Lambert + Associates is a leading retail consultancy that helps brands and retailers to flourish in today's global marketplace. With over 40 years of experience in the fashion and luxury industry, we work with our clients to address the challenges that they are facing today, to build solutions for the future.Paris / Milan / London / Florence / New York

The experience and knowledge, gleaned from the retail floor to the cutting room floor shaped the vision for Agency One. After a number of years working in different capacities in the Canadian fashion industry, Agency One was created in 2002 with one goal, one vision and one desire. The goal was to be one of the top sources for brands with products and/or direction, not available to our market, and bring them to the top tier of retail. The vision is to focus on long term growth, establishing relationships, building a network of distribution, and providing those outlets with the key labels that best exemplify the shared thoughts and ideas with Agency One. • Pioneering the distribution model for the development of over 25 specialty fashion/luxury labels for Canada and the USA. • Oversee all aspects of the operation from administration to supply/import to sales and finance. • Created all process, reporting, forms, and standards by which the wholesale organization functioned. • Develop sales strategies, goals and presentation methods for unique brands ranging from luxury eyewear to exclusive premium niche market brands in men’s wear, women’s wear, jeans wear and home décor. • Setting targeted and new points of distribution for the sales team per season while maintaining and promoting brand image• Provide key market feedback statistical analysis to stakeholders to on the development of the brands in the market. • Maintaining a profile for the business to build relationships• Grew business while maintaining a profitable P&L, increasing doors and floor space at an appropriate rate.• Developed strategic partnerships with prominent retailers in the USA and Canada • Leveraged existing relationships to increase OTB by door and expand to key distribution points. • Ensured optimal commercial collection by providing various analyses (e.g., booked style popularity, season merchandising reports and fabric projections) to the design teams and external stakeholders.

A unique concept lifestyle store situated in a heritage red brick Victorian town home in Toronto's King West. Livsstil - Scandic for lifestyle - is a showcase for emerging brands and new Scandinavian home decor collections, apothecary, candles and wellness in a unique setting with the addition of Public Park Coffee. Man Woman Home Apothecary Cafe. The brands featured product assortment is from the wholesale arm of Agency One enabling a unique display and showcase to raise awareness and consumer interactions with the brands. The overall direction, identity, product selection, marketing, operations, retail analytics KPI and e-comm marketing plan, analytics are the responsibility of the Executive Director. • Providing Creative Leadership to inspire and lead a team in the development and execution of all aspects of creative, including online and offline. • Aligning merchandising and marketing to develop creative briefs that translate their objectives to high-level creative execution.• Creating branding and identities for all levels of business to capture the essence of each target audience. • Develop and oversee the implementation of the Visual Merchandising Plan with dotted line responsibility of in store visual merchandisers and online visuals. • Managing the production of e-com portals from site inception, direction, styling, 3rd party technical support, consultants and launch while maintaining message and identity. • Managing the production of brick and mortar channels from inception, build out, fixture fitting, product assortment, PR campaign push and launch while maintaining message and identity.

Inspired by history, Jacobson and Jacobson Mercantile Inc., was created to form a new identity in the fashion industry. The vision was to create the turn of the century model of wholesale retail and e-comm, under one roof, for the modern age. Under one company in a heritage Victorian red brick town home located in Toronto's fashion district, a wholesale arm, a retail front, and an online store would form as a new merchant for the new age. I provided executive leadership and was accountable for driving revenue, gross profit, forecasts and budgets for 3 strategic business units. • Created company vision, expansion plans and various presentations to the eternal stakeholders.• Provide leadership to a team of 20 with 5 direct reports.• Leadership of all functional areas including business development, finance, sales, marketing, design, merchandising, planning, sourcing and supply chain. • Created ‘iluvjj.com’ as the first e-com site and new channel of business focusing on emerging female millennial trends showcasing and marketing brands exclusive to Agency One’s wholesale business.• Identifying and prioritizing Ecommerce initiatives that improve the customer experience, maximize site sales & conversion, and increase customer satisfaction.• Created ‘POPUP120’ as the brick and mortar channel as a rotating ‘pop up’ shop featuring a collection from the Agency One wholesale brand roster every season. The location and changing themes were used as a full time marketing and PR vehicle for the Agency One brand roster. • Created ‘Livsstil’ as a new concept shop showcasing all of Agency One’s wholesale brands including home décor and a café with a corresponding e-com shop. • Develop content marketing initiatives by leveraging industry and seasonal trends, key brands to drive traffic, engagement, and sales. • Leading a business unit with multimillion dollar sales for a diverse portfolio of brands. Portfolio includes wholesale retail and e-comm channels of distribution.

iluvjj.com is a contemporary online shopping store for women, that carries emerging designer brands like Ganni, 2nd DAY, April77, Twenty 8 Twelve, Elizabeth and James and Linda Farrow collaborations The Row, Jeremy Scott and others. An extension of the wholesale arm of Jacobson and Jacobson Mercantile's Agency One, the site was created as a curated selection of the wholesale brand assortment. The creative direction was to showcase and highlight the best identity and interpretation of those brands to use as a marketing vehicle and assist in developing further wholesale sales through Agency One. iluvvjj.com was created a transition point for 20 something women looking to step past the fast fashion identities on their way to bridge designer and luxury brands. As creative director, overall identity, its presentation and online character of the brand and site were subject to my approvals and direction including casting, photo direction, styling, editing and copy for web.

Pop UP 120 is a rotating pop up shop concept featuring a unique dynamic brand, event or exhibition every season. The concept was created as a marketing and public relations tool for the international cutting-edge fashion brands sold by the wholesale division of Jacobson and Jacobson Mercantile's Agency One. By featuring a new brand every four to six months at a time, the aim is to create brand awareness and build new loyal brand customers. The end goal is to drive sales to the wholesale customers who make up Agency One’s core business but remain as a profitable retail enterprise. Using social media and the exposure to early adapters and taste-makers frequenting Ossington to build buzz and start conversations around the unique dynamic brands from Agency One. available to them in a changing environment for a limited time period. As a result, the end users and consumers are talking about and seeking out our brands, therefore have helped create new buyers who can then acquire the product via the Agency One wholesale clients boutiques. All operations, planning, buying, marketing, PR, sales KPI are the domain of the Executive Director.