendors, clients and prospects; data entry and database development etc. Assist multiple clients concurrently while meeting, and beating, deadlines.

Made the culturally enhancing decision to spend two years in China developing and marketing English as a Second Language (ESL) programs. Coordinated ESL instructors including introduction/training, classroom implementation and employee reviews. Assisted ESL Program Manager in recruitment process involving international communication with placement agency and prospective candidates.Successfully project managed all interactive related projects for the ESL team, from planning and scope to resource control and execution. Delegated assignments to team, oversaw scheduling for regular classes and special events and utilized creative talents to write/edit scripts and develop choreography. Supervised audio recording quality and costume/prop management between students and staff. Developed branding across marketing and recruiting materials including development of internal training program and branded recruitment packages. Personally designed and managed complete production of 40+ worksheets used alongside current curriculum

Responsible for growing and managing the Internet marketing strategies of internal divisions and clients including SEO, SEM, Website Maintenance, Social Media Marketing and Integration, Content Development, Email Marketing, TV and Radio Production, Media Planning etc.Managed projects between client and development team to ensure scope/timeline of projects were understood and deadlines met. Developed strategy and wrote copy for development team, assisted in production of custom graphics and landing pages. Managed internal operations of division, including staffing, product development and pricing, analytics, marketing, etc.Managed setup of new company server including migration of multiple websites and setup of FTP. Launched Google Apps for Business.

Developed and managed the marketing efforts of the eCommerce divisions, growll.com and Burco Promotional Printing, both national providers of print, direct mail and advertising under direct supervision of company V.P., Sales and Marketing.Conducted market research to develop marketing strategy/creative briefs for production team to work from. Responsible for ensuring delivery of marketing and gathering reporting on individual campaigns. Handled all interaction with media for PR and ad placement.Launched new email service provider, Bronto, and new CRM tool, Salesforce.com. Established marketing automation, developed training manual for internal production and sales teams and managed the delivery of all email and social media through the integrated platforms.

Worked as account executive providing consultative sales for search engine optimization, online marketing and website development. Negotiated service agreements with small and mid‐size companies, followed up with incoming phone/email leads, developed new relationships in and around Western North Carolina and provided search engine strategy and business development consultation.

Worked as part of the media production team to create graphics for the Science 360 exhibits, piece graphics together into animated presentations, update web pages, and brainstorm and create novel media production elements.

Worked as part of a team to produce a journalistic website documenting the recovery of an area in southern Thailand from the Indian Ocean Tsunami. All content for the site was produced by the team and included video stories, photo stories, print and graphics.Won 1st place for September 2008 NPPA Best Multimedia Project.

Managed calling sessions by setting goals for the evening, motivating callers, listening to callers' conversations to ensure quality phone calls, and creating post shift logs to track progress. Trained new employees on how to be a professional telephone fundraiser according to pre-set standards. Handled the recruitment process by finding new recruits and conducting interviews.

Worked with a partner to create and fully produce the logo for a small business. Was able to meet the client's expectations and work flexibly to establish the logo in their vision.