As principal of Freitas & Associates, Ken brings a unique blend of strategic marketing communications, brand building, and corporate social responsibility expertise to corporations, non-profit organizations, and education institutions.Ken recently served as Vice President Corporate Responsibility and Cause Branding at Cone, Inc. Previously, he served as Vice President Marketing and Vice President Social Enterprise at The Timberland Company.Ken played a central role in creating and building the partnership between Timberland and City Year. He also helped build marketing partnerships for FIRST, the organization founded by inventor Dean Kamen to inspire young people's interest in science and technology. Ken serves as faculty member at the Boston College Center for Corporate Citizenship. He focuses his research and teaching on branding, strategy, and communications in corporate citizenship.Specialties: Marketing Communications, Brand Building, Corporate Social Responsibility, Corporate/Non-Profit Partnerships, Cause Marketing, Corporate Community Involvement, Employee Engagement and Volunteerism, Strategic Philanthopy, Copywriting,