Ken Engberg Email and Phone Number

Developed and implemented a comprehensive re-branding and culture resetting of the company which, when combined with supporting campaigns, united internal teams and drove brand awareness up 18%. Reorganized the marketing function to support an automated revenue marketing model, helping the company to scale organically and through acquisitions from a $250M transaction focused company into a $1B B2B SaaS subscription oriented company.Brand IdentityMarketing StrategyClient Acquisition /Revenue GrowthGeneral Management (P&L) Marketing AutomationDashboards and AnalyticsB2B Marketing SaaS and Technology MarketingWeb and Mobile Strategies Social Media and Social MarketingPublic Relations and Internal CommunicationsMarket Research / Insights / Thought LeadershipProduct Marketing / Sales Enablement

Brand strategy, advertising, public relations, digital marketing, and events.

Northern California based InsideTrack™ -- a licensed and bonded automobile dealer operating a full service multi-brand online car buying concierge service. Offered clients a single point of contact from start to finish -- efficiently coordinating all aspects of a vehicle purchase transaction including pricing, financing, leasing, trade-ins, and warranties.General Management (P&L)Marketing StrategyLead GenerationClient AcquisitionRetention and LoyaltyWebsiteOperationsGrowth Strategy

Mid-stage start-up of online “concierge” car buying service, preparing for growth and expansion.General Management (P&L)Marketing StrategyWebsiteOperationsGrowth Strategy

Founded and built a $90 million dollar (1st year revenue) luxury automotive enterprise from the ground up, which became the fastest growing and most profitable in Korea. Established a complete national corporate distribution infrastructure and launched a national network of newly constructed luxury retail facilities in just under eighteen months.General ManagementBrand StrategyStartupSalesB2C MarketingFixed OperationGovernment Relations / Customs / Transfer PricingPublic Relations / Social MarketingMarket Representation / Dealer Network