Publisher, The National Law Journal & Legal Times
New York, Us
Served on ALM senior management & executive teams; Managed a team of 20+ sales & marketing professionals. Managed all business operations and responsible for all revenue generation and P&L of The National Law Journal & Legal Times, including all print/digital/event sales, strategic partner initiatives, product development, website re-launch, newsletter platform conversion, and pricing. Developed new products, structured new pricing models, nurtured subscriber-based revenue stream, routinely re-designed forward-thinking business plans, and launched various digital initiatives. Lead national sales team efforts across digital, print, and live event product lines; exceeded budget goals and grew revenue year over year (~$15MM) in a challenging B2B publishing environment. Continually generated new business products, including: specialty publications, surveys, thought leadership & lead generation devices, webinar series, marketing services bundles, and multi-city custom live event programs Brokered corporate marketing partnerships, created co-branded thought leadership opportunities, and profit sharing ventures Pushed footprint expansion through business development efforts including: customer retention programs, client outreach, new client attraction and penetration efforts, and multi-platform brand awareness campaigns. Routinely worked across national & regional editorial, marketing, circulation, events, audience development, continuing education, and research divisions.