Ken Herron Email & Phone Number

Orlando, Fl, Us

Salem, New Hampshire, Us

Provide executive-level business, marketing, and communications strategy consulting for early-stage, cutting-edge technology companies

Singapore, Singapore, Sg

Led global, remotely-deployed teams across Singapore (headquarters), Malaysia, India, Germany, the UAE, and the US to create and execute customer success, customer experience, sales, product marketing, marketing communications, and public relations strategies to achieve aggressive aligned company, reseller, and customer growth objectives.Support worldwide network of reseller partners with seamless, omnichannel and omnimodal text, voice, and video messaging to automate chat and conversations for enterprise and customer-facing use cases for banks, telcos, property developers, insurance companies, healthcare providers, government agencies, and many others. Enable people to talk and text — on their favorite communications channels and in their preferred languages — buildings, robots, cameras, sensors, and all of their different smart home devices and systems, regardless of manufacturer or ecosystem.

Singapore, Singapore, Sg

Led global team to achieve aggressive financial objectives to make human to machine communications simple by creating and executing sales, product marketing, marketing communications, and public relations strategies to market and sell conversational AIoT solutions through certified resellers for smart homes, smart industries (industry 4.0), and smart cities.+ Achieved 200%+ year-over-year growth five years’ running + Named a Gartner Cool Vendor+ Became a WhatsApp Business Solution Provider (BSP)+ Opened AI Centre of Excellence in Bangalore+ Opened European Headquarters in the Rems Valley+ Made Bosch’s HomeConnect appliances, XDK multi-function sensors, and smart security cameras even smarter+ Gave art a voice at the National Museum of Singapore+ Partnered with Conrad Connect to enable people to control tens of thousands of their connected products+ Achieved a five-star employee rating on Glassdoor+ Selected for the Dubai Future Foundation’s Dubai Future Accelerator (3x!)+ Selected for the Dubai Museum of the Future Accelerator+ Selected for Facebook Accelerator Singapore+ Named to Insights Success’ Most Creative Corporate Leaders+ Named to Digital Scouting’s Top 100 Digital Influencers+ Named to Postscapes’ Top 100 IoT Influencers

Ae

Field reporter for Internet of Things (IoT), Artificial Intelligence (AI), unified communications (UCaaS), mobile, social business (SMaaS), and other emerging technology-driven solutions.

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Seattle, Wa, Us

Concord, Ma, Us

Developed, using Agile/SCRUM development process, a cloud-based web and mobile software application (SaaS) to automate the process of searching for and inviting people to join users’ online social networks, making it faster and easier for individuals and organizations to grow their connections across multiple profile-based social networking websites Key results:o sponsored by CommonAngels, Boston’s leading venture capital networko accepted into Microsoft’s BizSpark Start-up Program for high-potential software start-upso named one of “Five Start-Ups You Should Follow” by MassHighTech (The Journal of New England Technology), “Most Promising BizSpark Start-Up of the Day” by Microsoft, and one of the top 300 startups globally by MassChallenge.orgo acquired by Unified Inbox

Austin, Texas, Us

Increased year-over-year minutes 42% (5-point increase in market share) by increasing engagement-driven customer acquisition, retention, and winback with new paid, owned, and earned media marketing strategiesReduced annual marketing spend 50% by executing proven and cutting-edge social marketing strategies, including microsites, blogs, Facebook, Twitter, YouTube, Instagram, Slideshare, Flickr, Foursquare, and PinterestLed multi-award-winning Deaf and hearing marketing organization for the #2 web and mobile video relay service (VRS), video remote interpreting (VRI), text relay (IP Relay), community interpreting, and captioning (IP Captioning) service provider in a heavily FCC-regulated monopoly marketplace

Achieved $10M (33%) revenue growth by attracting new unpaid users (acquisition), increasing the number of paid customers (conversion), and reducing the churn of paid customers (retention)Key results:o grew the total number of worldwide members from less than 3M to more than 4Mo increased the daily peak number of members online from 40,000 to more than 60,000o increased the number of members in target markets 100%, and the number of unique logins 200%o won multiple Hitwise.com quarterly “Top Ten” awards – all while reducing the annual marketing budget from $5M to $4M (20%)

Madison, New Jersey, Us

Led the development and implementation of enterprise-wide interactive vision, strategies, and roadmap to fully leverage the Internet and become the industry leader in innovation in web 2.0 marketing, winning both the MIXX Award for Interactive Marketing Excellence and the Inman Innovation AwardDeveloped consumer, broker, and agent marketing programs including: websites/microsites, national advertising, local marketing, agent and broker recruiting, sales enablement and support, public relations, and internal communications in support of U.S. and international market share growthLed special marketing projects for Realogy parent-company Cendant's Wyndham hotel brands

Morristown, New Jersey, Us

Launched global marketing strategies to increase product revenues $360M (9%), and increase customer satisfaction 20% (as measured by third-party surveys)Led 50+ person employee, contractor, and vendor team across 5 countries to leverage primary customer research, usability engineering, content management, and lean manufacturing best practices to develop and deliver the print, web, and interactive product marketing – in 23 languages – required to sell, install, and use complex, engineered communications systems hardware and software

Espoo, Southern Finland, Fi

Built organization to convert 8,800+ product documents from “ink on paper” to web-based Adobe Acrobat (.pdf) filesTransformed customer, reseller/installer, and user experience from a consistent dissatisfier to a best-in-class center of excellence for the companyUsed eBusiness / eCommerce model to turn around organization from an “expense center” to a “profit center”Resulting innovations included deploying company’s 7 Employee Diversity Groups’ members to design, sell, and service small business system products, which resulted in the development of award-winning accessible products for hearing- and vision-impaired customers

Espoo, Southern Finland, Fi

Engaged global sales force through worldwide initiative to increase product knowledgeIncreased go-to-market readiness by 25%Resulting innovations included web-based communications, training, and events

Espoo, Southern Finland, Fi

Executed, from concept to launch, a new networking offer to stem competitive threatsDelivered $35M of new cross-business unit revenue within the first 90 days of product offer launchResulting innovations included the modularization of existing hardware and software components to implement a 9-month development cycle – shortening development process over 60% to meet a quickly closing market window

Dallas, Tx, Us

Rapidly migrated 3,000-member worldwide sales force from technical- to marketing- and financial-buyer-focused sales processDeveloped and implemented change management and communications strategiesResulting innovations included first ever intranet site and other new communications, training, and event deliverables to accelerate transition

Dallas, Tx, Us

Reduced EMEA-region customer service costs by 30% ($12M annually) by launching 4 new in-language and in-culture inbound and outbound customer care centers in Germany, France, Italy, and the United Kingdom, eliminating global business customers’ need to call collect into U.S.-based customer centersDoubled satisfaction rate for company’s high-margin international business traveler customersResulting innovations included the creation of a new “hub and spoke” model which was quickly adopted by APAC and CALA regions and triggered a purchase offer for the customer service organization

Dallas, Tx, Us

Aligned with largest regional customer to create a Joint Marketing venture that exceeded annual revenue and profitability quotas by 18% and 8% respectivelyResulting innovation shifted the current industry paradigm – co-opetition initiative was quickly adopted by all company product lines as the standard marketing strategyServed on the board of the non-profit California Engineering Foundation to lead the re-launch of their marketing, membership, and fundraising committees

Dallas, Tx, Us

Increased worldwide revenues of new, higher-speed integrated voice and data solutions 35%Created vertical industry-based print and video marketing communications to enable service provider customers to show the benefits of higher speed networks to strategic regional customersResulting innovations included the first ever product placement in network television episode of Columbo, broadcast television commercials, and vertical industry-based print salesware

Executive Education, Marketing Management Program

Master Of International Management, International Marketing

Bachelor Of Arts, International Economics And German (Dual Major)

High School Diploma, College Prep