Ken Gilroy's Location
Cleveland, Ohio, United States, United States
Ken Gilroy's Contact Details
Ken Gilroy work email
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About Ken Gilroy
Husband, father, brother, friend. Plays well with others. Proof that Saturday's Child works hard for a living. Demonstrated competencies include...• High Emotional Intelligence• Navigating Ambiguity• Building, Leading & Motivating Teams• Product Development / Product Management• Technical Product Development• Generative AI / ChatGPT / AgentGPT• Data-Driven Product Design• Innovation • Creative Direction • Concept Development• Lean & Agile • Gap Analysis • Team Leadership• User Insights & Testing • Product Strategy • Consumer Insight• Alpha / Beta Testing • Remote Resource Management • Product Management• Brand Development • Content Strategy• Innovation Process Design • Resource Strategy • Product Roadmaps & Product Lifecycles• Digital Marketing • Incubation & Startups • Budget Forecasting
Ken Gilroy Work Experience Details
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Senior Manager, ProductQgendaCleveland, Oh, Us -
Board MemberSantanna Energy Services Sep 2021 - PresentAustin, Texas, UsIndependent Director. Direct-to-Consumer energy supplier of choice for hundreds of thousands of customers in the US Midwest, focused on developing lifelong relationships and providing best-in-class service. Advisory focus on growth marketing strategy, product development, organizational structure, succession planning and bench strength / professional development. -
Head Of ProductDwellworks 2019 - Aug 2024Cleveland, Oh, UsGlobal product and innovation leader for the world’s largest Destination Services provider, helping more than 50k customers per year relocate domestically and internationally. Leveraged equal measures of data, strategy, and consumer insight to bring innovative products and growth initiatives to life. Led product development, product management, UX/UI, offshore development, Generative AI and process/product redesign across multiple business lines. Established and led cross-organizational initiatives in a Lean and Agile development environment, motivating teams while managing people, processes, budgets, and schedules. Initiated, developed, and launched three mobile apps in eleven months. Redesigned and relaunched SaaS customer service delivery platform. Spotted market gaps and introduced seven new domestic & international B2B2C products to capture business from core Fortune 1000 customers. Accomplishments include:• Increasing our e-commerce conversion rates more than 4x within my first 90 days on the job. • Successfully launching new consumer products, ranging from enhanced shopping experiences to new mobile apps. • Leading the company’s initiative to redesign and modernize existing SaaS customer-facing service platforms to maintain EBITDA and margins, while reducing customer costs by 25% and increasing end-user satisfaction scores.• Taking a new service product from whiteboard to international availability in less than nine months. -
Director, New Product ConceptsAmerican Greetings 2013 - 2018Cleveland, Oh, UsLed and managed diverse staff across distinct specialties, focused on developing staff and freelance talent while delivering world-class creativity for consumer products. Directed team of writers and editors to provide new audio-driven greeting card concepts for innovation group, as well as in-house team of producers and musicians to create music and voices for online and offline consumer products. Oversaw scheduling, budgeting, training, SAP system content management, recruiting and general administrative duties. • Served as a Creative Team Lead on corporate new product development initiatives, directing cross-functional teams, establishing best practices for sustainable innovation and collaborating for success.• Developed and implemented studio workflow system that allowed for 60% spikes in monthly demand while not drifting below 100% in on-time delivery rates.• Launched 12 new-to-the-world greeting card concepts at retail over a six-month period, eight of which beat retail success benchmarks by at least 29%, increasing consumer engagement and boosting sales.• Co-Directed outside agencies and in-house design teams to produce, research and refine packaging designs and retail statements for a new paper / digital program launching at Walmart on Black Friday 2018.• Generated audio design for “customized song” ecards for Michael Bolton, William Shatner, Smokey Robinson, Donny Osmond and others. These products drove the vast majority of online subscription purchases each month.• Redesigned international music licensing protocols, removing legal exposure and creating a 0% fault rate environment on contracts for UK and Australian operations. Reduced standing royalty rates 50% by producing in-house covers of master recordings.• Coached and mentored high-potential associates transitioning into management roles, focused on skill-building across critical success factors. -
Vp Creative, Interactive DivisionAmerican Greetings 2005 - 2013Cleveland, Oh, UsRecruited and led teams of creative talent committed to process of developing successful consumer-focused self- and social-expression content for the digital marketplace. Drove content strategy, UX/UI design and copy, as well as creative production. Led large staff across several distinct functional groups including content editorial, social media / content marketing, direct marketing coding production & design, SEO-related blogging, and in-house music production. • Created patent-winning content delivery techniques while developing and launching the first online / offline convergence program in greeting card industry, and helped shape current retail marketplace for cross-platform consumer content. • Turned around digital marketing team, reducing costs 20%, tripling capacity, repairing team morale and increasing open rates and click-throughs to 30% above industry norms. Managed social marketing and content marketing initiatives for all interactive brands, increasing consumer engagement• Generated 2 million installs of the Just Wink app on iTunes and Android by providing creative leadership and guidance on this high-profile project, yielding top-ten-in-category performance. • Generated millions in annual EBITDA through a custom sponsored content initiative, providing award-winning digital content for advertising partners including P&G, Amazon, Godiva Chocolates, Verizon Wireless, Warner Bros, Purina, Coca-Cola, HBO, McDonald’s and others. • Identified and recruited creative talent across time zones and cultures when building and managing remote FTE creative teams in Paris, Bucharest and Los Angeles; also developed an EU network of freelance designers that spanned 13 countries and 15 languages. • Ongoing concept, writing and delivery of top subscription-driving content for network of paid members, a program which remains the largest online content subscription business in history of the World Wide Web.
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Vp New Product Development, Interactive DivisionAmerican Greetings 2003 - 2005Cleveland, Oh, UsApplied creativity to new product development specifically on creating consumer-focused products and content across mobile, messaging, desktop and internet platforms. • Ventured into a new digital content business, surpassing revenue targets and achieving profitability in the first fiscal year.• Managed creative teams in France and Romania, and personally worked in remote overseas locations leading teams of mobile content developers. • Reduced content royalty costs by 80% while increasing sales of graphic content on mobile phones by 15%. • Developed novel research technique for ring-tone market to accurately predict which songs would likely crack the “top 40” early enough so that my employer could have contractual rights to produce content on the same day the songs rose to that level.• Guided internal creative team and worked with tech experts to hack the MSN Messenger chat client and watched as that move evolved into multi-million-dollar world partnership with Microsoft. Developed unique digital consumer content for purchase in EU markets, generating $6 million annually.• Partnered with internal tech resources to spec, develop and launch internet’s first server-side “print at home” productivity suite, Create & Print. Redeployed home software content assets in new form factor, helped design consumer-friendly product which grew to 38% of online subscription revenue.
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Creative Director, Interactive DivisionAmerican Greetings 1998 - 2003Cleveland, Oh, UsLed teams and generated novel ideas for shareable digital content, including ecards, for special events and everyday occasions. Recruited, coached and mentored creative talent for large internal studio, and managed all aspects of digital content generation, review, production and publishing. • Guided and shaped personality of key Web 1.0 brands including BlueMountain.com, AmericanGreetings.com and Egreetings.com. Those three properties were the #6, #8 and #16 most-visited URLs amongst all destinations on world wide web at the time. • Collaborated with business development and M&A leaders to identify, assess and acquire new businesses for portfolio of online brands.• Created content that directly drove consumer purchases of subscriptions and the more than 4 million customers who have joined an American Greetings Network site because the content helped build the world’s largest online content subscription program. • Supervised the creative effort for first digital / online interpretations for core intellectual property brands including The Care Bears and Strawberry Shortcake, and for third party licensed characters and properties.
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Writer And Editor, Those Characters From Cleveland / Product ConceptsAmerican Greetings 1992 - 1998Cleveland, Oh, UsWriter/Editor for The Care Bears, as well as for a legion of greeting card programs.
Ken Gilroy Skills
Creative Direction
Digital Marketing
Art Direction
Advertising
Direct Marketing
Brand Development
Social Media Marketing
Content Development
Leadership
Product Development
Copywriting
Content Strategy
Concept Development
Strategy
Management
E Commerce
Marketing Communications
Branding And Identity
Writing
Ideation
Creative Strategy
Cross Functional Team Leadership
Email Marketing
Graphic Design
Interactive Marketing
Editing
Integrated Marketing
User Experience
Business Development
Brand Management
Mobile Marketing
Content Management
Web Analytics
Corporate Branding
Digital Strategy
Team Building
Entrepreneurship
Mobile Devices
Seo
Strategic Partnerships
Editorial
Social Media
Creativity
Publishing
Online Marketing
Online Advertising
Blogging
Graphics
Fun
Interactive Advertising
Ken Gilroy Education Details
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Weatherhead School Of Management At Case Western Reserve UniversityStrategy & Innovation (Non-Degree Ce) -
The George Washington UniversityProject Management (Non-Degree Ce)
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Cleveland State UniversityEnglish / 18Th Century Lit
Frequently Asked Questions about Ken Gilroy
What company does Ken Gilroy work for?
Ken Gilroy works for Qgenda
What is Ken Gilroy's role at the current company?
Ken Gilroy's current role is Senior Manager, Product.
What is Ken Gilroy's email address?
Ken Gilroy's email address is ke****@****rks.com
What is Ken Gilroy's direct phone number?
Ken Gilroy's direct phone number is (216) 252*****
What schools did Ken Gilroy attend?
Ken Gilroy attended Weatherhead School Of Management At Case Western Reserve University, The George Washington University, Cleveland State University.
What are some of Ken Gilroy's interests?
Ken Gilroy has interest in Education.
What skills is Ken Gilroy known for?
Ken Gilroy has skills like Creative Direction, Digital Marketing, Art Direction, Advertising, Direct Marketing, Brand Development, Social Media Marketing, Content Development, Leadership, Product Development, Copywriting, Content Strategy.
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