Ken Eck Email & Phone Number

Warrendale, PA, US

Freeport, Pennsylvania, US

Oberg Industries is a global contract manufacturer delivering precision machined and stamped metal components and tooling for some of the world’s most recognized companies.Direct, plan and execute all trade show participation, setup, logistics and branding, across multiple industries, including Medical, Metal Packaging, EV/Auto, and Manufacturing markets..

Manage and execute fitness club’s direct mail, lead generation/member engagement, advertising, web design and development, email campaigns, demographic research and positioning strategies. Measure ROI, email, web analytics. Write all content and promotional messaging.Integrated social media, video, SEM and SEO into digital marketing mix.Support significant.

New Kensington, PA, US

Created, managed and coordinated all print, digital and web-related marketing collateral for HVACR gas detection instrument manufacturer. Planned and managed product launches, marketing and multi-channel promotional activities. Lead on content team for full web design relaunch in Fall 2015.Wrote and distributed press releases, technical bulletins, product.

Managed, designed and developed licensed consumer products for U.S. Postal Retail Division, The New York Times, Michael Jackson Estate, NCAA Collegiate and others generating millions of dollars in sales revenue. Negotiated licensing contracts. Managed all industry trade show events.Produced all packaging and marketing materials, managed web sites and.

Cranberry Township, PA, US

Directed award-winning interactive, web, direct mail and promotion projects for clients like Chase Bank, Lexus and DAD’s Pet Care in an agency environment. Managed technical and creative project teams to complete client objectives on deadline and budget.

Led brand marketing, licensed product development and forecasting for Baldwin, Warner Bros., Coca-Cola, Hearst, NASCAR, TLC Networks. Successfully developed products that were carried by national retailers like Bed Bath & Beyond, JoAnn Fabrics and Wal-Mart, yielding millions of dollars in revenue.Directed marketing strategy, advertising, packaging and.

Pittsburgh, PA, US

Managed product launch and promotional activities for gas detection / safety equipment manufacturer, including preparation of marketing materials, direct mail and email campaigns, electronic and print media, and tracking of results. Assisted with trade show set-ups, execution and sales support functions at events.Reduced printing and agency costs by.

Led marketing initiatives, trade show planning / execution and product development functions for lighting manufacturer.Produced catalogs, advertising, packaging, press kits and related collateral as well as retail sales presentations and product databases for hundreds of SKUs.Devised new SKU numbering system to streamline overseas tracking and development.

Planned and managed annual budgets of over $10 million for promotions, renovations, new store openings, department payroll and expense for over 45 stores.Successfully increased vendor co-op chargebacks by 45%, collecting more than an additional million dollars for the promotional budget.

Mba, Marketing

Bachelor Of Science, Marketing