Melvin Keng Zhing Ng Email and Phone Number
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For over 15 years, I have navigated the ever-evolving digital landscape, demonstrating a profound capacity for spearheading ecommerce and sales digital transformation initiatives. Specializing in the strategic transformation of #sales and marketing, my work has significantly driven commercial improvements across diverse sectors. My professional journey spans the UK, Europe, USA, Malaysia, and Indonesia, leveraging data analytics and innovative digital tools to lead companies in FMCG, power tools, and high-end luxury property sectors to remarkable market breakthroughs and performance enhancements.At the heart of my career is an enthusiastic commitment to digital innovation's role in redefining modern business models. With a steadfast dedication to data-driven insights, I have empowered global organizations with the strategies necessary for achieving sustainable success in today's digital-first marketplace.Recognized for my strategic contributions with prestigious awards, including the REHDA Institute's Digital Marketing Transformation Award in 2023, I actively champion advanced digital practices in business. My advocacy for ecommerce excellence and digital advancement comes through in my speaking engagements and thought leadership, paving the way for substantial commercial growth and enhanced market positioning.Leading digital transformations at companies like #Mars Wrigley Confectionery, Reckitt Benckiser, and KSKLand, I have not only set new standards for digital commerce within these industries but also revolutionized their sales and marketing strategies. This strategic overhaul has consistently resulted in improved #commercial outcomes, demonstrating the critical role of adaptable and globally minded strategies in securing digital success.Beyond the corporate landscape, my dedication to digital growth extends to advising tech startups. By guiding these innovators through market complexities, I strive to bridge the gap between traditional #business practices and the #digital future, ensuring the next generation of digital pioneers is prepared to navigate upcoming challenges.My commitment to fostering a culture of innovation and strategic flexibility is evident in my participation in speaking opportunities, mentorship programs, and industry discussions. Drawing on my extensive international experience, I aim to inspire future leaders to embrace the intricacies and opportunities presented by today's digital landscape.
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Chief Marketing OfficerOcr Group BerhadPetaling Jaya, My
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Head Of Performance Enhancement UnitCelcomdigi Jun 2024 - PresentPetaling Jaya, Selangor, MyCEO Office of Celcomdigi with a primary focus on: 1) Revenue enhancement projects 2) Analytics approach to unlocking revenue and margin enhancement 3) New Business Development4) Bringing the outside in cross industry perspective to telco -
Strategic AdvisorAvinity Analytics Jan 2022 - PresentPetaling Jaya, Selangor, MyAnalytics and digital transformation - using data to unlock value -
Chief Commercial OfficerKsk Land Nov 2022 - May 2024Kuala Lumpur, Federal Territory Of Kuala Lumpur, MyResponsible for leading and building KSKland sales and marketing team1) Transforming digital marketing approach to reach targeted high networth investors and owners sustainably 2) Create effective sales squad for high ticket closing3) Embed systematic sales and marketing processes to create end to end experiences within the real estate industry 4) develop multi market sales and marketing strategy -
Regional Ecommerce Director East Asia And IndiaStanley Black & Decker, Inc. Feb 2021 - Nov 2022New Britain, Ct, UsTransforming Digital Experiences and Ecommerce across East Asia and India! BUilding up a Happy and awesome ecommerce team! Always happy to brainstorm and learn from like minded digital, ecommerce, direct to consumer and technology experts. -
Asia Digital Ecommerce Expansion DirectorRb Jan 2020 - Feb 2021Slough, Berkshire, GbResponsible for building the next generation digital and ecommerce operating model in Asia. Operated as Interim Indonesia Ecommerce Director Established eB2B distribution model in Indonesia unlocking eB2B opportunity established app based distribution model to over 10K stores within 6months Step changed B2C/marketplaces (Shopee, Lazada and Tokopedia) digital perfect store execution Restructured RB Indonesia Ecommerce team and enhanced performance marketing capabilities -
Digital Ecommerce Director UkMars Jun 2018 - Jan 2020Mclean, Virginia, UsLed the digital transformation in Mars Wrigley UK establishing a full fledged hyper growth 'happy' team to deliver outperformance net revenue growth delivering c+50% 2018/2019 and also top performing bottomline ecommerce P&L growth. Step Changed social media and digital marketing.Developed the ecategory framework, digital activation strategy, search best practice and infrastructure deployment of digital technologies needed to capture relevant online activation data points enabling omnichannel analytics and ecommerce insights development Developed Digital Analytics design enabling digital epos tracking , activation tracking , social media activation tracking and category activation analytics. Subsequently formed the analytics blueprint for Mars Wrigley Europe Digital Perfect Store framework Strategic Deployment of Mars Wrigley Social Media hub with Omnichannel activation. The hub focus onf driving awareness and social engagement with a priority focus on driving brand equity build online. Excellent activation on #CelebrationsUK on both Twitter and This Morning UK TV as a combine omnichannel campaigned based activation resulting in influencer engagement, community engagement and organic following Establish B2B e-commerce activation and approach to expand an omnichannel P&L with a focus to step change B2B e-commerce ! -
European Ecommerce Director | Health | Europe, Turkey, AnzRb Dec 2017 - Jun 2018Slough, Berkshire, GbResponsible for online commercial growth of marketplace, pureplayers, brick and clicks, 3P resellers , omnichannel experience and alternative online activation models for RB health portfolio with a focused approach in Europe , Turkey and ANZ Key focus on perfect digital store methodology and analytics implementation. Enabling local market e-commerce activation insights.Main brands: Enfamil, Scholl, Durex, Nurofen, Gaviscon, Veet, Dettol, VMS, Optrex, Strepsils
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Global Ecommerce Director Marketplace DevelopmentRb Oct 2016 - Dec 2017Slough, Berkshire, Gb- leadership position in RB’s e-commerce global transformation agenda -Responsible for Marketplace Business Development, marketplace / pureplayer activation strategy- Responsible for Commercial delivery - Responsible for eCommerce business developmnet and customer identification- Responsible for core account management and P&L delivery, sales target- Responsible for internal change management and eCommerce development- eDistributor/ eSeller identification, JBP development- New business opportunity development within eCommerce, mCommerce, sCommerceDrop me a line if you are game changer / leading marketplace reseller specialising within the health, home, hygiene category.
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Global Sales Strategy And Insights DirectorRb Apr 2016 - Oct 2016Slough, Berkshire, Gb-increased responsibility beyond Sales strategy and operational implementation -eCommerce activation, digital strategy-marketplace and direct to consumer setup-Responsible for Analytics and changing the game
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Global Sales Strategy DirectorRb May 2015 - Apr 2016Slough, Berkshire, Gb-Responsible for leading route to store, go to market strategy development for key growth markets -Cross market sales operating model design and digital (e-commerce) readiness assessment-Cross market sales resource (KAM, TM, Field Sales) structure enhancement and forward planning-Field sales resource (field sales,sales rep, merchandiser) investment optimisation and coverage strategy-Sales performance tracking, process and system deployment in markets-Sales/marketing/supply in market execution evaluation and activation effectiveness-Market performance assessment and activation troubleshooting
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Global Sales Strategy Senior ManagerRb Jun 2014 - May 2015Slough, Berkshire, Gb-Responsible for leading go to market commercial strategy development for key growth markets -Lead diagnostic from Sales/Marketing/Supply angle; balancing ATL/BTL/execution impact on market share -E-commerce maturity assessment and commercial setup/planning-Field sales/merchandiser coverage strategy/ segmentation/deployment /MFA
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Senior ManagerFifth P Jan 2014 - Jun 2014London, Gb-Responsible for New business development within FMCG space Global Drinks Company (UK/Sweden) -Delivered pricing/promotion planning framework and toolkit -Developed strategic planning approach from category/channel/SKU -
Manager (Strategy Consulting)Ernst & Young Aug 2008 - Jan 2014London, Gb• Technology– Europe Commercial Rewards OptimisationRedesigned commercial framework across 16 European subsidiaries differentiated commercial policy for Retail, Online, Multichannel customersLed the development of commercial investment tool to optimise Trade Terms and investment levels offered to key European accounts •Technology– EMEA Channel Strategy Development and Indirect Channel Baselining Recommended refresh of channel strategy and SKU management Led EMEA channel partner performance and partner programme effectiveness evaluation• Technology– European Value Proposition and Channel Strategy Responsible for customer segmentation and customer value proposition across different audio visual product linesLed channel strategy business case development and channel partner attrition modelling• Technology– UK business plan and growth strategyResponsible for developing UK business plan within the Gaming industry, analysing competitive acquisition growth targets • FMCG– UK Alcoholic Beverage Minimum Unit PricingLed strategy study on Minimum Unit Pricing impact on consumer and commercial pricing and manufacturer volume • FMCG– European Retail 2015Led study on the future of European retail landscape Focused on online retail trend and e-promotion activation mechanics• FMCG– UK Trade Terms Redesign Developed commercial policy and restructured commercial investment for revenue base of £2.3BDesigned and led development of trade terms commercial simulator• Life Science– European Commercial and Customer strategy Led initial diagnostics of Commercial and Customer pricing across 17 countries , list pricing management and net selling price managementLed strategic modelling of Price increase , selective product delisting, managed volume distribution impact on European P&L -
Audit AssociateDeloitte Jul 2006 - Aug 2007Worldwide, Oo• Field managed an audit team of four, audited balance sheet and operating expenses for a UK charity• Carried out due diligence work, cash flow profiling for a global computing company • Evaluated control procedures for a global media company and carried out Sarbanes Oxley compliance testing -
Hardware Engineer3Com Aug 2004 - Jul 2005Marlborough, Ma, Us• Responsible for managing conformance testing of network switches and reliability testing of network chips• Responsible for liaising with suppliers, BOM managagement and carry out product development with 3Com joint venture partner Huawei Technologies
Melvin Keng Zhing Ng Skills
Melvin Keng Zhing Ng Education Details
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Imperial College LondonManagement -
University Of YorkElectonics Engineering
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Taylors CollegeMathematics
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Catholic High School
Frequently Asked Questions about Melvin Keng Zhing Ng
What company does Melvin Keng Zhing Ng work for?
Melvin Keng Zhing Ng works for Ocr Group Berhad
What is Melvin Keng Zhing Ng's role at the current company?
Melvin Keng Zhing Ng's current role is Chief Marketing Officer.
What is Melvin Keng Zhing Ng's email address?
Melvin Keng Zhing Ng's email address is ng****@****ail.com
What is Melvin Keng Zhing Ng's direct phone number?
Melvin Keng Zhing Ng's direct phone number is +4477661*****
What schools did Melvin Keng Zhing Ng attend?
Melvin Keng Zhing Ng attended Imperial College London, University Of York, Taylors College, Catholic High School.
What are some of Melvin Keng Zhing Ng's interests?
Melvin Keng Zhing Ng has interest in Mobile, Starcraft 2, Clean Technology, Economic Empowerment, Technology, Environment, Education, Scuba Diving, Health Care, Video Games/ Computer Games.
What skills is Melvin Keng Zhing Ng known for?
Melvin Keng Zhing Ng has skills like Business Strategy, Strategy, Management, Management Consulting, Pricing, Analysis, Pricing Strategy, Marketing Strategy, Start Ups, International Business, Entrepreneurship, Business Planning.
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