Ken Eck Email & Phone Number

Warrendale, Pa, Us

Freeport, Pennsylvania, Us

Oberg Industries is a global contract manufacturer delivering precision machined and stamped metal components and tooling for some of the world’s most recognized companies.Direct, plan and execute all trade show participation, setup, logistics and branding, across multiple industries, including Medical, Metal Packaging, EV/Auto, and Manufacturing markets. Qualify, follow up on show leads with commercial account managers as well as all web and advertising generated leads.Plan, design and implement all media and advertising within specific markets to build exposure, promote capabilities and highlight community involvement. Regularly maintain company profiles and appropriate branding across all relevant trade industry listings (online and print).Write all copy for press releases, company literature, presentations, web content and social media posts. Photograph and edit product images for all web, print and customer presentations as well as managing the catalog of product and employee photography.Design and create customer presentations (print and electronic) for a variety of markets including tooling, machining, medical and manufacturing. Record, compile and edit video for events, customer proposals and web/social media content.High proficiency in Adobe CC applications: Photoshop, Illustrator, Acrobat Pro, Dreamweaver, InDesign, Premiere Pro, iMovie, Final Cut Pro. Microsoft programs: PowerPoint, Excel, Word, Outlook. Also CRM & CMS applications.Maintain and update all web site content and social media posts, monitor analytics and implement SEO updates. Led responsive web redesign project in 2019 including direction over content, design, photography and copywriting.Plan, support and execute activities for on-site customer visits, student tours, high-profile visits and corporate events. Provide support to HR with hiring campaigns, internal employee communications, including managing print materials and mail fulfillment, assisting with employee events.

Manage and execute fitness club’s direct mail, lead generation/member engagement, advertising, web design and development, email campaigns, demographic research and positioning strategies. Measure ROI, email, web analytics. Write all content and promotional messaging.Integrated social media, video, SEM and SEO into digital marketing mix.Support significant yearly increases in new membership growth and member retention. 20% web traffic increase in 2016. Visit www.ClubJulian.comManage, evaluate and install software, patient databases and office equipment for dental practice in Ellwood City, PA.Managed web site, write press releases and develop marketing elements for kids’ science center in Punxsutawney, PA.

New Kensington, Pa, Us

Created, managed and coordinated all print, digital and web-related marketing collateral for HVACR gas detection instrument manufacturer. Planned and managed product launches, marketing and multi-channel promotional activities. Lead on content team for full web design relaunch in Fall 2015.Wrote and distributed press releases, technical bulletins, product sell sheets, application notes and web site content.Managed branding and corporate identity guidelines and ensured compliance across all collateral and among distributors.Scheduled media space and created advertising, editorial content and product bios for trade publications.Planned and executed domestic and international industry trade shows including product selection, travel, logistics and related promotional / sponsorship activities. Reduced show costs by 14% while maximizing lead generation and ROI. Maintained end-user, distributor, sales rep, trade show, and segmented prospect lists for targeted communications. Managed printed literature / promotional product inventories and fulfillment while significantly reducing printing costs. Created and executed email campaigns to support product launches and promotions, increasing sales 10% in first year.Managed distributor / sales rep relationships and all requests for product specs, images, logos and catalog placement.

Managed, designed and developed licensed consumer products for U.S. Postal Retail Division, The New York Times, Michael Jackson Estate, NCAA Collegiate and others generating millions of dollars in sales revenue. Negotiated licensing contracts. Managed all industry trade show events.Produced all packaging and marketing materials, managed web sites and created email campaigns. Streamlined retail image requests for hundreds of SKUs. Reduced printing and production costs by up to 20% while increasing product margins.

Cranberry Township, Pa, Us

Directed award-winning interactive, web, direct mail and promotion projects for clients like Chase Bank, Lexus and DAD’s Pet Care in an agency environment. Managed technical and creative project teams to complete client objectives on deadline and budget.

Led brand marketing, licensed product development and forecasting for Baldwin, Warner Bros., Coca-Cola, Hearst, NASCAR, TLC Networks. Successfully developed products that were carried by national retailers like Bed Bath & Beyond, JoAnn Fabrics and Wal-Mart, yielding millions of dollars in revenue.Directed marketing strategy, advertising, packaging and trade show activities to promote licensed lines to retail. Coordinated overseas development and manufacturing. Prepared quarterly sales forecasts, royalty reports and renewal contracts.

Pittsburgh, Pa, Us

Managed product launch and promotional activities for gas detection / safety equipment manufacturer, including preparation of marketing materials, direct mail and email campaigns, electronic and print media, and tracking of results. Assisted with trade show set-ups, execution and sales support functions at events.Reduced printing and agency costs by executing marketing copy and design projects in-house. Prepared and provided ads, press releases, editorial content and product information to industry publications.Maintained proprietary CRM database to effectively market to core customers and prospects as well as to conduct marketing research and campaign activities. Maintained product and sales intranet content.Wrote and published bi-weekly HTML email bulletins / printed newsletters and sales materials for distributors and sales reps.

Led marketing initiatives, trade show planning / execution and product development functions for lighting manufacturer.Produced catalogs, advertising, packaging, press kits and related collateral as well as retail sales presentations and product databases for hundreds of SKUs.Devised new SKU numbering system to streamline overseas tracking and development process. Initiated electronic transfer process of digital images to save thousands of dollars in production and shipping charges.

Planned and managed annual budgets of over $10 million for promotions, renovations, new store openings, department payroll and expense for over 45 stores.Successfully increased vendor co-op chargebacks by 45%, collecting more than an additional million dollars for the promotional budget.

Mba, Marketing

Bachelor Of Science, Marketing