Division Marketing Manager - Dana Corporation: Gresen Hydraulics
Maumee, Ohio, Us
Overview: Global Marketing, Strategic Planning, Acquisitions/DivestituresMarketing Manager, Gresen Hydraulics Division, Greenville, South Carolina (February, 1996 – May, 2000)• Develop and implement• Business and marketing plans• Tools to measure key market segments and distributor performance.• Methods of identifying and analyzing industry opportunities and trends.• Customer satisfaction surveys.• Sales/marketing reports used for corporate strategic planning• Develop and present Mid-Year reports to Corporate Board• Develop and manage Division Internet web site.• Acquisition Team Chairman, utilizing leadership skills to develop/implement division acquisition strategy.• International experience with sales and distribution projects in Europe, Asia and South America.• Created divestiture plan for Gresen Division, including prospectus and presentation to potential buyers.• Manage Marketing Department staff• Manage customer and distributor training, trade show, advertising and press relations programs. • Develop industry measurements and tracked industry market data.