Ken Hanson Email and Phone Number
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I am a 16-year SaaS veteran with a relentless drive for product-led growth via evidence-based Product Management.I utilize a Swiss army knife of UX, engineering, growth experimentation, technical marketing, and data analysis skills to provide the backbone of my servant leadership and product guidance.---Skills: Experimentation & Hypothesis Generation • Technical Marketing (MarTech) • Statistical Analysis • Behavioral Analysis (Quant and Qual) • Conversion Optimization • Roadmapping & OKR Management • Stakeholder & Team Management • Agile Development • UX (Wireframing & Rapid Prototyping)Languages: I speak design, engineering, data, product, executive, and optimism fluently. Nerdery: I solder together and program mechanical keyboards, take my D&D far too seriously, and can forget to sleep if you give me access to your Data Lake with read-only rights.Ice Breakers: I have an identical twin brother and have 3D printed a wheelchair for my 2-legged rescue chihuahua.
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Technical Product ManagerK2 Cyber Apr 2024 - Present
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Senior Product Manager, Self-ServiceCoterie Insurance Aug 2023 - Apr 2024Cincinnati, Ohio, Us -
Product-Led Growth ConsultationSelf-Employed Apr 2022 - Sep 2023I'm helping clients find their product-led growth by guiding stakeholders to Product-market Fit, driving Product Management, Data, Conversion Optimization, Experimentation, UX, MarTech strategy, and Lean Methodologies.
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Sr. Product Manager - ConversionSplash Financial Nov 2021 - Apr 2022Cleveland, Ohio, UsLed new product line launch for Personal Loans, developed validation and data modeling for OKR Initiatives, drove experimentation design/analysis, and focused on optimization for Activation flows. -
Product, Experimentation, And Martech LeadershipLtk (Formerly Rewardstyle & Liketoknow.It) Aug 2019 - Oct 2021Dallas, Tx, UsI wore several hats over my career with LTK, eventually working inside of all 3 business verticals. Ultimately, I created the most impact by starting the MarTech team where we messaged both sides of the content generation verticals to drive revenue & retention via habit-forming behavioral loops. Achievements & Notable Outcomes • Reduced activation time from 30 days to 24 hours and tightened usage interval frequency by 197%• Experimentation for revenue leakage optimization, improving earnings by an average of 14-20%• Corrected a 95% drop in DAU, returning revenue behaviors to a new normal of 170% improvement• Created affinity push notification program, improving Open Rates by 83%, New Session Rates by 116%, Revenue-generating Behavior by 641%, and Cart Size by 146% -
Sr. Growth Product ManagerModern Message Jan 2017 - Jul 2019Richardson, Texas, UsI led the growth experimentation and helped the company obsess about Onboarding, Activation, and Retention of residents. Ran many vendor pilot programs and created several habit-forming gamification hooks. -
Growth And Front-End EngineeringDialexa Jan 2015 - Jan 2017Dallas, Texas, UsSwiss army knife Growth Engineer for a Startup Incubator embedded within a hardware/software agency. -
Director Of Design & MarketingAim, Llc Jan 2014 - Jan 2015Coming on board at the cusp of an executive management change, my responsibility was to breathe new life into Aim's products from the ground up.
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Senior Ux ConsultantImproving Enterprises Jun 2013 - Jan 2014Plano, Texas, UsI was tasked with working on important client projects from a holistic Usability and Design approach. Provided soup-to-nuts UX work. Delivered consultation from concept to launch phases. -
Co-Founder & Growth HackerTwin Engine Labs Aug 2010 - Jul 2013Shreveport, La, UsI cofounded and ran the Design, Marketing, and Growth arms of my award winning consulting firm for 3 years, growing the company from 2 founders to 19 employees and an additional partner.I served (as many founders do) several roles, including: Creative Director, Head of Growth Services, and spent a great deal of energy cultivating an open and safe culture for our designers and engineers.Highlights:• Integrated deep, event based analytics that fed into multiple dashboards to quickly inform C-Level founders of very important KPI's• Analyzed performance and improved marketing campaigns to create upwards of 200% higher engagement levels for post-release apps• Programmed tools that could quickly solve problems our client founders had with growth that tied into multiple API's to create rich, 360 views of their sales and lead generation performance• Won several national awards and startup competitions -
Lead Design EngineerHot Studio Oct 2009 - Sep 2010San Francisco, Ca, UsI was team lead for the fledgling Design Engineering program at a bleeding edge Experience Design Agency, eventually acquired by Facebook.Standout Projects:• UI Engineering for Tesla's first in-car dashboard• UI Engineering for Apple's first iPad launch-day interactive magazine reader (featured in launch commercials and WWDC) -
Ui EngineerTrialpay Apr 2009 - Oct 2009Foster City, California, Us -
Lead Front-End ArchitectMevio Oct 2008 - Apr 2009San Francisco, Ca, Us -
Ui / Markup ExpertTelligent Systems Inc. 2007 - Jun 2008Dallas, Tx, Us -
Contract Ui DesignerPeopleclick Jun 2007 - Aug 2007Contracted to design over 300+ icons and 20 interfaces over a 3 month period.
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Xhtml/ Css ExpertWieck Media Oct 2006 - May 2007Richardson, Tx, Us -
Design TechnologistMatch Mar 2006 - Nov 2006Dallas, Texas, Us
Ken Hanson Skills
Ken Hanson Education Details
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Louisiana Tech UniversityComputer Technology
Frequently Asked Questions about Ken Hanson
What company does Ken Hanson work for?
Ken Hanson works for K2 Cyber
What is Ken Hanson's role at the current company?
Ken Hanson's current role is Product, Experimentation, and Growth Leadership @ K2 Cyber.
What is Ken Hanson's email address?
Ken Hanson's email address is ke****@****exa.com
What is Ken Hanson's direct phone number?
Ken Hanson's direct phone number is +197235*****
What schools did Ken Hanson attend?
Ken Hanson attended Louisiana Tech University.
What skills is Ken Hanson known for?
Ken Hanson has skills like Product Marketing, Git, Growth Strategies, Risk Modeling, Node.js, Servant Leadership, Technology Roadmapping, User Experience, Marketing Technology, Mobile Marketing, Data Analysis, Technical Leadership.
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