Manager, Marketing
Newark & Iselin, Nj
REQUEST FOR PROPOSAL TEAM*Lead RFP writer and project manager on many winning bids, one of which has grown from $2.3 billion in retirement plan assets in 2002 to >$11 billion in 2019. Ensured all levels of organization focused on same goal.*Successfully managed conversion of comprehensive RFP database.BUSINESS INTELLIGENCE TEAM*Go-to person for retirement research and business intelligence questions, covering 401(k), 403(b), 457, DC, DB, Taft-Hartley, and governmental markets. Supported content needs (such as the development of brochures, presentations, and marketing collateral) for all parts of the organization, including Sales, Relationship Management, Strategy, Product Development, Marketing, and Advertising.*Delivered news updates and key information to president of division and her Senior Leadership Team, with distribution expanding to their respective teams.*Created and managed content, including competitor profiles, statistics, and other data for research/business intelligence wiki, going from zero to thousands of annual hits, and conducted related training sessions.*Updated quarterly fact sheets for the Retirement business. Liaison with Corporate Marketing teams to ensure data was properly incorporated into various compliant print and electronic documents, consistent with Prudential's branding standards. *Writer of white papers analyzing research studies and government reports.*Editor-in-chief of internal newsletter; author of numerous articles.*Provided research support during IPO and M&A transitions.*Managed organization's key message library.*Managed Prudential responses to industry surveys.COMMUNITY ACTIVITIES*Vice Chair of Communications for Prudential’s Asian/Pacific-Islander American Association, supporting Prudential’s leadership role as a multicultural, diversity-focused organization. *Vice President of Public Relations for Toastmasters’ chapter.*Prudential Global Volunteer Day participant.