Ken Hurd Email and Phone Number
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Ken Hurd personal email
CMO, VP Marketing, Consumer MarketingExperience includes brand name companies. Lead content marketing, brand journalism, database and email marketing strategies for AAA Colorado. Lifetime value based customer acquisition/retention and service line marketing for Camping World/Good Sam Enterprises. Marketing research, product testing, and launches with the Pillsbury Company. Buyers' club marketing and catalog merchandising with QVC. Vehicle service contract marketing with Ford Motor Company. Member acquisition and retention with Minnesota Public Radio, part of the largest public radio network in the country.Extensive experience in driving and sustaining revenue and operating income. I led new initiatives for multiple sales and marketing teams that ultimately tripled the operating profit of several businesses within Good Sam Enterprises and reached the largest membership participation ever for the Good Sam Club. Conceptualized, wrote, and produced over a dozen direct marketing control packages, including wins with 200%+ increase in response. Packages include insurance, healthcare, membership, extended service contracts, and subscription/continuity offers. Ability to interpret data and tell a compelling story.
Aaa Colorado
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Director Of Magazine OperationsAaa Colorado May 2018 - PresentGreenwood VillageAAA Colorado is a proud part of The Auto Club Group (ACG), the second-largest AAA club in North America with more than 14 million members across 14 U.S. states, the province of Quebec and two U.S. territories. ACG and its affiliates provide members with roadside assistance, insurance products, banking and financial services, travel offerings and more. ACG belongs to the national AAA federation with more than 60 million members in the United States and Canada.
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Principal OwnerMarketing201 Llc Jan 2016 - May 2018Parker ColoradoPractical application of the science of persuasionExtensive experience and ability to interpret data and tell a compelling storyDirect marketing - copy and creativeMember/Customer communication curation and content marketingDatabase marketing strategy/predictive modelingCRM/outbound call center strategy, product knowledge sales trainingWebsite analysis, conversion and engagementLifetime value measurement to determine sustainable investment by channelStatistical analysis training: testing, regression, research, surveys
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Director Of Marketing And CommunicationsFinancial Planning Association Apr 2014 - Jan 2016Greater Denver AreaStrategic development and maximization of marketing channels Led marketing communications initiatives across all channelsProvided marketing perspective to planning, product offerings, and pricingPartner agreement negotiationNational conference and event marketing B2B and consumer website development and optimizationDigital and print asset developmentContent and social marketing -
Vp Marketing, Partner And New Business VenturesGood Sam Enterprises Aug 1999 - Sep 2013Managed marketing strategy and operations for eight business lines and partnerships with consumer sales of over $500 million.Led marketing of a team that doubled total operating profit for the Ventures Division, which contributed the largest percentage of the total corporate operating profit.Led lifetime value strategy and predictive modeling resulting in record divisional growth.Initiated direct marketing core competencies and best practices and trained staff.Developed and implemented new, successful products and brand extensions.Researched and developed new distribution channels. Drove process to reach highest ever response in primary marketing channels.More than doubled sales from on-line/email channels for multiple businesses.Developed and refined CRM product sequencing process resulting in 25% increase in sales. Increased sales agent conversion on leads rate by 33%.Created multiple websites including extended warranty renewal site for Ford Motor Company.Wrote and designed several long-standing direct mail controls.Spearheaded divisional content marketing strategies. -
Vp MarketingAffinity/Ehlert Publishing Group 1991 - 1999• Directed marketing for consumer and business titles with over 2 million in total audience.• Led strategies to generate all time highest contribution from non-advertising revenue.• Created award-winning (MDMA) direct mail campaigns.• Launched several successful single-issue publications.• Recruited and mentored high-performance marketing staff.• Researched and executed enhanced product distribution.• Researched and initiated successful video and book product lines.
Ken Hurd Skills
Ken Hurd Education Details
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California Lutheran UniversityMarketing -
Behavioral Psychology
Frequently Asked Questions about Ken Hurd
What company does Ken Hurd work for?
Ken Hurd works for Aaa Colorado
What is Ken Hurd's role at the current company?
Ken Hurd's current role is Director of Magazine Operations, The Auto Club Group.
What is Ken Hurd's email address?
Ken Hurd's email address is kw****@****zon.net
What schools did Ken Hurd attend?
Ken Hurd attended California Lutheran University, Bemidji State University.
What are some of Ken Hurd's interests?
Ken Hurd has interest in Animal Welfare, Environment, Science And Technology.
What skills is Ken Hurd known for?
Ken Hurd has skills like Direct Marketing, Marketing, Email Marketing, Direct Mail, Lead Generation, Customer Acquisition, Digital Marketing, Analytics, Strategy, Marketing Strategy, Integrated Marketing, Database Marketing.
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