Ken Hart Email & Phone Number

Grapevine, Tx, Us

New York, Ny, Us

• Led a team in creating medical communication collateral for payer/health plan clients, focusing on oncology.• Provided leadership by sharing the latest oncology information and guiding copywriters in their craft.• Developed content for an omnichannel initiative on health equity.

Parsippany, Nj, Us

• Wrote and supervised pharmaceutical marketing communications for physician/HCP audience.• Created high-quality, annotated documents in print and digital formats.• Anticipated client needs and collaborated with Account to deliver final results.

New York, Ny, Us

• Wrote high-quality, medically accurate documents for pharmaceutical clients, incorporating market access trends and product data.• Researched literature for new drug/device products and presented marketing concepts to a payer/health plan audience.• Fact-checked and annotated communications in a demanding environment, contributing to successful oncology product launches.

St. Louis, Mo, Us

Oversaw development of marketing materials for members receiving Medicare Part D prescription drug coverage through employers' health plans (EGWP). Created initial and annual communications for members of dozens of clients. Co-managed team of 4 member experience managers. ● Worked closely with account teams and clients, ensuring client-specific needs were met.● Set and maintained deadlines for multiple Part D clients and met benchmarks for delivery and quality set by Centers for Medicare and Medicaid Services.● Overhauled Medicare communications suite, enhancing messaging and making benefits more understandable to members, while also reducing page count and generating significant postal and print savings in the process.

St. Louis, Mo, Us

Created direct mail and digital communications that drove clients and patients to make greater use of cost-effective prescriptions and health plans. Projects included timed campaigns, ad hoc communications, video scripts, emails, landing pages, newsletters, and banner ads. ● Created detailed presentation on email best practices for the department, enabling other writers to create more effective communications utilizing this medium.● Co-developed corporate style guide, promoting compliance with company’s new branding. ● Helped lead editorial development of company’s first mobile app● Developed communications for B2C campaign to boost mail-order usage. Results delivered in first year: 201% increase in total conversion to mail order; email conversion campaign was 13.75% more successful than control.Samples of my work: https://drive.google.com/folderview?id=0Bx-i_zWyqOQAZ292X0NWekxUYlk&usp=sharing

Bachelor Of Arts (B.A.), English

Email Marketing, Independent Coursework