Kenice T. Email & Phone Number

Singapore

Singapore

Solutions : AI, Biometrics, Financial Technology & Solutions, Managed Services, Enterprise Infrastructure, Digital PlatformsAs Head of Marketing & Communications at NEC Asia Pacific, my role involves steering NEC through the complexities of today's competitive technology landscape, harnessing strategic marketing, leveraging MarTech tools, communication, and digital trends to advance the brand. With a proven track record in marketing, my three-year tenure has been marked by innovative B2B technology marketing approaches and impactful media & analysts relations for successful business conversions.

Singapore

Led the strategic marketing and communications initiatives at Mount Alvernia Hospital, securing sponsorships with industry insurance giants. Developed and implemented a comprehensive digital marketing strategy, leveraging social media and influencers to enhance brand visibility and engagement.

Singapore

Responsibilities: Corporate Communications, Media Relations, Thought Leadership, Digital and Social Media Marketing, Medical Research Communication• Corporate Communications: Managed full suite of corporate communication including media relations, crisis communications, internal and digital communications - from strategy, budget optimization, analysis to execution and measurement. Good media contacts in print and broadcast media.• Healthcare & Research Communications: Led communications for the National University Cancer Institute and the National University Heart Centre in the areas of clinical care, medical research and education. • Partnerships & Sponsorships: Collaborated with pharmaceutical companies such as Roche, Novartis, Johnson & Johnson, MSD and Amgen for sponsorships, events and media publicity. Profiled the university doctors’ participation in clinical trials, research of new treatments for oncology and cardiovascular diseases, showcasing the availability of better and cost-effective treatments to patients. Achieved 50+ media engagements and articles in the print and broadcast media.

Singapore

Responsibilities – Marketing Communications, Partnerships, Digital Marketing and Branding.• Marketing Communications and Partnership: Managed strategic marketing communications for the organisation, responsible to identify, negotiate and leverage successful strategic partnership towards expanding potential market segment of local and international patients by optimizing SingHealth’s resources and leveraging its brand strength.• 360-degree marketing communications strategy including:Multi-country Regional Media Campaigns / Health Events & Medical Conferences / Content Creation/Websites/ Mobile Apps• Wellness TV: Conceptualised and managed the SingHealth Wellness TV channel targeting patients, positioned SingHealth as industry medical expert and thought leader in clinical care. Increased viewership of health videos by 20% from cumulative average 700,000 views on youtube channel. Won the Poster Prize (Merit) for this initiative. Awarded the Tote Board Grant for 5 years• Tech for Health: Product marketing of health apps to enhance patient experience such as the digital and mobile transactional functions for patients on the digital channels - www.healthxchange.sg website and HealthBuddy mobile app.• Brand Custodian: Custodian of the SingHealth brand and development of new branding and logos for SingHealth Community Hospital, SingHealth Research and SGH Campus with the purpose of One SingHealth messaging.• Internal Communication: Led employee communications by leadership engagement sessions and townhalls, designing narratives from print to videos to engage 17000 employees.• Won the Singapore Healthcare Management Awards for 3 consecutive years: 1) SingHealth Wellness TV (2014)2) Age Friendly Infrastructure Design Guide (2015) 3) Enhancing Patient Wait Experience at Specialist Outpatient Clinics (2016)

Singapore

Responsibilities: Strategic Marketing & Communications, Product Marketing, Field Marketing, Digital Marketing, Sponsorships• Integrated Marketing Communications: Led strategic marketing communications, integrated marketing strategies, advertising, branding and media buy for the PhillipCapital Group, positioning it as the leading Asian financial services institution with a global reach.• Product Marketing: Drove positive business conversions by implementing strategic product marketing initiatives (both tactical and strategic marketing campaigns) for transactional financial products such as shares/securities, global markets, exchange traded funds, contracts for difference, stock options, margin products as well as for the wealth management business which included unit trusts, insurance, high-net worth services, managed accounts & fund management.• Media Relations: Represented PhillipCapital as their media spokesperson & achieved positive media publicity value for the PhillipCapital Group.

Singapore

• Led strategic B2B marketing initiatives for Lend Lease in Asia, including media publicity, client events, and sustainability campaigns.• Positioned Lend Lease as a thought leader in sustainable construction through thought leadership forums and marketing efforts.

• Managed investor relations for utilities, industrial parks, and marine businesses at SGX-listed Sembcorp Industries, organizing meetings with analysts and investors to increase interest and positive coverage.• Participated in non-deal investors' roadshows with major financial institutions for international equity profiling.• Handled media relations and crisis management for the firm.

• Managed branding, advertising, and corporate sponsorship for the Hong Leong Group, overseeing CSR projects and sponsorships for arts, education, and community outreach.• Led strategic business communications and investor relations for Hong Leong Group companies, including Hong Leong Finance and City Developments Limited.• Coordinated marketing, events, and content creation efforts to enhance the Group's corporate image and engagement with stakeholders.

• Led crisis communication efforts during the SARS outbreak, ensuring timely and accurate information dissemination.• Managed media relations for the National Environment Agency, enhancing public perception and brand reputation.• Spearheaded the successful launch of the NEA brand, establishing a strong presence in the environmental sector.

Economics

Gce A'Levels, English, Physics, Mathematics, Economics