Ken Fobert Email & Phone Number

Toronto, Ontario, CA

Toronto, Ontario, CA

• Work with a portfolio of clients to identify growth goals and define strategies and tactics to hit targets.
• Mobilize and delegate tasks to internal and virtual teams to execute tactics and hit milestones.
• Grow and lead a team of paid media specialists to execute on client strategies.
• Conduct regular 1-on-1's and employee reviews to help my team set and achieve personal + professional goals.
• Create internal processes and SOPs to increase speed of employee onboarding and create consistency of deliverables.
• Run internal trainings to present and explain internal processes and SOPs.

Toronto, Ontario, CA

• Worked with a portfolio of clients to identify growth goals and define strategies and tactics to hit targets.
• Mobilized and delegated tasks to internal and virtual teams to execute tactics and hit milestones.
• Planned, built, launched, and managed paid media campaigns on Facebook Ads, Google Ads, Quora, YouTube, and more.
• Analyzed data to uncover insights and identify "start, stop, continue" items
• Conducted monthly meetings to present and share new insights and updated action plans.

Toronto, ON, CA

• Defined organic and paid media strategies to drive customer acquisition.
• Worked closely with marketing pillars & sales team to support organic and paid media initiatives.
• Defined and executed the go-to-market strategy for RestoHub.org.

Toronto, Ontario, CA

• Key point of contact for portfolio of Enterprise clients including Rogers, RE/MAX, FedEx, Valvoline, Primus, RateSupermarket.ca, BMO, among others.
• Managed and guided a team of SEO specialists to ensure we met client goals and objectives.
• Led daily scrums to align the team and remove roadblocks.
• Created and optimized internal processes to improve efficiencies company-wide.
• Created training resources & marketing strategies to increase the depth of knowledge for our SEO team as a whole.

Toronto, Ontario, CA

• Presented strategies and tactical roadmaps to prospects and clients to help meet objectives.
• Managed all client-communication and project management for a portfolio of clients.
• Conducted and presented technical marketing audits to uncover gaps and opportunities.
• Created, built, launched, and managed paid media campaigns on Google Ads and Bing Ads.

Orangeville, Ontario, CA

• Built the paid media and SEO agency service offerings from the ground up.
• Created and managed all digital marketing campaigns for small local businesses.
• Performed website SEO audits and competitive analysis.
• Conducted keyword research and implemented on-page SEO best practices.
• Managed an internal team of SEO specialists, designers, and developers to execute client initiatives.

Minneapolis, Minnesota, US

• Managed the execution of digital marketing initiatives for a portfolio of Deluxe-owned websites, including:
• Developed and Managed SEO, SEM & Online Media programs to increase Search Engine rankings, provide web site traffic growth, increase revenue and build brand awareness.

• Managed paid search campaigns & initiated on-page SEO best practices for a small number of local clients.