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Melvin Keng Zhing Ng Email & Phone Number
Chief Marketing Officer
at
OCR Group Berhad
1 work email found
@rb.com
3 phones found area 776 and 800
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Chief Marketing Officer
Location
Petaling Jaya, Selangor, Malaysia
Who is Melvin Keng Zhing Ng? Overview
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Quick answer
Melvin Keng Zhing Ng is listed as Chief Marketing Officer at OCR Group Berhad, based in Petaling Jaya, Selangor, Malaysia. AeroLeads shows a work email signal at rb.com, phone signal with area code 776, 800, and a matched LinkedIn profile for Melvin Keng Zhing Ng.
Melvin Keng Zhing Ng previously worked as Head of Performance Enhancement Unit at Celcomdigi and Strategic Advisor at Avinity Analytics. Melvin Keng Zhing Ng holds Msc, Management from Imperial College London.
Company email context
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*@rb.com
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Profile bio
About Melvin Keng Zhing Ng
For over 15 years, I have navigated the ever-evolving digital landscape, demonstrating a profound capacity for spearheading ecommerce and sales digital transformation initiatives. Specializing in the strategic transformation of #sales and marketing, my work has significantly driven commercial improvements across diverse sectors. My professional journey spans the UK, Europe, USA, Malaysia, and Indonesia, leveraging data analytics and innovative digital tools to lead companies in FMCG, power tools, and high-end luxury property sectors to remarkable market breakthroughs and performance enhancements.At the heart of my career is an enthusiastic commitment to digital innovation's role in redefining modern business models. With a steadfast dedication to data-driven insights, I have empowered global organizations with the strategies necessary for achieving sustainable success in today's digital-first marketplace.Recognized for my strategic contributions with prestigious awards, including the REHDA Institute's Digital Marketing Transformation Award in 2023, I actively champion advanced digital practices in business. My advocacy for ecommerce excellence and digital advancement comes through in my speaking engagements and thought leadership, paving the way for substantial commercial growth and enhanced market positioning.Leading digital transformations at companies like #Mars Wrigley Confectionery, Reckitt Benckiser, and KSKLand, I have not only set new standards for digital commerce within these industries but also revolutionized their sales and marketing strategies. This strategic overhaul has consistently resulted in improved #commercial outcomes, demonstrating the critical role of adaptable and globally minded strategies in securing digital success.Beyond the corporate landscape, my dedication to digital growth extends to advising tech startups. By guiding these innovators through market complexities, I strive to bridge the gap between traditional #business practices and the #digital future, ensuring the next generation of digital pioneers is prepared to navigate upcoming challenges.My commitment to fostering a culture of innovation and strategic flexibility is evident in my participation in speaking opportunities, mentorship programs, and industry discussions. Drawing on my extensive international experience, I aim to inspire future leaders to embrace the intricacies and opportunities presented by today's digital landscape.
Listed skills include Business Strategy, Strategy, Management, Management Consulting, and 40 others.
Current workplace
Melvin Keng Zhing Ng's current company
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16 roles
Melvin Keng Zhing Ng work experience
A career timeline built from the work history available for this profile.
Head Of Performance Enhancement Unit
CurrentCEO Office of Celcomdigi with a primary focus on: 1) Revenue enhancement projects 2) Analytics approach to unlocking revenue and margin enhancement 3) New Business Development4) Bringing the outside in cross industry perspective to telco
Jun 2024 - Present
Strategic Advisor
CurrentAnalytics and digital transformation - using data to unlock value
Jan 2022 - Present
Chief Commercial Officer
Responsible for leading and building KSKland sales and marketing team1) Transforming digital marketing approach to reach targeted high networth investors and owners sustainably 2) Create effective sales squad for high ticket closing3) Embed systematic sales and marketing processes to create end to end experiences within the real estate industry 4) develop.
Nov 2022 - May 2024
Regional Ecommerce Director East Asia And India
Transforming Digital Experiences and Ecommerce across East Asia and India! BUilding up a Happy and awesome ecommerce team! Always happy to brainstorm and learn from like minded digital, ecommerce, direct to consumer and technology experts.
Feb 2021 - Nov 2022
Asia Digital Ecommerce Expansion Director
Responsible for building the next generation digital and ecommerce operating model in Asia. Operated as Interim Indonesia Ecommerce Director Established eB2B distribution model in Indonesia unlocking eB2B opportunity established app based distribution model to over 10K stores within 6months Step changed B2C/marketplaces (Shopee, Lazada and Tokopedia).
Jan 2020 - Feb 2021
Digital Ecommerce Director Uk
Led the digital transformation in Mars Wrigley UK establishing a full fledged hyper growth 'happy' team to deliver outperformance net revenue growth delivering c+50% 2018/2019 and also top performing bottomline ecommerce P&L growth. Step Changed social media and digital marketing.Developed the ecategory framework, digital activation strategy, search best.
Jun 2018 - Jan 2020
European Ecommerce Director | Health | Europe, Turkey, Anz
Responsible for online commercial growth of marketplace, pureplayers, brick and clicks, 3P resellers, omnichannel experience and alternative online activation models for RB health portfolio with a focused approach in Europe, Turkey and ANZ Key focus on perfect digital store methodology and analytics implementation. Enabling local market e-commerce.
Dec 2017 - Jun 2018
Global Ecommerce Director Marketplace Development
- leadership position in RB’s e-commerce global transformation agenda -Responsible for Marketplace Business Development, marketplace / pureplayer activation strategy- Responsible for Commercial delivery - Responsible for eCommerce business developmnet and customer identification- Responsible for core account management and P&L delivery, sales target.
Oct 2016 - Dec 2017
Global Sales Strategy And Insights Director
-increased responsibility beyond Sales strategy and operational implementation -eCommerce activation, digital strategy-marketplace and direct to consumer setup-Responsible for Analytics and changing the game
Apr 2016 - Oct 2016
Global Sales Strategy Director
-Responsible for leading route to store, go to market strategy development for key growth markets -Cross market sales operating model design and digital (e-commerce) readiness assessment-Cross market sales resource (KAM, TM, Field Sales) structure enhancement and forward planning-Field sales resource (field sales,sales rep, merchandiser) investment.
May 2015 - Apr 2016
Global Sales Strategy Senior Manager
-Responsible for leading go to market commercial strategy development for key growth markets -Lead diagnostic from Sales/Marketing/Supply angle; balancing ATL/BTL/execution impact on market share -E-commerce maturity assessment and commercial setup/planning-Field sales/merchandiser coverage strategy/ segmentation/deployment /MFA
Jun 2014 - May 2015
Senior Manager
-Responsible for New business development within FMCG space Global Drinks Company (UK/Sweden) -Delivered pricing/promotion planning framework and toolkit -Developed strategic planning approach from category/channel/SKU
Jan 2014 - Jun 2014
Manager (Strategy Consulting)
- Technology– Europe Commercial Rewards OptimisationRedesigned commercial framework across 16 European subsidiaries differentiated commercial policy for Retail, Online, Multichannel customersLed the development of.
- Technology– EMEA Channel Strategy Development and Indirect Channel Baselining Recommended refresh of channel strategy and SKU management Led EMEA channel partner performance and partner programme effectiveness evaluation
- Technology– European Value Proposition and Channel Strategy Responsible for customer segmentation and customer value proposition across different audio visual product linesLed channel strategy business case development.
- Technology– UK business plan and growth strategyResponsible for developing UK business plan within the Gaming industry, analysing competitive acquisition growth targets
- FMCG– UK Alcoholic Beverage Minimum Unit PricingLed strategy study on Minimum Unit Pricing impact on consumer and commercial pricing and manufacturer volume
- FMCG– European Retail 2015Led study on the future of European retail landscape Focused on online retail trend and e-promotion activation mechanics
Aug 2008 - Jan 2014
Audit Associate
- Field managed an audit team of four, audited balance sheet and operating expenses for a UK charity
- Carried out due diligence work, cash flow profiling for a global computing company
- Evaluated control procedures for a global media company and carried out Sarbanes Oxley compliance testing
Jul 2006 - Aug 2007
Hardware Engineer
- Responsible for managing conformance testing of network switches and reliability testing of network chips
- Responsible for liaising with suppliers, BOM managagement and carry out product development with 3Com joint venture partner Huawei Technologies
Aug 2004 - Jul 2005
4 education records
Melvin Keng Zhing Ng education
Msc, Management
Imperial College London
Beng, Electonics Engineering
University Of York
A Levels, Mathematics
Taylors College
Education record
Catholic High School
FAQ
Frequently asked questions about Melvin Keng Zhing Ng
Quick answers generated from the profile data available on this page.
What company does Melvin Keng Zhing Ng work for?
Melvin Keng Zhing Ng works for OCR Group Berhad.
What is Melvin Keng Zhing Ng's role at OCR Group Berhad?
Melvin Keng Zhing Ng is listed as Chief Marketing Officer at OCR Group Berhad.
What is Melvin Keng Zhing Ng's email address?
AeroLeads has found 1 work email signal at @rb.com for Melvin Keng Zhing Ng at OCR Group Berhad.
What is Melvin Keng Zhing Ng's phone number?
AeroLeads has found 3 phone signal(s) with area code 776, 800 for Melvin Keng Zhing Ng at OCR Group Berhad.
Where is Melvin Keng Zhing Ng based?
Melvin Keng Zhing Ng is based in Petaling Jaya, Selangor, Malaysia while working with OCR Group Berhad.
What companies has Melvin Keng Zhing Ng worked for?
Melvin Keng Zhing Ng has worked for Ocr Group Berhad, Celcomdigi, Avinity Analytics, Ksk Land, and Stanley Black & Decker, Inc..
How can I contact Melvin Keng Zhing Ng?
You can use AeroLeads to view verified contact signals for Melvin Keng Zhing Ng at OCR Group Berhad, including work email, phone, and LinkedIn data when available.
What schools did Melvin Keng Zhing Ng attend?
Melvin Keng Zhing Ng holds Msc, Management from Imperial College London.
What skills is Melvin Keng Zhing Ng known for?
Melvin Keng Zhing Ng is listed with skills including Business Strategy, Strategy, Management, Management Consulting, Pricing, Analysis, Pricing Strategy, and Marketing Strategy.
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