Digital technology and specifically the internet has forever changed the way companies do business. The speed at which change happens, and the increasing power being placed in the hands of customers, and smaller more agile competitors, can be the difference between relevant or relic.As a Digital Transformation professional and CX Strategist, I help companies adapt, innovate and deliver on their brand promises. I help companies create messaging that resonates with their customers, as well as find opportunities for content and campaigns that cut through the noise of similar brands, using analytics, customer data, buyer's psychology, industry trend indicators, creative thinking, SEO techniques, and best practices, along with decades of experience.I've pretty much have done it all from development to content writing. Digital marketing platforms are the playgrounds in which I allow my creative energy to explore new ways to deliver on outstanding KPI's for our clients.Search Engine Optimization, SEM, Facebook, Instagram, LinkedIn, Shopify, HubSpot, display & content marketing, Social Media Marketing, website content migration, persona development, information refactoring and architecture, pillar content creation, UX/UI, and graphic design are just a few of the tools in my digital bag – if you can name it, it’s probably found in my toolbox. If not, I enjoy learning, so bring it on!

I partner with local businesses to develop, present and implement multi-channel marketing strategies that help them own and manage the customer experience and drive growth at scale. As well, I lead and collaborate with both internal and client teams to set goals and ensure each strategy becomes a reality through timely execution. I enjoy supporting teams by producing ad copy, testing plans, and other special projects or graphic elements as required.As a strategist, I proactively manage client accounts and anticipate issues in developing solution-focused recommendations. I monitor and optimize digital campaigns to ensure objectives and KPI's are being met and that we are maximizing both campaign delivery and return on investment for clients.I convey the value of campaigns to clients by preparing campaign reports and consulting on the results through regularly scheduled client meetings.As an avid learner, I keep up to date with all industry trends, tools, and thought leadership to pioneer and engineer my personal and the client's digital growth.As an ex-developer, I'm equally comfortable around code as I am with people, and can translate developer-speak into marketer-talk.

Digital technology and specifically the internet has forever changed the way companies do business. The speed at which change happens, and the increasing power being placed in the hands of customers, and smaller more agile competitors, can be the difference between relevant or relic. As a Digital Transformation professional, I help companies adapt, innovate and deliver on their brand promises using cutting-edge tools, leveraging cloud services and training on the use of the Sitecore Experience Platform to maintain and improve on their most important and innovative asset - people.

As the Director of Operational Services, I am responsible for planning and evaluating the service delivery of TechGuilds’ Sitecore Support, Training, Infrastructure and Digital Marketing offerings.My goal is to maintain the success, growth and continuous improvement of the above service initiatives by leading and partnering with our internal departments and client stakeholders. I regularly report on business service challenges and present solutions to enhance the service delivery of TechGuilds. I strive to understand our clients’ needs and take proactive steps to maximize their satisfaction, Sitecore ROI and retention. I lead the effort to provide effective and timely training, digital strategy and support service for all clients by driving talent development, operational efficiency and resource acquisition. Essential to my role is the establishment of clearly defined departmental and individual goals and communicating these to the TechGuilds founders and staff associates keeping in mind our philosophy of transparency and knowledge sharing. I have the fortunate pleasure of occasional travel to meet clients and honour our commitment to being a high-touch and engaging partner to their success in context marketing and personalized, omni-channel, customer experiences.Let me help you in dispelling the "mythical phase two" and achieve full maturity in experience marketing with the Sitecore Experience Platform.

As a DevOps Manager my role is to help make the IT Services offered at TechGuilds more responsive to the changing business needs of our customers.With AGILE methodology as a foundation, I seek to maintain proper development and infrastructure integrity through shorter feedback loops, collaboration, and appropriate monitoring.My DevOps ethos, of information desiloing, collaboration, teamwork attitude and communication skills is augmented by close to two decades of information technology experience and a wide developer and creative toolset.By nature, I am a cross-functional and cross-disciplinary individual who wears multiple hats from developer to operations. Having spent many years as a "Full Stack" developer with a marketing mind and creative edge, I'm right at home mingling with business stakeholders and developers alike.Typical tasks that I am involved with include requirements estimation, project planning, scope maintenance, workflow streamlining, setting objectives amongst team members, and resolving conflicts to promote tighter teamwork and a positive atmosphere for building optimal products and services.Born and raised in Toronto, Canada, I am particularly patriotic to my country and the sport invented by patriot James Naismith - namely basketball. If I had two extra inches in height, my career may have been different :-)Let's Go Raptors!!!

At 3C Websites we create the “content” your customers need and want. We engage and invite them into an experience with your customer's “community”. We help you build trust and loyalty which leads to a "commerce" transaction.

I learned a lot from my superiors and colleagues and will miss working at this great association. Skills Acquired and Used- Sitecore Development, Marketing/Personalisation, and Administration- AODA Compliance- Requirements gathering & consultation- Maintained business process and disaster recovery documentation- Documented systems and their interdependencies- Analyze and problem solve system issues related to CRM and Sitecore WCMS- Facilitated cross-functional meetings/presentations with various levels of management and marketing department on the benefits of context marketing and the capabilities of the Sitecore platform- Maintained application & system knowledge and kept abreast of new technology developments in key area of responsibilities; particularly Sitecore platform- Worked with BA/QA/UAT team on test plans and scenarios- Provided specialized knowledge of Sitecore and other technology deployed in support of digital marketing, e-commerce, web and mobile apps- Provided technical assistance to the five business units