Ken Greenberg Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

Lead the Solutions Architecture and Business Development functions for this leader of credit/debit card analytics, activation, attribution and loyalty programs. Manage business development efforts and work with sales and account management in the closure of new and add-on business.Work in partnership with sales and and account management to drive the process of understanding existing and potential clients' issues and coordinate with internal teams, including product and technology to quantify and address these needs.

London, Gb

Lead all data partnership efforts for the leader in data-based market research. Reported to CEO and COO.-Closed partnership deals with data companies including leaders in linear and addressable TV, sales attribution, geolocation and mobile networks, identity solutions and data onboarding organizations.-Developed data management process for identification, vetting, contracting and onboarding key partners.-Managed all contract negotiations and coordinated with legal on all contracts, including privacy reviews.-Created new partnerships to cover solutions for key verticals including CPG, Auto, Pharma, Retail, Electronics and financial data.-Key partners included Nielsen, Comscore, IRI, Datalogix, Shopcom, Argus, Affinity, Polk, Cuebiq, Liveramp, Acxiom and Experian.

Recruited by the President of Kantar Compete to drive panel partnerships in order to increase the size of this leader of behavioral data and analytics.-Managed existing panel partners and developed new relationships to drive increased database size and capabilities.

London , Co

Created and led a cross functional product management team for the leader of digital and TV ad effectiveness. Developed 8 new products, representing 20% of company revenue. Recruited by Presdent and COO as a result of expertise in business creation and execution.-Managed products from ideation to introduction-Built first panel-based network for the ad effectiveness business-Closed partnership deals with key digital players, including research companies and digital technology leaders.-Coordinated and ran monthly tech priority and new product development meetings, helping to set key company priorities-Maintained relationships and presented new solutions to key advertisers, agencies and publishers.

Responsible for affiliate sales and marketing for this internet software company, which provides decision support tools to online retailers, such as Circuit City, Buy.com & CompUSA, in order to help undecided shoppers become paying customers.

New York, Ny, Us

Led marketing effort for Consumer Direct, the first sales attribution and targeting solution in the industry, which eventually grew to a $50M + business.Built Homescan Online, the first syndicated tool linking online behavior to offline CPG purchasing.Managed all aspects of development including software development, website and product launch.Assisted sales department in landing major online clients including Yahoo, MSN, AOL, Kraft and others.

New York, Ny, Us

Led division to 25% increase in business ($80 million)Assumed role as divisional leader and key member of senior management team, including full P&L accountability for 200-person division.Partnered with key CPG clients and retailers, including Kraft, P&G, Unilever, Target and Walmart to help them better understand their consumers.Managed 8-person marketing team to develop key new products.

Mba, Marketing, International Business, Consulting

High School Diploma

Bsba, Business Administration