Senior Account Executive
Minneapolis, Mn, Us
• Coordinated media relations, executed blogger outreach, budgeting, staffing, strategy, planning, and event coordination for consumer accounts including Kolache Mama, Discovery Channel Store, Cambria Suites, Girl Scouts of the USA, Target, and De’Longhi• Led multiple integrated marketing Fashion Week activations, including media outreach, retail marketing, influencer partnership and consumer efforts• Developed overall marketing and communications plan to launch new children’s toy, participated in product and web concept development, served as primary liaison for retailer relations, led ten city mobile marketing tour, conducted national media relations