My journey in marketing and brand development has been defined by a blend of innovative strategies and a deep understanding of the digital world's ever-changing dynamics. Starting in 2003, I honed my skills by working with leadership development coach Keith Ferrazzi (former CMO of Deloitte and Starwood), where I successfully launched a platform that catapulted Ferrazzi’s IP to global recognition. In March 2007, I embarked on a new challenge with The Table Group, collaborating closely with bestselling author, speaker, and consultant Patrick Lencioni. My role involved building a research and training company around Lencioni’s comprehensive body of work, spearheading the launch of "Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty."Recognizing the shifting tides in publishing, I saw the emerging necessity for industry experts to have dedicated marketing representation. This realization inspired me to establish TMD, a boutique firm that assists thought leaders, business leaders and industry experts in creating powerful global brands and builds influential brands across various sectors.Today, as Principal of TMD, I lead a dynamic team, offering services spanning from marketing campaigns to digital activations, full-scale media productions, and comprehensive digital strategies. My experience now cuts across diverse industries, including fintech, startups, hospitality, technology, finance, private equity, professional services firms, and non-profits. I'm passionate about crafting unique strategies for each sector, driving impactful results and fostering sustainable growth.

As the Executive Director of two pioneering internet-based TV shows, "The Dog&Pony Show" and "Down to Business with Pat Croce," I played a pivotal role in productions by DECA, a leader in the digital entertainment landscape. DECA is renowned for developing, financing, producing, distributing, and monetizing video-centric social properties, effectively bridging the gap between traditional television and the dynamic realm of the Internet.Under my direction, these shows thrived as part of DECA's portfolio, known for reaching diverse, connected audiences across various platforms and devices. My focus was on delivering high-quality, relevant content that resonates with today’s digital-savvy viewers. DECA’s dedication to nurturing talent and fostering creative freedom enabled me to produce content that was not only authentic and engaging but also highly appealing in the digital space.The production value and editorial excellence that I maintained in these shows garnered attention from some of the world's leading brands. Our collaborations with major sponsors like Visa, BMW, Adobe, IBM, Verizon, Bank of America, Sandisk, and Dell stand as a testament to the caliber of work we produced. These partnerships not only enhanced the shows' profiles but also underscored the effectiveness of DECA's commitment to creating compelling video and social media content in the ever-evolving digital landscape.

During my tenure at the firm, I spearheaded the development and management of a comprehensive marketing plan and budget, focusing on lead generation, enhancing public and client relations, and strengthening the brand identity of the professional services firm. A key highlight of my role was marketing the New York Times Best Selling book, "Never Eat Alone" by Keith Ferrazzi, the firm's founder and CEO.I also took the initiative to launch and manage the firm’s Customer Relationship Management (CRM) system. This involved selecting the appropriate software, overseeing its deployment, and managing the database on a daily basis. My responsibilities extended to overseeing the public relations strategy and coordinating with external agencies to ensure cohesive messaging and brand alignment.In my quest to innovate and elevate the firm's marketing approach, I personally designed and created a range of marketing collateral for both client engagement and internal use. My strategy included implementing grassroots marketing techniques, such as the introduction of a blog, the revamping of our interactive website, and organizing ambassador dinner events. I also produced several videos that highlighted the company, our CEO, and our corporate events, adding a dynamic and engaging dimension to our marketing efforts.From the summer of 2007, I expanded my role to include project management and marketing consultancy for FG's new venture, the PTM Author Coaching Series. This role allowed me to apply my expertise in a new and challenging context, further contributing to the firm's growth and success.